SPOBIS 2021
09 - 10 February 2021

SPOBIS

 

30/31 January 2018

 

Programme Planner

Programme Planner

 

Format: 25.06.2020
11:00
30.1. |
11:35 – 12:05 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

How I intend to realign the BMW brand

As head of brand management, Jens Thiemer has been responsible for marketing at BMW for one year. Now he wants to restructure the Munich-based car maker’s marketing activities. He achieved something similar for Mercedes’ brand presence while in a similar role and succeeded in radically changing the company’s sponsorship activities in the process. What are now Thiemer’s plans for BMW? The brand manager will outline his intentions at the SPOBIS.

Jens Thiemer

SVP Customer & Brand
BMW