09 - 10 February 2021



30/31 January 2018


Programme Planner

Programme Planner


Format: 13.08.2020
30.1. |
11:35 – 12:05 |
Stage 3 |
Stage programme |
Access: Business / Premium

How I intend to realign the BMW brand

As head of brand management, Jens Thiemer has been responsible for marketing at BMW for one year. Now he wants to restructure the Munich-based car maker’s marketing activities. He achieved something similar for Mercedes’ brand presence while in a similar role and succeeded in radically changing the company’s sponsorship activities in the process. What are now Thiemer’s plans for BMW? The brand manager will outline his intentions at the SPOBIS.

Jens Thiemer

SVP Customer & Brand