SPOBIS 2021
09 - 10 February 2021

SPOBIS

 

30/31 January 2018

 

Programme Planner

Programme Planner

 

Format: 25.06.2020
16:00
28.1. |
16:00 – 20:00 |
External Location |
|
Side-Event |
Access: Invitation

SPOAC Homecoming & Graduation

One day prior to SPOBIS 2020, the annual Homecoming & Graduation Event takes place on SPOAC Campus in Düsseldorf. Faculty-Members, former participants from various EP- and GMP-Classes and current graduates gather together to networking among like-minded-people and to honour the graduates of the latest “General Management Program in Sports Business” (GMP) Class.
The SPOAC Homecoming & Graduation Event takes place in the lecture halls and the „Open Space“ on WHU-Campus in Düsseldorf. 
Participation is by personal invitation only.

Operated by

Prof. Dr. Sascha L. Schmidt

Akademischer Direktor SPOAC & Direktor des Center for Sports and Management
WHU

Erdin Beshimov

Founder & Director
MiT Bootcamp

Philipp Klotz

Managing Director & Co-Publisher
SPONSORs
18:00
28.1. |
18:00 – 23:00 |
External Location |
|
Side-Event |
Access: Invitation

Captain's Dinner

On the eve of the official start to the SPOBIS, our managing directors invite selected guests to attend the Captain’s Dinner. This very special side event offers representatives from our top partners and other leading industry representatives optimal opportunities to exchange in a unique atmosphere. 

We have decided to host this event at Seifenfabrik Dr. Thompson´s.

Participation is by personal invitation only.

Marco Klewenhagen

CEO and Co-Editor
SPONSORs
20:00
28.1. |
20:00 – 23:00 |
External Location |
|
Side-Event |
Access: Invitation

Pre-Opener

To get in the mood for the two-day SPOBIS, partners, exhibitors, speakers and other guests are invited to our “Pre-Opener” on the eve of the official conference start.

Participation is possible through a limited VIP-Ticket or by personal invitation only!

Philipp Klotz

Managing Director & Co-Publisher
SPONSORs
09:00
29.1. |
09:00 – 09:30 |
In front of Room 4 |
|
Side-Event |
Access: Economy / Business / Premium

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served! Speed-Networkings will be held multiple times front of Room 4 on both SPOBIS days.

29.1. |
09:30 – 10:30 |
Room 13 |
|
Masterclass |
Access: Business / Premium

Event-specific navigation: Traffic management as part of the customer journey

Sports enthusiasts can already benefit from connected driving today, with enhanced road safety and fewer traffic jams. Artificial intelligence means navigation is now also becoming the playground of the traffic network. The traffic strategy is part of the customer journey and entirely to the customers’ advantage. Those who take a multimodal approach to journeys will discover completely new sponsorship opportunities. During its masterclass, Graphmasters will explain what exactly must be considered, the added value event-specific navigation can offer, and how traffic planners, car park managers and car drivers can coordinate in a matter of seconds.

Operated by

Alexander Meister

Customer Success Smart Mobility
Graphmasters
29.1. |
09:30 – 10:30 |
Room 14 |
|
Masterclass |
Access: Business / Premium

Masterclass e|motion sports

Description will be published soon!

Operated by

Speakers will be announced!


29.1. |
09:30 – 10:30 |
Room 15 |
|
Masterclass |
Access: Business / Premium

The Power of One: Athletes as Endorsers in Sports

After years of real hype about social media influencers, personalities from traditional sports are once again moving more into the spotlight for brands. Athletes use their social media profiles to build up their own brand – creating a potential conflict between their own interests and those of their clubs and club sponsors. Which marketing and communication goals can brands achieve better through strategic cooperation with athletes as endorsers? When is it more beneficial to choose a team sponsorship?

Operated by

Lars Stegelmann

Executive Vice President Commercial Development Europe & Middle East
Nielsen Sports

Michael Schummert

CEO
Dr. Babor

Sebastian Romanus

CEO
Studio 71

Kevin Holdener

Manager
Wendy Holdener

Farina “Novalanalove” Opoku

Beauty- & Fashion-Influencer

Maximilian “Hand of Blood” Knabe

Gaming-YouTuber & Influencer

Viola Brand

Artistic Cyclist & Influencer
29.1. |
09:30 – 10:30 |
Room 23 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast: Sports Maniac

The Sports Maniac podcast focuses on digital trends and innovations and interviews experts on the most exciting future topics in the sports business. At the SPOBIS, podcast host Daniel Sprügel will interview Lars Gantenberg, who is Managing Director of the Transfermarkt platform.

Daniel Sprügel

Founder & Owner
Sports Maniac

Lars Gantenberg

Managing Director
Transfermarkt
29.1. |
09:30 – 18:00 |
Room 8 |
|
Side-Event |
Access: Economy / Business / Premium

Career Day

In order to further reinforce the SPOBIS platform and networking concept, we will again host a SPOBIS Career Day as one of our many side events.

Interested participants will have the opportunity to meet with and introduce themselves to top employers from the sports business industry.

At the SPOBIS, a whole host of personnel decision-makers from companies and institutions that are well-known within the industry will be available for confidential discussions.

Further informations here!

29.1. |
09:40 – 10:10 |
Room 11 |
|
Stage programme |
Access: Business / Premium

Solutions and problems: How continental federations can best position their club competitions

A sports association’s second club competition beside the main event usually does not have it easy. There is less prestige, awareness and revenue. And then there are also the risk of oversupply, conflicts of interest and scheduling clashes with national leagues. We will discuss with association representatives why holding several club competitions still yields added value for all participants and how they can generate even more interest in the future.

Dr. Gerd Butzeck

Managing Director
Forum Club Handball

Jacco Swart

Managing Director
European Leagues

Dr. Michael Vesper

Consultant, President
Direktorium für Vollblutzucht und Rennen
29.1. |
09:40 – 10:00 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

Technological development: How FIFA improves football with innovations

FIFA international football association wishes to implement new ideas to further improve the comfort, safety and performance of players and referees on the pitch. The association’s Football Technology Innovation Department is responsible for this. At the SPOBIS, it will provide exclusive insights into its work and current developments, including new products, installations and services as well as the further development of video assistant referee or goal-line technology.

Nicolas Evans

Head of Football Research & Standards
FIFA
29.1. |
09:45 – 10:10 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Flexible ticket offers as a marketing tool? Experiences with the 11er-Karte at Mainz 05

Clubs will try almost anything to combat the problem of empty seats. Because in addition to the loss of revenue, every seat that remains empty is also detrimental to the club’s external image. There are a few short-term solutions that allow clubs to boost their stadium and arena occupancy in the short term across all sporting disciplines. And this without permanently diluting the ticket price.

Dr. Michael Welling

Director Marketing & Sales
1. FSV Mainz 05

Chris Tambue

Head of Fan-Relationship-Management
1. FSV Mainz 05
10:00
29.1. |
10:00 – 17:00 |
Room 4 |
|
Side-Event |
Access: Invitation

Elevator Pitch

With the Elevator Pitch, we once again offer a valuable networking format at the SPOBIS 2020. Upon prior registration, rights holders, agencies, start-ups and service providers can present their innovative concepts and ideas directly to the industry’s marketing and sponsorship decision-makers during a pitch lasting a maximum of 15 minutes.

The application deadline for the Elevator Pitch has expired!

Please note that access to the premises is only granted to participants of the Elevator Pitch!

29.1. |
10:00 – 10:20 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

DFL for Equity: How the league is investing in media, technology and the sports industry

With its “DFL for Equity” approach, the German Football League is entering uncharted territory – at least for a German sports league. A separate investment programme has been set up to invest in start-ups and medium-sized companies active in the media, technology and sports sectors. The focus is on aspects such as match analysis, broadcasting and fan entertainment. Which content goals and financial intentions is the DFL pursuing with this investment and which start-ups does it have on its radar?

Dr. Steffen Merkel

Leiter Unternehmensstrategie
DFL
29.1. |
10:00 – 10:25 |
Room 10 |
|
Stage programme |
Access: Business / Premium

Tokyo 2020: Eurosport’s strategy and vision for the Olympics

In 2015, Discovery and its broadcaster Eurosport secured the Europe-wide broadcasting rights for the Olympic Games from 2018 to 2024. Media consumption has changed significantly over the past five years. Managing Director Susanne Aigner explains what these changes mean for Eurosport’s coverage of the Summer Games and what strategies the TV station is pursuing for Tokyo.

Susanne Aigner

Managing Director
Discovery Communications DACH
29.1. |
10:00 – 13:00 |
Room 21 |
|
Stage programme |
Access: Invitation

Special Volkswagen

In 2019, the world’s largest automobile manufacturer entered into a widely publicised partnership with the German Football Association (DFB). The car manufacturer is taking a holistic approach to activate its commitment from the DFB’s national team down to the regional clubs – and this also on site at the SPOBIS.

David Görges

Managing Director
Beyer Görges

Peter Jaeger

Senior Director Digital Innovation EMEA
Dropbox

Mark Schober

Chairman
DHB
29.1. |
10:10 – 10:40 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Five insights and five misconceptions from ten years of social media experience

FC Bayern Munich has been active in social media for over ten years now – to great success. The club has a cumulative total of 125 million followers on Facebook, Instagram and other social media channels, who are involved in 20 million interactions each month. The club’s Director of Media, Digital and Communication Stefan Mennerich will allow us to peek inside the digital engine room at FC Bayern, share insights into what the club has learned on its social media journey through to the present day, and explain why social media can also work for sports organisations with less capital at their disposal.

Stefan Mennerich

Head of Media Rights & New Media
FC Bayern München
29.1. |
10:10 – 10:40 |
Room 11 |
|
Stage programme |
Access: Business / Premium

Growth at the EHF: How the continental association intends to break new ground

Despite recently agreeing a media cooperation for ten seasons worth half a billion euros, the European Handball Federation (EHF) does not want to merely rest on its laurels. But what opportunities does the EHF have to attract even more attention from viewers and partners in such a highly competitive market? The EHF and its contractual partners Infront will share insights into the association’s strategy for further growth.

David Szlezak

Managing Director
EHF Marketing

Antonio Dominguez

Senior Director Summer Sports / Head of Handball
Infront
29.1. |
10:20 – 10:45 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

5G stadium experience: Findings from the first tests in a Bundesliga stadium

While half the country still has no network coverage, 5G has already arrived in the Bundesliga: at the end of September 2019, selected spectators were able to try out a new 5G real-time app co-developed by the DFL and Vodafone for the first time during the match between VfL Wolfsburg and TSG Hoffenheim. Vodafone’s Chief Technology Officer, Gerhard Mack, will now report back in person on the associated costs, technical conditions and future possibilities.

Gerhard Mack

CTO
Vodafone Germany
29.1. |
10:25 – 11:05 |
Room 10 |
|
Stage programme |
Access: Business / Premium

Linear, digital – or both: How Generation Z follows the Olympic Games

In 2018, the average 14 to 29-year-old used the internet for almost six hours per day. In contrast, they watched TV for just 94 minutes per day. The younger the consumer, the more these figures diverge. Generation Z takes a different approach to digital media than previous generations and is increasingly influencing media implementation – including for the Olympic Games.

Prof. Dr. Stephanie Heinecke

Professor
Fresenius Hochschule

Charles Bahr

Brand Partnerships EMEA
Project Z

Christian Voigt

Vice President of Marketing Development
IOC Television & Marketing Services

Gernot Bauer

Head of Sports
Eurosport
29.1. |
10:30 – 11:00 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

eSport Meet-up

eSport is today the big topic and far more than just hype. Whether you’re an established eSport player or a Bundesliga club planning your entry into eSport: the eSport community present at the SPOBIS will come together during this meet-up for a relaxed, informal exchange among like-minded people with knowledge of or an interest in eSport.

Niklas Timmermann

Founder
Skillshot Consulting
29.1. |
10:40 – 11:05 |
Room 12 |
|
Stage programme |
Access: Business / Premium

CRM as a sales driver: Why individual fan communication is the key to relevance, commitment and increased sales

Fan centricity today probably tops the whiteboard of every marketing manager from the Bundesliga clubs. Whether this is also actively applied is another question. FC Schalke 04 rises to the challenge – for example, with its marketing cloud that allows each individual fan to be addressed individually and receive personalised content. The content covers everything from personal travel information and event tips to details of the fan’s seat in the stadium. An exchange about customer loyalty and CRM.

Torsten Wirwas

Senior Director Strategic Marketing & Corporate Developement
FC Schalke 04

Heiko Packwitz

Chief Marketing & Communications Officer
Lufthansa Industry Solutions
29.1. |
10:40 – 11:15 |
Room 11 |
|
Stage programme |
Access: Business / Premium

Digital potential in sports marketing: The sponsorship potential German companies fail to utilise

To date, digitalisation and new technologies have had little impact on sponsorship as a communication tool. Indeed, in most cases potential goes unused and classic approaches are favoured over innovative ones. Company representatives from the sports sponsorship scene will discuss this phenomenon and consider the findings from a new survey by the consulting network Lagardère Sports and Lagardère Plus. 

Mark Harrison

Founder & CEO
The T1 Agency

Hiro Kishi

Vice President Sports Sponsoring
Deutsche Telekom

Robert Zitzmann

Managing Director
Jung von Matt Sports

Eike Gyllensvärd

Senior Vice President Sales
Lagardère Sports
29.1. |
10:45 – 11:15 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

Digital, personalised, live: The new football experience

Amazon Web Services (AWS) has been the official technology provider for the German Football League (DFL) since the start of 2020. The AWS technology will be used to enhance countless aspects of the football experience. The cooperation will involve developing innovative forms of statistics, delivering cross-platform cross-device data and new visualisations, and providing added value to fans regardless of their location. AWS and the DFL will discuss further aspects of the cooperation and the associated strategies on stage at the SPOBIS.

Simon Frost

Head of Media Marketing EMEA
Amazon Web Services

Peer Naubert

Head of Global Marketing 
Bundesliga International
11:00
29.1. |
11:00 – 12:00 |
Room 15 |
|
Masterclass |
Access: Business / Premium

Masterclass Onefootball

Description will be published soon!

Operated by

Speakers will be announced!


29.1. |
11:00 – 12:30 |
Room 13 |
|
Masterclass |
Access: Business / Premium

Masterclass Kinexon

Description will be published soon!

Operated by

Speakers will be announced!


29.1. |
11:00 – 11:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Venue Meet-up

A relaxed, informal meeting of like-minded people with knowledge of or an interest in venues and arenas. Network with colleagues and exchange information about current challenges and requirements for the sports facilities of the future.

Thomas Franke

Head of Infrastructure and Organisation
VfL Wolfsburg
29.1. |
11:00 – 16:30 |
Room 25 |
|
Side-Event |
Access: Invitation

European Leagues Strategic Committee

The European Leagues gather its Member Leagues for a meeting of its Strategic Committee at SPOBIS. 

The European Leagues – the Association of European Professional Football Leagues – is the voice of Professional Football Leagues across Europe on all matters of common interest. The European Leagues believes that it is in the interest of all domestic leagues, all national associations and the vast majority of European clubs to defend and strengthen the competitive balance of football – for the good of the game, the players, the fans and the clubs. 

Operated by
29.1. |
11:00 – 12:00 |
Room 14 |
|
Masterclass |
Access: Business / Premium

Masterclass Extreme Networks

Description will be published soon!

Operated by

Speakers will be announced!


29.1. |
11:05 – 11:30 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Merchandising: Amazon as a new strategic sales channel

Amazon has 300 million active users worldwide. Alone in Germany, there are more than 20 million unique users. Online retail thus represents a highly frequented sales platform that is still barely used by Bundesliga clubs. Only three clubs offer their merchandise for sale via Amazon. One of them is TSG Hoffenheim. Is the strategy working?

Ralf Pressler

Head of Digitale Performance
TSG 1899 Hoffenheim
29.1. |
11:10 – 11:50 |
Stage 1 |
|
Stage programme |
Access: Premium / Premium only

Social responsibility: Is sport in danger of losing its values?

Beyond victory and defeat, elite sport has a role model function and should also assume important social duties. It is a communicator and amplifier of values. But issues such as the capitalisation of sport and above all illicit behaviour like doping, corruption or fraud overshadow this fundamental idea all too often. Is sport in danger of losing its values? How can sports organisations and athletes remain true to their role? And how much social responsibility can be expected of them?

Peter Fischer

President
Eintracht Frankfurt

Carsten Cramer

Managing Director
Borussia Dortmund

Karsten Petry

Managing Director
Octagon Germany

Matthias Brügelmann

Chief Editor Sport
BILD- und WELT-Gruppe
29.1. |
11:15 – 11:50 |
Room 11 |
|
Stage programme |
Access: Business / Premium

Why recruiting women for leadership positions makes business sense

According to the German Institute for Economic Research (DIW), the proportion of women on the board at Germany’s 100 largest companies lay at just ten percent in 2018. Germany therefore places last in the European ranking. At the SPOBIS, women who have already successfully embarked on this career path will discuss with a consultant for management personnel in the sports industry why it makes business sense to recruit women for management positions – especially in the sports business industry.

Mirjam Hummel-Ortner

CEO
WWP Group

Nina Müller

Founder
Sports f

Steffen Busch

Owner
Summit Sportmarketing

Heike Ullrich

Director of the Directorate Associations, Clubs and Leagues
DFB
29.1. |
11:15 – 11:35 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

An overview of state-of-the-art tracking systems and how they can be used

The collection and analysis of data has long been standard practice in professional sport – whether on medical aspects, athlete performance or fan involvement. Indeed, 3.6 million data points are collected alone for every Bundesliga match. As the managing director of DFL subsidiary Sportec Solutions, Christian Holzer will give an overview of the current state of modern tracking system technology and the possibilities for monetisation by clubs, and also provide insights into future projects.

Christian Holzer

Managing Director
Sportec Solutions
29.1. |
11:20 – 12:05 |
Room 10 |
|
Stage programme |
Access: Business / Premium

The German House in Tokyo: A meeting place for TeamD, media and national sponsors

In Tokyo, the German Olympic Sports Confederation will open the “German House” for the seventeenth time. Athletes, media, sponsors and guests of Team Germany will meet here during the Games. Anyone who has ever been there will know of the special significance of this place. Those not yet in the know can gain insights during this talk. Among others, from no less than Olympic champion Fabian Hambüchen, who knows how to celebrate in the “German House” and will also be at the house as a reporter in the future.

Claudia Wagner

Managing Director
Deutsche Sport Marketing

Fabian Hambüchen

Olympic Champion, Reporter German House

Werner Starz

Director Product Development
Eurosport

Annika Bäcker

Chief Marketing Officer
Zürich Gruppe Deutschland

Marie Scharffenorth

Group Manager Sport & Partner Relations
Edeka
29.1. |
11:30 – 12:00 |
Room 12 |
|
Stage programme |
Access: Business / Premium

An open discussion: Factors for successfully building and establishing a community

For companies, social networks are the marketplace of our generation – it is where contact is made with the customers. Many companies therefore strive to establish an active community on platforms such as Facebook or LinkedIn. But how can this be achieved in practice? Using the case study of the European Handball Federation (EHF), those responsible show how a community can successfully be created, established and expanded.

Robin Kolmel

Head of Digital
DAZN Madrid

Ronan Joyce

Strategic Partner Manager - Sports
Facebook
29.1. |
11:30 – 12:15 |
Room 23 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast: “Eine Halbzeit mit ...”

Football is the topic of the podcast by Wolff-Christoph Fuss and Heiko Ostendorp. Fuss is perhaps the most famous voice in German football. Ostendorp is Head of Football at RedaktionsNetzwerk Deutschland (RND) and the former chief reporter for Sport Bild. At the SPOBIS, the wealth of experience gained during countless broadcasts and live experiences in the stadium will thus meet with concentrated journalistic expertise.

Wolff-Christoph Fuss

Sports Commentator
Sky Sport

Heiko Ostendorp

Chief Football
Redaktionsnetzwerk Deutschland
29.1. |
11:30 – 12:00 |
|
|
Side-Event |
Access: Economy / Business / Premium

Event Meet-up

Events are becoming increasingly important for employees, customers and marketing. The relaxed, informal exchange between like-minded people with knowledge of or an interest in event organisation serves as a meeting place for event experts and those seeking knowledge or support in the implementation of events. 

29.1. |
11:35 – 12:05 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

Over-the-top: how ESPN manages broadcast innovations

From the 2020/21 season, all matches of the German football Bundesliga will be broadcast in the US via ESPN’s OTT platform. The Walt Disney subsidiary is considered a global leader when it comes to technical innovations in broadcasting. At the SPOBIS, Michael Sullivan (Managing Director, ESPN) will outline the digitalisation strategy of one of the world’s largest media groups. 

Michael Sullivan

Managing Director
ESPN
29.1. |
11:50 – 12:45 |
Stage 1 |
|
Stage programme |
Access: Premium only

Karl-Heinz Rummenigge: a critical look at the development of international football

Karl-Heinz Rummenigge

CEO
FC Bayern München
29.1. |
11:50 – 12:15 |
Room 11 |
|
Stage programme |
Access: Business / Premium

Brand-positioning and storytelling: What is trending next and what we can learn from the North American market

These days, storytelling and brand positioning play a central role in sponsorship activations. Mark Harrison, founder and shareholder of the Canadian integrated experience agency T1 Agency, presents current US trends that will also shape the European market in the future. What can we learn and adapt from North America? A look at what awaits in the coming years in terms of sponsorship activation and marketing. 

Mark Harrison

Founder & CEO
The T1 Agency
12:00
29.1. |
12:00 – 12:25 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Bye-bye spectators? Innovative ways out of the ticketing crisis

For many Bundesliga clubs, the no-show rate is on the rise. There are various reasons for this trend – and also a number of ways out. Digitalisation offers a range of new services for ticketing departments, such as mobile tickets, chatbots and blockchain technology. We present innovative trends of which professional clubs and associations should take particular note.

Dr. Alexander Steinforth

Managing Director
Deutsche Sport Marketing
29.1. |
12:00 – 12:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Social Media Meet-up

Facebook, Twitter, Instagram, LinkedIn: what are the social media of the future – especially for the sports business industry? A relaxed, informal exchange among like-minded people with knowledge of or an interest in social media. 

Philip Turian

Social Media Strategy
digiSPORT.marketing
29.1. |
12:05 – 12:25 |
Room 10 |
|
Stage programme |
Access: Business / Premium

More than just an ethical obligation: The marketing potential of the Paralympics

In recent decades, the attention and revenue generated by the Paralympic Games has grown. The gap compared to the Olympic Games remains large however. A billion-euro difference still exists between the revenue generated by the two events. Craig Spence, Chief Marketing and Communications Officer at IPC, will share details of the potential that the Paralympics still harbour.

Craig Spence

Chief Marketing and Communications Officer
IPC
29.1. |
12:15 – 12:40 |
Room 11 |
|
Stage programme |
Access: Business / Premium

The Changing Football Market: 2020 and Beyond

The European Clubs Association (ECA) has a far-reaching influence on club football in Europe. Among others, the interest group is a key driver of the reform plans for the 2024 European cup tournaments. Charlie Marshall (Managing Director, ECA) will discuss the future of commercialisation in European club football.

Charlie Marshall

Managing Director
European Club Association
29.1. |
12:30 – 13:30 |
Room 23 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast: “Lieber Fußball”

In his podcast, Tobias Holtkamp – a long-time sports journalist (among others as chief reporter for Bild and sport editor-in-chief for Sport Bild) – speaks with prominent guests from the football scene. The #1 topic in the world will be considered at the SPOBIS, namely the love of football. Holtkamp will meet Borussia Dortmund’s stadium spokesman Norbert “Nobby” Dickel, who will talk about his special relationship with the sport and especially the BVB.

Tobias Holtkamp

Chief Columnist
Sport 1

Norbert Dickel

Stadium Announcer
Borussia Dortmund
29.1. |
12:30 – 13:00 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Merchandising Meet-up

Sustainable production, new sales channels, brand building: Meet with like-minded people with knowledge of or an interest in merchandising facing similar challenges and exchange ideas.

Tillmann Grove

CEO
MCG
29.1. |
12:30 – 13:00 |
In front of Room 4 |
|
Side-Event |
Access: Economy / Business / Premium

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served! Speed-Networkings will be held multiple times in front of Room 4 on both SPOBIS days.

29.1. |
12:55 – 13:15 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Mobility, ticketing, stadium experience: The digital transformation of venues

Digitalization is set to revolutionise arena operations and the stadium experience in the long term, with visitors offered countless benefits: when is the best time to park where? Which train should I take to the stadium? Which service counter has the shortest queue? Ralf Stuckmeier (Lufthansa Industry Solutions) takes a holistic view to the integration of smart technology into sport venues.

Ralf Struckmeier

Vice President Logistics
Lufthansa Industry Solutions
13:00
29.1. |
13:00 – 13:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Tokyo 2020 Meet-up

Next summer, the eyes of the entire sports business industry will be on the Olympic Games in Tokyo. Who will be there? Who is planning what? What works well together? A relaxed, informal meeting to network and exchange.

29.1. |
13:00 – 13:25 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

International brand development: How clubs and leagues can reach millions of followers

It is becoming tangibly more difficult for top European clubs to boost their sales in the domestic market. Hence their attention is increasingly turning to other continents and countries. Clubs such as FC Barcelona or Manchester City commission content agencies like 433 to help them establish a foreign fan base. CEO Juul Manders explains why and how his new partnership with the DFL should also help Bundesliga clubs abroad.

Juul Manders

CEO
433
29.1. |
13:00 – 14:00 |
Room 15 |
|
Masterclass |
Access: Business / Premium

Deep Dive Digital Sponsoring: Success Factors for the Digital Activation of Sponsorships

Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok - the opportunities for sponsors to reach an audience of millions in sports via social media have never been greater. The reach and popularity of the clubs and athletes across all platforms offer efficient and promising ways to communicate messages and products in an emotional context. In our LOBECO masterclass, we illustrate the success factors that are important for digital sponsorship activation via social media.

Operated by

Lorenz Beringer

Founder and CEO
Lobeco
29.1. |
13:00 – 14:00 |
Room 14 |
|
Masterclass |
Access: Business / Premium

How to win in Football when you’re not backed by an oligarch

The rapid commercialization of football over the past 20 years has altered the face and soul of the sport forever. The biggest clubs are increasingly able to attract the top talent, achieving unprecedented success on the pitch. Consequently, the economic chasm between the elite and challenger clubs is affecting the competitiveness of the sport. In this talk, Dan Haddad and Henry Nash explore how challenger football clubs can break this cycle and play catch up, without relying on the fortunes of a billionaire investor.

Operated by

Henry Nash

Head of Planning & Strategy
Octagon

Dan Haddad

Head of Commercial Strategy
Octagon
29.1. |
13:15 – 13:45 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Innovation, brand awareness and new target groups: SAP’s partnership with the Mercedes-Benz EQ Formula E Team

In a sport like Formula E where a tenth of a second can decide a victory, all aspects of the team must be perfectly coordinated. Hence it is hugely important for the Mercedes-Benz EQ Formula E Team to compile human performance data. Lars Lamadé (Head of Sponsorships EMEA & Asia and Member of the Supervisory Board, SAP SE) will use this partnership as an example to provide insights into why it makes sense to collect performance data in every sport.

Lars Lamadé

Head of Sponsorships Europe & Asia and Member of the Supervisory Board
SAP
29.1. |
13:25 – 13:55 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

AI – AR – OTT: How does next gen broadcasting look?

With its innovative start-ups and technology partners, the DFL is driving digitalisation of the Bundesliga. Future technologies such as AI and AR are already being used today. The NBA has been investing heavily in broadcasting technology and innovation for years now in order to bring basketball to its 700 million fans worldwide. At the SPOBIS, two of the most technically advanced sports leagues in the world will discuss the future of sports broadcasting.

Andreas Heyden

EVP Digital Innovations
DFL Group

Ralph Rivera

Managing Director
NBA Europe
29.1. |
13:30 – 14:00 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Augmented & Virtual Reality Meet-up

A relaxed, informal exchange among like-minded people with knowledge of or an interest in the future topics of AR and VR. Attend this meet-up to enhance your understanding of the technology, identify application for your own company or share your knowledge with others.

Stefan Geisler

Co-Owner
Three Dragons s.r.o.
29.1. |
13:30 – 14:30 |
Room 13 |
|
Masterclass |
Access: Business / Premium

Masterclass PRG

Description will be published soon!

Operated by

Speakers will be announced!


29.1. |
13:35 – 14:10 |
Room 10 |
|
Stage programme |
Access: Business / Premium

Smart, green, entertaining: The stadium of the future

Lufthansa is not only one of the largest airlines in Europe. With its subsidiary Lufthansa Industry Solutions, it also owns one of the leading digitalisation enablers in Germany. With over 2,000 employees, the company has experts in all areas: from someone for heat maps in arenas, through CRM to strategy and process consulting. At the SPOBIS, Lufthansa and the managers of leading arenas and special service providers will discuss the venue of the future and what technology is needed.

Karsten Vierke

CEO
Signify DACH

Daniel Hopp

Managing Director
SAP-Arena

Thomas Franke

Head of Infrastructure and Organisation
VfL Wolfsburg

Max von Braun

Inventor
PARALLEL ADS®
29.1. |
13:45 – 14:20 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Athlete performance: Medicine as a success factor in (competitive) sport

On average, Bundesliga pros are unable to play for their club for more than 50 days per season due to injury. From a sporting – and above all economic – perspective, this means major losses for football businesses. The need to broaden their positioning in the sports medicine sector and/or to cooperate with partners to open their own private clinics not only allows clubs to save money, but also to generate new revenue.

Dr. med. Ulrich Boenisch

Medical Director
Hessing Park Clinic

Yann-Benjamin Kugel

Physiotherapist & Athletic Trainer
SK Gaming

Thomas Schönen

Global Leader Sports & Health Solutions
Philips

Heiko Wehe

Medical Director
VfL Wolfsburg
29.1. |
13:55 – 14:15 |
Room 11 |
|
Stage programme |
Access: Business / Premium

The eSport ecosystem: How does the industry work?

eSport is increasingly establishing itself in the sports business. Indeed, turnover totalling more than one billion euros will be achieved worldwide for the first time in 2019. The more money is pumped into eSport, the more questions arise about the distribution of funds among market participants. An insight into the money flows in the eSport ecosystem.

Jens Hilgers

Founding Partner
BITKRAFT ESports
29.1. |
13:55 – 14:25 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

Digital fan experience: Strategies, trends, potential

Whether in-seat catering, heat maps to direct visitor flow or exclusive camera perspectives on the smartphone: digitalisation is changing sporting events. But what are the latest trends? And what can we learn from clubs outside of Europe? Christoph Kull (Managing Director – Central Europe) and Thomas Meyer (Director Digital Strategy) from Adobe will address just these questions and share insights into new approaches and technologies.

Christoph Kull

Vice President & Managing Director Central Europe
Adobe

Thomas Meyer

Director Digital Strategy Group EMEA
Adobe
14:00
29.1. |
14:00 – 14:30 |
Stage 2 |
|
Stage programme |
Access: Premium / Premium only

EURO 2024 on Magenta: Telekom’s aims with the acquisition of TV rights

In October last year, word spread in the German media landscape that Deutsche Telekom had secured the exclusive TV rights for the EURO 2024. Henning Stiegenroth, the person responsible for the deal, will explain in person the motivation behind this surprise rights purchase and what goals the company is pursuing – among others, with the football Bundesliga.

Dr. Henning Stiegenroth

SVP Sport-Marketing
Deutsche Telekom
29.1. |
14:00 – 17:00 |
Room 7 |
|
Side-Event |
Access: Invitation

ryghts Content Protection Meet-Up

Operated by
29.1. |
14:00 – 14:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

“Women in the industry” meet-up

A relaxed, informal exchange among women working in the sports business industry: female, sports business, wanted! 

Linda Salbach

Senior Sales Manager Sponsoring
FC St. Pauli
29.1. |
14:00 – 18:00 |
Room 22 |
|
Stage programme |
Access: Business / Premium

1. FC Köln’s Hype Spin Accelerator: Demo Day for the second round

Football is continuing to invest in its digital future and Europe’s largest sports business event is providing a stage for start-ups. At the SPOBIS, the ten finalists from the second round of 1. FC Köln’s Hype Spin Accelerator will present their results in the final pitch contest on Demo Day and vie for the “Golden Hennes”.

Peter Rost

Consultant & Investor
CON ENT

Bernd Wahler

Chairman of the Board
HYPE Sports Innovation

Johannes Nuenning

Head of UQBATE
Deutsche Telekom
29.1. |
14:10 – 14:35 |
Room 10 |
|
Stage programme |
Access: Business / Premium

Two years at Wanda Metropolitano: How the new Arena Atlético is driving Madrid’s marketing

Conversion of the original athletics stadium into purely a football stadium cost around 300 million euros. Today, Wanda Metropolitano is one of the most modern arenas in Europe. The world’s first stadium with a 100% LED lighting system also opens up countless new marketing opportunities to Atlético Madrid. What additional income does the Spanish first division club earn with Wanda Metropolitano? What new services could be offered in the stadium that hosted the 2019 UEFA Champion League final?

Iñigo Aznar

Commercial Director
Atlético Madrid
29.1. |
14:15 – 14:45 |
Room 11 |
|
Stage programme |
Access: Business / Premium

Shared progress: What eSports and traditional sports can learn from one another

Many aspects of eSport still polarise. This is also due to its success: sponsors are investing ever larger sums in the market, players are earning more and more, spectator numbers are rising. It is therefore perhaps unsurprising that traditional sports are increasingly perceiving eSport as their competition. But does this make sense or should both worlds instead learn from one another?

Thomas Schmidt

COO
ESL

Jan Pommer

Managing Director
Galopprennsportverband
29.1. |
14:20 – 14:45 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Live is live: How innovative event technology is becoming format-relevant and taking sports productions to a whole new level

For major events such as the Olympics or the FIFA World Cup, high-quality TV productions have long been a fundamental part of the business to draw in fans and media partners with moving images on the highest technical level. But which technologies can help to create genuine added value for viewers and rights holders? At the SPOBIS, Thomas Riedel (CEO, Riedel Communications) will provide insights into successful best cases from various major projects.

Thomas Riedel

Managing Director
Riedel Communications
29.1. |
14:25 – 15:10 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

Scouting as an economic factor: Investing in young talents

Julian Draxler, Leroy Sané and, most recently, Christian Pulisic: in recent years, some Bundesliga clubs have earned double digit figures by selling players that they have trained. But was this pure luck? Or how much of a strategic business model is there behind the clubs’ youth work? We will discuss this question with the heads of sport from Bundesliga clubs and present important KPIs.

Markus Krösche

Director Sports
RB Leipzig

Jonas Boldt

Executive Board Sports
Hamburger SV

Stefan Ludwig

Head of Sport Business Group
Deloitte
29.1. |
14:30 – 15:30 |
Room 14 |
|
Masterclass |
Access: Business / Premium

OX Connect – How to Turn Your Fans Into Engaged Superfans

Visit our Masterclass to learn how important it is to "de-anonymize" your (digital) target group and strengthen the bond between your fans and you as a club, turning reach into revenue. Open-Xchange has developed an innovative cloud based fan communication package “OX Connect". With OX Connect, you can create a club branded personalized package (including mailbox, calendar and cloud storage) strengthening your interaction and engagement with fans and fan clubs, expanding the reach of the brand and creating a more manageable channel to deliver exclusive club content. Open-Xchange is the world's largest email & communication SaaS provider to Telcos, hosters and ISP's with over 220 million customers worldwide (GoDaddy, Orange, Vodafone and many more) - fully GDPR and DSGVO compliant.

Operated by

Frank Hoberg

Co-Founder & EVP Sales
Open-Xchange

Florian Steps

VP Business Development & Monetization
Open-Xchange

Dennis Wedderkop

Managing Director
Fussballdaten
29.1. |
14:30 – 15:00 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Sports betting meet-up

How does the future of sports betting look on the path to the new state treaty on gambling? Stakeholders will come together to network during this meet-up – a casual, informal exchange among like-minded individuals with expertise or an interest in the sports betting industry.

Martin Beranek

Country Manager Germany/Austria
Kindred Group
29.1. |
14:30 – 15:30 |
Room 15 |
|
Masterclass |
Access: Business / Premium

National, regional and local - High Performance Sports Sponsoring for companies with dealer networks

Sporttotal is one of the leading sports streaming platforms in Germany, offering companies the opportunity to reach their customers across all levels, from national brand campaigns to local brand activation on site. This masterclass offers an exciting insight into the diverse range of emotional customer and sponsoring activities, using the example of sporttotal and Hyundai.

Operated by

Annette Feyh

Head of Brand Experience & Sports Marketing
Hyundai Motor Deutschland

Caroline Päffgen

Direktor
Sporttotal

Uwe Müller

Head of Sponsoring & Partner Relations
Sporttotal
29.1. |
14:45 – 15:20 |
Room 11 |
|
Stage programme |
Access: Business / Premium

Media and eSport: Which models work?

Despite the growing awareness and increase in sales, eSport has barely been broadcast on linear German television at all to date. Other countries such as Denmark have already realised the huge TV interest in eSport. Media representatives from both countries will discuss if and why the Scandinavians can provide a positive example for Germany.

Daniel von Busse

COO
Sport1

Allan Hvid

Chief Editor Sport
TV2
29.1. |
14:45 – 15:15 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Real-time performance data in basketball: A key factor for next-level sport experiences

Data creates endless possibilities in sport. This includes boosting the appeal and ease of comprehension for viewers as well as opening up new marketing opportunities for sponsors. Arne Dirks (CEO, Brose Baskets Bamberg), Tom Ryan (Associate Vice President, Basketball Strategy, NBA), Matthias Weber (SAP) and Oliver Trinchera (founder and CEO, Kinexon) will discuss on the SPOBIS stage the variety of ways in which performance data creates added value.

Arne Dirks

Managing Director
Brose Baskets Bamberg

Matthias Weber

Sponsorship Innovations I eXperience SAP
SAP

Tom Ryan

Associate Vice President, Basketball Strategy
National Basketball Association (NBA)

Oliver Trinchera

Founder & Managing Director
Kinexon
29.1. |
14:50 – 15:15 |
Stage 2 |
|
Stage programme |
Access: Premium / Premium only

Tenders for sports rights media: Which are there and which still have a future?

Preparations are under way for the tender for Bundesliga media rights from the 2021/22 season. The tender has thus entered an important phase. But how up with the times are such media auctions? The founder and CEO of SN1 Consulting, Sascha Kojic, will evaluate the situation, share fascinating insights and suggest alternatives.

Sascha Kojic

Founder & CEO
SN1 Consulting
15:00
29.1. |
15:00 – 15:25 |
Room 10 |
|
Stage programme |
Access: Business / Premium

Frankfurt’s arena landscape: A look to the past and future

Frankfurt’s venues are in transition: the Commerzbank Arena will celebrate its fifteenth anniversary in 2020 and is to be expanded in the near future. The city is also planning a new multifunctional arena. Before this backdrop, Patrik Mayer (Managing Director, Stadion Frankfurt Management) will take a look at the past and future arena infrastructure and marketing in Mainhattan.

Patrik Meyer

Managing Director
Stadion Frankfurt Management
29.1. |
15:00 – 15:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Start-up Meet-up

Just start(-up)?! (Future) company founders will meet in a relaxed, informal atmosphere to discuss challenges and possible hurdles on the road to entrepreneurship.

29.1. |
15:00 – 16:00 |
Room 13 |
|
Masterclass |
Access: Business / Premium

"Why so cautios?" - The untapped digital potential in sports sponsoring

Especially in the German sports sponsoring landscape, there is very little willingness/courage to make use of the multitude of digital, innovative and disruptive sponsoring opportunities. At the same time, the potential hidden there is enormous. So where does this caution come from? In this master class - supplemented by the presentation of digital (and non-sector-specific) state-of-the-art sponsoring projects as an impulse-giving element - an interactive discussion is conducted with the market participants on site to find out why this caution prevails.

Operated by

Friedhelm Lange

Director Global Partnerships
Lagardère Sports Germany

Sven Müller

Vice President Planning & Campaigning
Lagardère PLUS
29.1. |
15:10 – 15:50 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

An unhappy forced marriage: Is a new approach needed for the relationship between consultants, players and clubs?

According to FIFA, over 17,000 player transfers were completed in men’s football alone in 2019, involving at least 3,557 agents. The latter’s commission amounted to over 590 million euro. This is 19.3 percent more than in the previous year. And a new record. A development that should cause concern – at least from a club perspective. Is a new approach perhaps needed for the relationship between consultants, players and clubs? At the SPOBIS, we will speak with those affected and those responsible.

Marc Kosicke

Managing Director
projekt b

Marcel Schäfer

Director Sports
VfL Wolfsburg

Simon Rolfes

Director Sports
Bayer 04 Leverkusen

Robert Schneider

Managing Director
Avantgarde
29.1. |
15:15 – 15:50 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Innovations in training: How new technologies and methods disrupt everyday Bundesliga operations

TSG Hoffenheim is breaking new ground, compiling football data on a whole new level, integrating eSport into its training for pro footballers to boost their cognitive skills and openly experimenting with new training technologies. While these examples show just what is already possible today, they also raise the question of what is conceivable and sensible in the near future? Prof. Dr. Jan Mayer (Managing Director, TSG ResearchLab gGmbH) will review feasible options with Frank Aehlig from 1. FC Köln and Paha Schulz.

Dennis Ibrahim Wolf

CEO
Turing Football

Prof. Dr. Jan Mayer

Sports Psychologist
TSG 1899 Hoffenheim

Frank Aehlig

Head of Player Department
1. FC Köln
29.1. |
15:15 – 16:00 |
Stage 2 |
|
Stage programme |
Access: Premium / Premium only

Background on the Bundesliga media tender

Allocation of the national media rights for the football Bundesliga means a billion-dollar deal for the league and will once again keep the industry in suspense in a few months’ time. Just before the next rights are allocated in spring, we will speak with Holger Blask, who will accompany the DFL’s upcoming tender from start to finish as Director of Audiovisual Rights, and shed more light on the DFL’s strategy and expectations. The former DFL and Dazn manager Kay Dammholz will share crucial background information on the current market situation and the rights packages the DFL is offering.

Kay Dammholz

Managing Director
SASS Media

Holger Blask

Director of Audiovisual Rights & Member of the Executive Board
DFL
29.1. |
15:15 – 16:15 |
Room 23 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast: “Die Eishockey Show”

When highly qualified expertise meets razor-sharp analysis, the outcome must be an exciting format. Or exactly this podcast during which Basti Schwele and Rick Goldmann discuss the hottest topics in ice hockey live.

Basti Schwele

Sports Journalist
Sport1

Rick Goldmann

Commentator
Sport1

Gernot Tripcke

Managing Director
Deutsche Eishockey Liga

Marco Nowak

Professional ice hockey player
Düsseldorfer EG
29.1. |
15:20 – 15:45 |
Room 11 |
|
Stage programme |
Access: Business / Premium

Mobile gaming: How technological developments will affect gaming behaviour

Mobile gaming began with the Nokia classic “Snake”. The technical possibilities have since increased exponentially. Smartphones shape our world. More than 13 million people already use them to play games regularly. This generates annual turnover totalling 485 million euros for the gaming industry – a growing trend. Tobias Scholz, a professor at the University of Siegen, explains how mobile gaming will develop in the future and what this means for the market.

Dr. Tobias Scholz

Professor
Universität Siegen
29.1. |
15:25 – 16:00 |
Room 10 |
|
Stage programme |
Access: Business / Premium

Major events, sustainability, safety: Key issues for the VdS board

The Association of German Stadium Operators (VdS) currently has 46 members. More than 10,000 events with around 25 million guests are held at the members’ premises every year. At the SPOBIS, current board members will discuss the issues affecting stadium operators. These include upcoming major events, new technology and the stadium experience of the future.

Dr. Christian Hockenjos

Director Organization
Borussia Dortmund

Jürgen Muth

Managing Director
Allianz Arena München

Stephan Lemke

Managing Director
Stadthalle Braunschweig
29.1. |
15:50 – 16:25 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

Company forms in pro football: Clubs as commercial enterprises

Last June, Lars Windhorst invested more than 100 million euros in Hertha BSC. The investor thus added further fuel to the ongoing Bundesliga debate on the 50+1 rule. For the Bundesliga clubs still cannot agree on how much capitalism is appropriate for the Bundesliga and whether clubs should be registered associations or corporations listed on the stock market. Which concept is sustainable? Representatives from different company forms will discuss.

Oke Göttlich

President
FC St. Pauli

Thomas Treß

Managing Director
Borussia Dortmund

Stefan Hofmann

CEO
1. FSV Mainz 05

Manfred Schwabl

President
SpVgg Unterhaching
29.1. |
15:50 – 16:20 |
Room 12 |
|
Stage programme |
Access: Business / Premium

How a sports data tsunami creates added value for fans

Chips in handballs and jerseys: at the last two EHF Final4 tournaments, tracking service provider Kinexon collected huge amounts of data to provide even more detailed match information. The technology is also due to be used at the EURO 2020. In his keynote speech, CEO and founder Maximilian Schmidt will explain how a vast data pool can be used to generate added value not only for teams but also for fans.

Maximilian Schmidt

CEO & Founder
Kinexon
16:00
29.1. |
16:00 – 17:00 |
Room 15 |
|
Masterclass |
Access: Business / Premium

Future of FanCommerce

Digitalisation is changing the relationship with fans lastingly. How does sport conquer the fan heart with products? Which trends and developments in fan commerce, block chains and personalization are relevant today? How is fan-interaction, community building and the integration of sponsors acchieved? Status Quo and outlook of the merchandising market in sport.

Operated by

Dr. Peter Rohlmann

CEO
PR Marketing

Annika Iking

Key Account Manager
shopware

David Geisser

CEO
collectID

Robin Leichsenring

Director Platforms and Partnermanagement
11teamsports

Daniel Rüben

CEO Europe
Custom Gateway
29.1. |
16:00 – 17:00 |
Room 14 |
|
Masterclass |
Access: Business / Premium

The Finals 2020 in North Rhine-Westaphalia - multiple national championships at one weekend

After the huge success of "The Finals" in Berlin the new event format is coming to Düsseldorf and three other citys in North Rhine-Westphalia. 15 National Championships at the weekend 6./7. June 2020 could be a reference for an application for the olympic games 2032 in North Rhine-Westphalia.

Operated by

Burkhardt Hintzsche

City Director
Landeshauptstadt Düsseldorf

Nico Stehle

Managing Director
Tischtennis Bundesliga

Matthias Zöll

Managing Director
Deutsche Triathlon Union

Lars Wismer

Director Sports
D.LIVE

Cem Herder

Communications
Die Finals

Hagen Bossdorf

Managing Director
Die Finals
29.1. |
16:00 – 16:30 |
Room 10 |
|
Stage programme |
Access: Business / Premium

Arena entertainment: Which technology should indoor venues invest in?

From interactive glass LED floors and beacon technology to oversized screens: arena operators can invest in a multitude of new technology. But which investments lead to which ROI? Or encourage people to visit the venues regularly? Or make them willing to pay more for a ticket? The managers of the leading German arenas will share insights into their investment plans.

Michael Brill

Managing Director
D.LIVE

Uwe Frommhold

VP & COO
Anschutz Entertainment Group Mercedes Benz Dome

Stefan Löcher

Managing Director Arena
Lanxess Arena Köln
29.1. |
16:00 – 16:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Ticketing Meet-up

A relaxed, informal meeting of like-minded people with knowledge of or an interest in ticketing. Network with colleagues and exchange information about current challenges and innovations in ticketing.

Torsten Reifenberg

Ticketing and Group Sales 
SKYLINERS
29.1. |
16:05 – 16:40 |
Room 11 |
|
Stage programme |
Access: Business / Premium

eSport sponsors: Our experiences, our expectations

For a while, eSport was like the beautiful girl that no one wanted to invite to dance. But this hesitance has now ended. Today there are already more than 1,170 eSport sponsorships worldwide. Familiarity with the companies involved in eSport is also growing. However, the expectations associated with these partnerships are also increasing accordingly. At the SPOBIS, two global players will explain what these expectations are and their experiences of eSport to date.

Arjan Sissing

SVP of Corporate Brand Marketing
Deutsche Post DHL Group

Milan Černý

Director of Strategic Partnerships
SAP
29.1. |
16:20 – 17:00 |
Room 12 |
|
Stage programme |
Access: Business / Premium

Multifunctional possibilities: New technology for indoor sports

The world’s first interactive indoor floor was used during the last volleyball Supercup. It not only proved a visual eye-catcher, but also an exciting case study from the sponsors’ perspective. What other potential for innovation do indoor arenas offer and which technology is on the agenda for the leading leagues and service providers? A must-attend event at the SPOBIS for all arena operators and sports rights holders wishing to boost the appeal of their sports products and make them future-ready.

Christof Babinsky

Managing Director
ASB Systembau Horst Babinsky

Frido Gutknecht

Marketing Manager
Volleyball Bundesliga

Mark Schober

Chairman
DHB

Stefan Zant

Managing Director
ProSiebenSat.1 Sports
29.1. |
16:30 – 17:30 |
Room 23 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast: Messi & Ronaldo

Oliver Pocher and Matze Knop are “Messi & Ronaldo”. The world of football is their home and has accompanied both of them for most of their professional careers. At the SPOBIS, the two comedians will reflect on aspects of the world sport and its players during a live podcast. Cutting, critical and personal.

Oliver Pocher

Comedian

Matze Knop

Comedian
29.1. |
16:30 – 17:30 |
Room 13 |
|
Masterclass |
Access: Business / Premium

PARALLEL ADS® - the alternative to virtual advertising

PARALLEL ADS® describes a brand new, non-virtual solution for multiple led board advertising. Without sacrificing the freedom of existing productions, the application allows clubs and leagues to produce multiple broadcast feeds with any number of freely movable camera systems. Everything happens in real time, without virtual post-processing and no attachments to the camera systems. 

Operated by

Max von Braun

Inventor
PARALLEL ADS®

Bo Stenberg

CRO
TGI Systems
29.1. |
16:30 – 17:45 |
Stage 3 |
|
Stage programme |
Access: Premium / Premium only

Bundesliga insights: 5+1 questions to ...

Four Bundesliga managers together on one stage is something special. But we will make it even more special: each manager will be asked five questions and then have 15 minutes to answer them. While they respond, the others can agree an additional question asked by the audience during the event. No topics have been set, so the entire spectrum of sports business can be covered. We are curious to see how the new generation of managers will perform in our 5+1 discussion format.

Michael Meeske

Managing Director
VfL Wolfsburg

Alexander Jobst

Board Member
FC Schalke 04

Thomas Röttgermann

CEO
Fortuna Düsseldorf

Andreas Jung

Executive Board Member
FC Bayern München
29.1. |
16:30 – 17:00 |
Room 10 |
|
Stage programme |
Access: Business / Premium

The importance of highlight events – three best cases

The handball EHF Final4, Beach Volleyball Major Series and “Streif” in alpine skiing are three examples of leading events in different disciplines. What does it take to create such sporting highlights? What impact does their success have and how can the entire sport benefit from them in the long term? The creators of these three best cases present facts, figures and lessons learned from their events.

Martin Hausleitner

General Secretary
EHF

Hannes Jagerhofer

Managing Director
Beachvolleyball-Majors

Philipp Radel

CEO
WWP
29.1. |
16:40 – 17:15 |
Room 11 |
|
Stage programme |
Access: Business / Premium

eSport revenue models: What works and what doesn’t

“All that glitters is not gold” – this truism also applies to eSport. For on the one hand, the market is growing steadily and, in some cases, even exponentially. But on the other, very few companies, teams and providers can boast a positive balance sheet in eSport. At least not yet. A critical exchange of experiences between the CEOs of the biggest publisher, organiser and clan in the eSport scene.

Ralf Reichert

CEO
ESL

Alexander Müller

CEO
SK Gaming

Alban Dechelotte

Head of Sponsorship & Business Development
Riot Games
17:00
29.1. |
17:00 – 17:30 |
In front of Room 4 |
|
Side-Event |
Access: Economy / Business / Premium

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served! Speed-Networkings will be held multiple times in front of Room 4 on both SPOBIS days.

18:00
29.1. |
18:30 – 00:00 |
|
|
Side-Event |
Access: Premium / Premium only

Get-together

Two full days of content – you might just need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major gathering of the sports business scene!

There will be plenty of time and opportunity to exchange with all of the other conference participants and to make new contacts over some tasty snacks, beer, wine and cocktails.

Our get-togethers – an absolute must for all those active in the sports business industry!

09:00
30.1. |
09:00 – 09:30 |
In front of Room 4 |
|
Side-Event |
Access: Economy / Business / Premium

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served! Speed-Networkings will be held multiple times front of Room 4 on both SPOBIS days.

30.1. |
09:30 – 16:30 |
Room 8 |
|
Side-Event |
Access: Economy / Business / Premium

Career Day

In order to further reinforce the SPOBIS platform and networking concept, we will again host a SPOBIS Career Day as one of our many side events.

Interested participants will have the opportunity to meet with and introduce themselves to top employers from the sports business industry.

At the SPOBIS, a whole host of personnel decision-makers from companies and institutions that are well-known within the industry will be available for confidential discussions.

Further informations here!

10:00
30.1. |
10:00 – 11:00 |
Room 14 |
|
Side-Event |
Access: Invitation

A successful career in the sports business industry. A VSD interview with managers who have made it

The professional association of sports managers (VSD e. V.) will once again organise a special networking event at the SPOBIS 2020 to help all members, partners and interested parties to further their career in the sports business industry. The focus will be on the question of “How can I build a successful career in sports management?” during this discussion entitled ‘A successful career in sports business – high achievers in interview with the VSD’. The impressive careers of two sports business managers will be considered openly and honestly during a double interview. Among others with Stefanie Kunzelnick (Anpfiff ins Leben e. V. – association marketing/communication/fundraising) and Stephan Peters (moderation – Managing Director, VSD/Sports Pioneers Services)
- VSD – We bring sports, people and business together -

Operated by
30.1. |
10:00 – 11:00 |
Room 13 |
|
Masterclass |
Access: Business / Premium

SAP Arena, Intelligent Arena - The innovative digitization strategy of Adler Mannheim and SAP Arena

Digital transformation is the key to more value for visitors, fans and arena management. To provide the perfect visitor experience for nearly 1 million visitors a year, the SAP Arena uses SAP's end-2-end solutions to manage their business while generating a 360-degree view of their needs. With the Adler Fan App, the SAP Arena connects the Adler Mannheim fans with the team they love and offers connected digital services such as mobile payment, mobile ticketing, loyalty management, location-based services using Beacon technology and much more. Learn how SAP Arena's innovative digitization strategy is using the Adler Fan App to extend its competitive advantage.

Operated by

Jens Reithmann

Operational Management
SAP-Arena
30.1. |
10:00 – 11:00 |
Room 22 |
|
Stage programme |
Access: Business / Premium

How to start your own sports tech accelerator - and is it worth the trouble?

1. FC Köln will conclude the second round of its accelerator programme with a Demo Day. In Trentino, Italy, Trentino Sviluppo positions itself as the national go-to for innovation in sport. The National Chiao Tung University in Taipei has developed into the Asian sports tech hub par excellence in recent years. The central questions: how do these ecosystems function and what mechanisms are behind these successful models?

Itay Ingber

Vice President Innovation
HYPE Sports Innovation

Marion Reichel

New Business & Innovation Manager
1. FC Köln

Rita Chen

Accelerator Program Manager
National Chiao Tung University

David Lee

General Manager
Singular Wings Medical
30.1. |
10:00 – 12:00 |
Room 7 |
|
Side-Event |
Access: Invitation

German Golf Association Round Table

A discussion will be held on topics such as digitalisation, the world handicap system, the Olympic Games and member participation. During a direct dialogue, the DGV executive board will consult with its members on the development of sustainable content.

Operated by
30.1. |
10:00 – 11:00 |
Room 12 |
|
Masterclass |
Access: Business / Premium

Reaching the Next Level - 360° Degree Support in eSports

Practising for long hours every single day, doing sports exercise, being active on social media, maintain a private life - being a professional athlete in eSports can be very intense during the seasons. SK Gaming offers their athletes an innovative well-balanced infrastructure that supports the progress of their athletes. It is not only the goal to support them for the next match, but also to prepare the athletes for the next plateau of their career.

Operated by

Alexander Müller

Managing Director
SK Gaming
30.1. |
10:00 – 10:30 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

Sponsorship ambitions: The motivation behind Aroundtown’s commitment to football

There was great rejoicing when Union Berlin was promoted to the Bundesliga for the current season. However, those responsible were strongly criticised when the real estate enterprise Aroundtown SA was then introduced as the new main sponsor. Deputy CEO Andrew Wallis explains Aroundtown’s entry into sponsorship, how he experienced the turbulent summer in Berlin and why the company has only been on the defensive so far.

Andrew Wallis

Deputy CEO
Aroundtown
30.1. |
10:00 – 16:00 |
Room 4 |
|
Side-Event |
Access: Invitation

Elevator Pitch

With the Elevator Pitch, we once again offer a valuable networking format at the SPOBIS 2020. Upon prior registration, rights holders, agencies, start-ups and service providers can present their innovative concepts and ideas directly to the industry’s marketing and sponsorship decision-makers during a pitch lasting a maximum of 15 minutes.

The application deadline for the Elevator Pitch has expired!

Please note that access to the premises is only granted to participants of the Elevator Pitch!

30.1. |
10:00 – 14:00 |
Room 21 |
|
Side-Event |
Access: Invitation

Meeting of Working Group III of the European Association of Event Centres (EVVC)

The EVVC represents around 750 event and convention centres, arenas and special event locations in Europe. The original aim and concern of the EVVC is to facilitate an exchange of experiences between the individual centres, exchange knowledge and information, support members and lobby for the industry’s interests. The members of Working Group III will meet at the SPOBIS for one of its two to three annual working group meetings. 

Operated by
30.1. |
10:00 – 11:00 |
Room 12 |
|
Masterclass |
Access: Business / Premium

Creating Impact on Digital Fan Experience - success with Prototypes?

Description will be published soon!

Operated by

Volker Bloch

CEO
team neusta

Benjamin Zschietzschmann

CEO
team neusta
30.1. |
10:15 – 11:15 |
Stage 1 |
|
Stage programme |
Access: Premium / Premium only

Why sports rights will be worth more to media in the future – or not

A smooth interaction between media and the holders of audiovisual sports rights is probably the most important aspect of the sports business. However, new technologies and digitalisation are increasingly changing the framework conditions. Where is this leading? Which business models will still work in the future and which will not? Three visionary business leaders will present their theories on the future of sports media rights and discuss these among themselves and with the audience. A special discussion format highlighting the at times dramatic changes the future holds for sports rights holders and the media.

Carsten Koerl

CEO
Sportradar

Peter Lauterbach

CEO
Sporttotal

Lucas von Cranach

Founder & CEO
Onefootball
30.1. |
10:30 – 11:00 |
|
|
Side-Event |
Access: Economy / Business / Premium

CRM Meet-up

How is CRM implemented in the sports business industry in practice? Report back on your measures and experiences to like-minded people with knowledge of or an interest in all aspects of customer relationship management during a relaxed, informal exchange and gain inspiration from others.

30.1. |
10:30 – 11:10 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

The battle for the last shirt: The strategies of sports goods manufacturers in the Bundesliga

Because leading sports goods manufacturers such as Adidas or Puma rely on just a few top clubs, the Bundesliga’s outfitter market is more diverse than ever before. The 36 clubs are supplied by 13 different brands. We discuss their various strategies and what this means for the Bundesliga and the outfitter market on stage with the manufacturers.

Kai Kuhlmann

Team Head Sports Marketing DACH 
Puma

Christoph Rohmer

Head of Marketing & Sponsoring
Jako
11:00
30.1. |
11:00 – 12:00 |
Room 22 |
|
Stage programme |
Access: Business / Premium

Social Media Followers? Make Them Follow You into Your CRM - And to Your Revenues

Even for clubs like Real Madrid and FC Barcelona, the monetisation of social media followers still poses a major challenge. Data silos and a lack of comprehensive collection of fan data prevent the full potential from being exploited. Federico Winer from SAP will discuss with his guests how smaller clubs can also make money in this area and how start-ups can help them access fans’ data.

Tom Schreurs

Brand Partnership Manager
Eredivisie Media

Yaniv Levin

CEO & CO-Founder
Tokabot

Stephan Schuerer

Founder and CEO
Fanpictor

Daniel Cerejido

Head of Business Development, Strategy and Marketing for Russia and Belarus
La Liga
30.1. |
11:00 – 14:00 |
Room 7 |
|
Side-Event |
Access: Invitation

DHB sponsors workshop

In 2020, the German Hockey Federation (DHB) will host its annual sponsors workshop at the SPOBIS for the first time. This event will not only facilitate internal networking among DHB partners, but also provide insights into the wider sports business world.

Operated by
30.1. |
11:00 – 12:00 |
Room 15 |
|
Side-Event |
Access: Premium / Business / Economy

SPOAC Inside

Exclusive insights into the past and future of basketball superstar Dirk Nowitzki with Prof. Dr. Sascha L. Schmidt.

The Harvard Case, which is also taught within the General Management Program in Sports Business (GMP) at the SPOAC, summarises the milestones in a unique athlete’s career. It is dedicated to the question of how Dirk Nowitzki can transfer his athletic legacy to the time after his active career – to his foundation work, for example.

At the end of the session, Prof. Schmidt will answer participants’ questions – in short, they will gain the SPOAC “inside scoop”.

See here for details on how to participate!

Prof. Dr. Sascha L. Schmidt

Academic Director & Director of the Center for Sports and Management 
WHU
30.1. |
11:00 – 15:00 |
Room 25 |
|
Side-Event |
Access: Invitation

Meeting of the Association of German Stadium Operators (VDS)

The forty-fifth meeting of the Association of German Stadium Operators (VDS) will also take place during the SPOBIS. The VDS sees itself as an alliance for the exchange of information and advice between stadium operators and also represents their interests. Founded in 2007, the VDS currently has a total of 46 members. 

Operated by
30.1. |
11:00 – 11:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Sales Meet-up

Successful sales approaches: sales reps learn from and help one another. A relaxed, informal exchange among like-minded people with knowledge of or an interest in sales.

Stephan Westermann

Leiter Business Cooperations
SPONSORs
30.1. |
11:10 – 11:35 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

Bundesliga commitment: Indeed’s analysis of its sports sponsorship

Indeed job search engine provider has been the main sponsor of Eintracht Frankfurt since 2017. Their contract was extended at the start of this season. The company that operates in 60 countries worldwide also uses sponsorship for unusual campaigns and CSR measures. At the SPOBIS, the company’s managing director Frank Hensgens will explain in person the significance of the commitment in Frankfurt and the future goals Indeed is pursuing with its sports sponsorship.

Frank Hensgens

Managing Director DACH
Indeed
30.1. |
11:15 – 12:00 |
Stage 1 |
|
Stage programme |
Access: Premium / Premium only

Sport, media, marketing: Which cooperation models will still work in the future?

Infront and the DAZN Group have secured the global media and marketing rights for the European Handball Federation (EHF) for 500 million euros. During a summit meeting with the association’s president Michael Wiederer and company representatives John Gleasure (Chief Business Development Officer, DAZN Group) and Julien Ternisien (Senior Vice President, Summer Sports), we will question the biggest handball deal in history to date and also want to know what kind of partnerships between rights holders and agencies/media are still sensible and in keeping with the times.

Michael Wiederer

President
EHF

John Gleasure

Chief Business Development Officer
DAZN Group

Julien Ternisien

Senior Vice President Summer Sports
Infront
30.1. |
11:30 – 12:00 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Content-Marketing Meet-up

Video first? How does good storytelling work? Attend this relaxed, informal exchange with like-minded people with knowledge of or an interest in content marketing to share tips and learn from others!

30.1. |
11:30 – 12:30 |
Room 13 |
|
Masterclass |
Access: Business / Premium

Mobile Payment & Value-Added Services from Europe. Field reports from SAP Arena, 1. FC Cologne. FC Augsburg & more

Did Apple Pay & Google Pay bring the breakthrough for mobile payment in 2019? Do clubs have to offer more than just payment, to bind fans and visitors via digital value-added services and to secure the customer interface? And what can be learned from Alipay? First insights and answers can be found in our keynote presentation.

Bluecode already works at stadium kiosks, vending machines, InApp and in e-commerce. This is reflected in the field reports from different perspectives in the panel discussion with: SAP-Arena/Adler Mannheim | 1. FC Köln | FC Augsburg | Aramark/Caterer

Operated by

Hermann Stengele

Business Partner
Bluecode

Philipp Deipenbrock

Head of Sales Control
1. FC Köln

Björn Endter

Director Marketing & Sales
FC Augsburg

Jens Reithmann

Operational Management
SAP-Arena

Rudolf Linsenbarth

Director Consulting
CGI Deutschland
30.1. |
11:30 – 12:30 |
Room 12 |
|
Masterclass |
Access: Business / Premium

Navigating through the digital jungle

This session will explore how Infront helps its clients tackle challenges through cutting-edge technology. Learn about our work with three start-ups which has seen customers increase the reach, attract and engage new fans, and closely track distribution of content to reveal its true impact and eliminate its unauthorized use.

Operated by

Damian Browarnik

Head of Innovation
Infront

Haggai Barel

Co-Founder & CEO
DEEP

Amit Golan

Founder & CEO
Minute.ly

Eyal Arad

Co-Founder & CEO
Videocites

Stephanus Tekle

Director Marketing & Business Development
Infront Germany
30.1. |
11:30 – 12:30 |
Room 12 |
|
Masterclass |
Access: Business / Premium

ZDF & GamerLegion - How media and game communities shape the future of esport

Explanation of the phenomenon "eSports". 

What makes eSport so interesting for companies and partners? 
Why does brand integration work differently in this market? 
How does authentic content look for the target group? 

High-quality speakers from the community side (Katrin Kemmerer), content creation side (Christoph Köhler - ZDF Digital), coaching / professional eSport side (Markus Appelhoff) and the CEO of GamerLegion - Nicolas Reber talk about the specialities of eSports and explain how a successful entry into eSports works. 

Schedule: 
- 4 speakers
- Open eSports discussion with the audience

Operated by

Nicolas Reber

CEO
GamerLegion

Christoph Köhler

Director Concept Development & Digital
ZDF Digital

Katrin Kemmerer

Streamer / Influencer
GamerLegion

Markus Appelhoff

Coach League of Legends
GamerLegion

Ramón Reber

Head of Corporate Development
GamerLegion
30.1. |
11:30 – 12:30 |
Room 17 |
|
Side-Event |
Access: Invitation

Press conference on the new communication presence for German horse racing

The umbrella organisation for German horse racing will host a press conference during the SPOBIS. The organisation’s President Dr. Michael Vesper and Managing Director Jan Pommer will discuss the association’s future plans. As a recognised breeders’ association, it promotes thoroughbred breeding and racing. In future, this will take place via the organisation’s new communication presence.

30.1. |
11:35 – 12:05 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

How I intend to realign the BMW brand

As head of brand management, Jens Thiemer has been responsible for marketing at BMW for one year. Now he wants to restructure the Munich-based car maker’s marketing activities. He achieved something similar for Mercedes’ brand presence while in a similar role and succeeded in radically changing the company’s sponsorship activities in the process. What are now Thiemer’s plans for BMW? The brand manager will outline his intentions at the SPOBIS.

Jens Thiemer

SVP Customer & Brand
BMW
30.1. |
11:45 – 13:45 |
Room 14 |
|
Side-Event |
Access: Invitation

ASS (Alumni Sportmedien/Sportmanagement) meets SPOBIS

Students and alumni of the German Sports University Cologne (SpoHo) will use the SPOBIS to exchange on the latest scientific findings and news from their alma mater. All SpoHo graduates and students are invited to attend, along with all those interested in the latest findings in sports management, sports communication and life on campus at Germany’s only sports university. The event is organised by alumni of the sports media and sport management programme (ASS).

Operated by
12:00
30.1. |
12:00 – 12:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

CSR Meet-up

The issues concerning society also have an impact on the sports business industry. Meet with like-minded people with knowledge of or an interest in corporate social responsibility facing the same challenges during this open meet-up and discuss approaches and opportunities for activation.

Eileen Wunderlich

Marketing & Communications
Hannover 96
30.1. |
12:30 – 13:00 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

HR-Management Meet-up

A relaxed, informal meeting among like-minded people with knowledge of or an interest in human resource management: this is where HR professionals will meet to discuss the latest challenges, problems and ideas. 

30.1. |
12:30 – 13:30 |
Room 23 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast: “On the Way to New Work”

In his podcast, the Hamburg entrepreneur Michael Trautmann considers the opportunities offered by new tools and methods to change daily work practices. He will interview Kais al Saadi, the new coach of the German men’s hockey team. During the live podcast at the SPOBIS, al Saadi will explain how he will prepare the team for the Tokyo Olympics, ideally with the aim of bringing home a medal.

Michael Trautmann

Founder and Senior Advisor
Thjnk

Kais al Saadi

National Coach Men
Deutscher Hockey-Bund
30.1. |
12:30 – 13:00 |
In front of Room 4 |
|
Side-Event |
Access: Economy / Business / Premium

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served! Speed-Networkings will be held multiple times front of Room 4 on both SPOBIS days.

13:00
30.1. |
13:00 – 14:00 |
Room 13 |
|
Masterclass |
Access: Business / Premium

Turf analytics digital

You will gain exciting insights into digital turf analysis. Our system is unique in that we operate with a drone and can measure and determine the condition of the turf using various indices. In this way, we can determine whether there is a lack of water, whether the fertilizer has been applied correctly or whether a sod is growing well. And all this before it can see the greenkeeper's eye.

Operated by

Jens Horstmann

Managing Director
Trevisto
30.1. |
13:00 – 14:00 |
Stage 1 |
|
Stage programme |
Access: Premium / Premium only

Bundesliga: What we have learned from our mistakes and now need to do better

The Bundesliga’s economic power is among the strongest in European football. The challenges are great and diverse nonetheless: many clubs appear to have exhausted their marketing possibilities. They still struggle to achieve a consensus within the partnerships formed for the sake of convenience between clubs, leagues and associations. What will the upcoming media rights tender achieve? And what must happen to make Bundesliga clubs more successful again internationally?

Axel Hellmann

Board Member
Eintracht Frankfurt

Bernd Hoffmann

CEO
Hamburger SV

Fernando Carro

Managing Director
Bayer 04 Leverkusen

Oliver Leki

Board Member
SC Freiburg
30.1. |
13:00 – 14:00 |
Room 12 |
|
Masterclass |
Access: Business / Premium

Innovative AI and VR in elite sports training – how mixed reality increases mental performance potential

The potential for growth in top-tier sports rest now only in the brain. According to the principles of "Perceive - Understand - Decide - Execute," each activity is preceded by three dependent cognitive processes. Research shows that systematic cognitive training using artificial intelligence and VR/AR leads to a significant increase in performance.

Operated by

PJ Esteves

Chief Innovation Officer
Turing Football Technologies

Pavel Koppmann

M.Sc., Head of Sports Science
Turing Football Technologies

Dirk Wahlandt

Mental Coach
FC Basel

Soeren Maerki

AI Specialist
Turing Football

Dennis Ibrahim Wolf

CEO
Turing Football
30.1. |
13:00 – 13:30 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

National strategy for major sporting events: What and how the German government is investing

The federal government sees a bright future for German sport. The latest “golden plan” envisages billions of euros in investments in the country’s sports infrastructure. The Parliamentary State Secretary to the Federal Minister of the Interior, Building and Community, Stephan Mayer, will share insights into the national strategy for future major sporting events – including possible Olympic Games in Germany.

Stephan Mayer

Parliamentary State Secretary
BMI
30.1. |
13:00 – 14:00 |
Room 12 |
|
Masterclass |
Access: Business / Premium

Is amateur sports the key to activate the GenZ treasure?

Description will be published soon!

Operated by

Stefan Zant

Managing Director
ProSiebenSat.1 Sports GmbH

Carl Düvel

Vice President
ProSiebenSat.1 Sports GmbH
30.1. |
13:00 – 14:00 |
Room 7 |
|
Side-Event |
Access: Invitation

SID 3000 // Professional on the court, amateur on the net - performance retrieval and healthy digitalisation for athletes

Operated by
30.1. |
13:15 – 13:30 |
Room 9 |
|
Open Stage |
Access: Economy / Business / Premium

Remote Production using Public Internet – Fast Set-Up. Reliable. Profitable.

Our Open Stage is another interactive format being offered at the SPOBIS. Their USP: participants are actively involved in the SPOBIS and are able to choose the content on their own.

Yoni Tayar

Marketing Director
TVU Networks
30.1. |
13:40 – 14:00 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

2021 state treaty on gambling: What’s the status quo?

The new state treaty on gambling due to enter into force on 1 July 2021 will open up new opportunities in the sports betting industry. And this will have a fundamental impact on sports rights holders and the media. To date, the negotiations have focused on hashing out the regulations and principles; the details have been kept under wraps. Renowned lawyer and industry expert Frieder Backu will take stock of the current situation. 

Dr. Ronald Reichert

Lawyer
Kanzlei Redeker Sellner Dahs
14:00
30.1. |
14:00 – 15:00 |
Room 22 |
|
Stage programme |
Access: Business / Premium

Taping the $150B Market - The First Esports Accelerator

This year, the global market for games is worth more than 150 billion US dollars – a development that shows the great potential of the gaming and eSport sectors. SK Gaming, Lagardère Sports, Hype Sports Innovation and SPONSORs are pooling their expertise. They have set themselves the task of promoting this rapidly growing industry and developing start-ups from the gaming and eSport environment in a sustainable manner with the world’s first eSport accelerator.

Michael Broda

Chairman
Delta Capital

Amir Raveh

Founder & President
HYPE Sports Innovation

Alexander Müller

CEO
SK Gaming

Ralf Reichert

CEO
ESL

Robert Müller von Vultejus

Managing Director
Lagardère Sports Germany

Markos Aristides Kern

Founder & CEO
Fun With Balls
30.1. |
14:00 – 14:50 |
Room 23 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast: MoSports

The MoSports podcast doesn’t offer any run-of-the-mill rhetoric after the final whistle or press talk but rather real sporting insights. Honest and unfiltered, from athlete to athlete, no matter which sport. In conversation at the SPOBIS: podcast host and Olympic hockey champion Mo Fürste will speak with football world champion Christoph Kramer.

Moritz Fürste

Entrepreneur & Olympic Hockey Champion

Christoph Kramer

Professional Football Player
Borussia Mönchengladbach
30.1. |
14:00 – 16:00 |
Room 15 |
|
Side-Event |
Access: Invitation

KIM Alumni get-together: Meeting for the sports managers of the future

Every year, KIM Alumni – Germany’s largest network of young sports management and marketing students and graduates – meets at the SPOBIS to network with sponsors and supporters.

Operated by
30.1. |
14:00 – 14:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Online-Marketing Meet-up

SEA, SEO, social media, etc.: this relaxed, informal exchange among like-minded people with knowledge of or an interest in online marketing is a good way to share experiences and learn from others.

Troy Pugmire

Managing Director
Gramercy Global Media
30.1. |
14:00 – 15:00 |
Meeting-Point |
|
Side-Event |
Access: Invitation

Sports Maniac Community Meeting

Digital meets analogue. This is the motto for the Sports Maniac community meeting at the SPOBIS. Whether you’re a community member or simply interested in digital trends and innovations in the sports business industry, the Sports Maniacs meeting is just the place to broaden your digital horizons, and to exchange and network with the community on the most important future topics in sport. 

Operated by
30.1. |
14:00 – 14:45 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

From addiction prevention to millions in revenue: Why a regulated online gambling and sports betting market is a goal worth pursuing

In Germany, a total of around €8.8 billion were spent on sports betting in 2018. The Federal Republic of Germany is one of the few countries in Europe to not yet have a regulated gambling market. The new state treaty on gambling is primarily intended to combat the black market and protect against illegal providers. Political representatives, market participants and experts will discuss the opportunities and risks of regulation.

Dr. Wulf Hambach

Partner
Hambach & Hambach Rechtsanwälte

Hans-Jörn Arp

Member of the state parliament Schleswig-Holstein
CDU

Prof. Dr. Martin Nolte

Institute for Sports Law
Deutsche Sporthochschule Köln

Claus Retschitzegger

Legal Counsel, Public Affairs & Spokesman
bet-at-home.com
30.1. |
14:30 – 15:15 |
Stage 1 |
|
Stage programme |
Access: Premium / Premium only

Media, society, sports: A conversation with Hans-Joachim Watzke and Julian Reichelt

The close, at times dependent relationship between professional sport and the media plays a decisive role in our society. This special position obliges them to help shape and convey values such as morality and ethics to society. We will discuss the social responsibility of sports and the media with Hans-Joachim Watzke and Julian Reichelt, who will also share their own personal values.

Hans-Joachim Watzke

Managing Director (Chairman)
Borussia Dortmund

Julian Reichelt

Chief Editor
Bild
30.1. |
14:30 – 16:00 |
Room 14 |
|
Side-Event |
Access: Invitation

SPO-MAN get together

The non-profit association SPO-MAN currently brings together around 650 students, graduates and employees from the sports management programme at Ostfalia University of Applied Sciences. During the visit to the SPOBIS, the focus will be on current issues in addition to further training in the exchange between members. 

Operated by
30.1. |
14:50 – 15:45 |
Room 23 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast: “GOT NEXXT!”

Every week, the basketball radio play among the German podcasts not only covers the latest news from the NBA and the entire world of basketball, but also regularly presents varied, in-depth interviews about the sport. At the SPOBIS, podcast host André “Dré” Voigt will be joined by author Thomas Pletzinger, who will provide exciting insights into the making of his book “The Great Nowitzki: The Extraordinary Life of the Great German Sportsman”.

André Voigt

Journalist

Thomas Pletzinger

Author
30.1. |
14:55 – 15:15 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

Regulation in the sports betting market: The best-case Denmark

The forthcoming state treaty on gambling is already casting its shadow and preoccupying the industry more than one year before it even comes into force. Against the backdrop of the new regulations for the German betting segment due to come into effect in 2021, the director of Denmark’s gambling regulator Brigitte Sand will present the characteristics of the best-case from Scandinavia and share experiences and perspectives.

Brigitte Sand

Chief Regulator
Danish Gaming Authority
15:00
30.1. |
15:00 – 16:00 |
Room 7 |
|
Side-Event |
Access: Invitation

Rugby Forum meeting on school rugby in Germany

School rugby and young talent work will be central topics at the third DRV Rugby Forum 2020 in Frankfurt. In the wake of the sensational title win of the German national rugby sevens team at the European championships in 2019, there have been numerous requests to offer appropriate variants in schools. During the SPOBIS in Düsseldorf, the organisers of the Rugby Forum, Ralf Iwan and Peter Smutna, will meet with representatives from the regional associations to further develop the concepts for school rugby proposed during the third Rugby Forum.

Operated by
30.1. |
15:00 – 16:00 |
Room 12 |
|
Masterclass |
Access: Business / Premium

Smart Venue Experience - Current challenges and goals in the digitalization of stadiums/arenas/events

The highly sensitive, safety-relevant deployment of personnel and materials is still planned today with outdated means. Those responsible fight their way through unwieldy printouts of their venues. Technologies today make it possible to organize events intelligently. In addition to the increased complexity of processes and increasing requirements, the expectations of participants are also growing. Keywords such as 5G, Internet of Things, Artificial Intelligence and Big Data are associated with the topic of digitalization.

Operated by

Stefan Lührs

Business Development CRM&Venue Digitalization
Lufthansa Industry Solutions

Rainer Schüler

CEO
VP Venue Planner
30.1. |
15:00 – 16:00 |
Room 12 |
|
Masterclass |
Access: Business / Premium

Sports medicine check-up: How does medical care become a competitive Advantage?

The success of an entire season can depend on being able to use the right player at the right moment – if that player is injured, it is simply not possible. Our innovative Philips health technology solutions can help minimize the consequences of sports injuries, and so make players and clubs even more successful.

Operated by

Thomas Schönen

Global Leader Sports & Health Solutions
Philips
30.1. |
15:00 – 15:30 |
Business Area next to Catering |
|
Side-Event |
Access: Economy / Business / Premium

Podcast Meet-up

A relaxed, informal exchange among like-minded people with knowledge of or an interest in the new and promising trend medium of podcasts. Who already uses podcasts and who else wants to? What makes a good podcast and how can money be earned with them?

Andreas Schrader

Founder
PRM - Professional Relationship Management
30.1. |
15:15 – 15:50 |
Stage 1 |
|
Stage programme |
Access: Premium / Premium only

New president – new DFB? Fritz Keller’s agenda

In summer 2019, Fritz Keller walked the Way of St. James and contemplated how to structure his restaurants in the future. Now the “Winegrower of the Year 2018” and long-standing president of SC Freiburg is to restore the DFB’s lost reputation and lead the world’s largest sports association into the future. How exactly is he going to do this? What is the new DFB President’s mentality? What drives him and which aspects does Keller intend to emphasise?

Fritz Keller

President
DFB
30.1. |
15:15 – 16:00 |
Stage 3 |
|
Stage programme |
Access: Business / Premium

Effects of the upcoming State Treaty on Gambling on sports rights holders and the media

With the new gaming agreement, which will come into force from 30 June 2021, regulations will be introduced for the German market. Private sports betting providers will then be allowed to operate legally in Germany with state licenses for the first time. Despite the fundamental agreement on the need for regulation and legalisation of the sports betting market, the gambling industry is highly critical of the regulatory framework. The potential consequences, which include advertising restrictions for the sports and media industries, will be discussed on stage at the SPOBIS.

Thomas Röttgermann

CEO
Fortuna Düsseldorf

Martin Beranek

Country Manager Germany/Austria
Kindred Group

Christian Kothe

Vice President Premium Partnerships
Lagardère Sports

Dr. Andreas Blaue

CEO
Magic Sports Media
30.1. |
15:50 – 16:50 |
Stage 1 |
|
Stage programme |
Access: Economy / Business / Premium

Live podcast with Mats and Jonas Hummels

Jonas and Mats Hummels share one great passion: sport. One plays for Borussia Dortmund in the Champions League, while the other is a football commentator. The brothers recently also launched a new joint venture: a sports podcast. At the SPOBIS, the pair will answer questions from OMR founder Philipp Westermeyer during a special format.

Mats Hummels

Professional Football Player
Borussia Dortmund

Jonas Hummels

Football Expert
DAZN

Philipp Westermeyer

Founder & Managing Director
OMR
16:00
30.1. |
16:30 – 18:00 |
|
|
Side-Event |
Access: Premium / Premium only

Get-together

Two full days of content – you might just need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major gathering of the sports business scene!

There will be plenty of time and opportunity to exchange with all of the other conference participants and to make new contacts over some tasty snacks, beer, wine and cocktails.

Get-togethers will be held on both SPOBIS evenings and are an absolute must for all those active in the sports business industry!

17:00
30.1. |
17:00 – 17:30 |
In front of Room 4 |
|
Side-Event |
Access: Economy / Business / Premium

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served! Speed-Networkings will be held multiple times front of Room 4 on both SPOBIS days.