SPOBIS

 

30/31 January 2018

 

Programme Planner

Programme Planner

 

Format: 17.01.2019
09:00
31.1. |
09:00 – 09:30 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

31.1. |
09:30 – 10:00 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

From music start-up to audio entertainment network – what does it mean for sports business?

From Netflix podcasts to BBC programmes, from radio to television stations, from YouTube stars to Bundesliga clubs through to advertisers – the entire media industry is tapping into the power of audio. When it was founded back in 2006, Spotify already knew what has only gradually became relevant for a great many decision-makers. Since this time, the audio pioneer has continued to expand and become a trendsetter. Spotify’s Managing Director EMEA Michael Krause will offer insights into the streaming service’s recipe for success and explain what the platform has in store for sport.

Michael Krause

Managing Director EMEA
Spotify
31.1. |
09:45 – 10:45 |
Room 10 |
|
Side-Event |
Access: Invitation

VSD meeting of working groups and regional managers

The professional association of German sports managers (VSD e. V.) will begin its twenty-second year by launching a new working group on “Digitalisation in Sport”. The working group’s spokesperson, Soufiane El-Bali, will give a keynote speech, and the working groups and VSD regional groups will also have the opportunity to present and agree the association’s activities in 2019. At the same time, the meeting will also kick off the new annual “VSD goes SPOBIS” format that aims to enable coordination between the working groups and regions during a face-to-face meeting. 

Operated by
10:00
31.1. |
10:00 – 12:00 |
Stage 12 |
|
Side-Event |
Access: Invitation

ADAC TOTAL 24h Race Nürburgring meets SPOBIS 2019

During the SPOBIS, we plan to host an exchange with the event sponsors on the evening of 30 January. This will take place in pleasant surrounds during the Get-Together at our exhibition stand. Should there be sufficient interest, a workshop will take place on the morning of 31 January to present the latest developments for the world’s biggest endurance race. We wish to create an opportunity for the various race stakeholders to get to know one another, exchange interests and potentially also identify activation synergies.

Operated by
31.1. |
10:00 – 11:30 |
Room 9 |
|
Side-Event |
Access: Cat. A / Cat. B

SPOAC Inside

Prof. Dr. Sascha L. Schmidt will provide exclusive insights into the Esport case study on FC Schalke 04​

The case study, which is also taught as part of the General Management Program in Sports Business (GMP) at the SPOAC, outlines the central challenges for the club in terms of its Esport commitment. Participants discuss the management decisions most critical to success in the typical SPOAC format. Strategic decision-making in dynamic markets will be discussed during the interactive discussion.

At the end of the session, Prof. Schmidt will answer participants’ questions. In short: he’ll give the SPOAC “inside scoop”.

See here for details of how to participate!

Alexander Jobst

Board Member for Marketing
FC Schalke 04
31.1. |
10:00 – 10:45 |
Main Stage |
|
Stage programme |
Access: Cat. A

A sporting classification of the Bundesliga

While the biggest stars in football play for FC Barcelona, Real Madrid or Paris Saint-Germain, the English Premier League has by far the most money and the most exciting tournament. But where does the Bundesliga stand in the fiercely contested international competition?

Fredi Bobic

Director of Sport
Eintracht Frankfurt

Michael Preetz

Managing Director for Sports, Communication & Media
Hertha BSC

Christian Heidel

Director of Sport
FC Schalke 04
31.1. |
10:00 – 11:30 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Start-up Competition

SPONSORs and HYPE Sports Innovation are excited to host the first Global Sports Innovation Competition at SPOBIS. The Shark Tank-style competition will showcase up-and-coming, cutting-edge technologies in the world of sports. Each startup will have 5 minutes to present their pitch and then participate in a Q&A session with our judges, a winner will be selected and rewarded a prize at the end of the competition.

Bernd Wahler

Chairman of the Board
HYPE Sports Innovation

Jürgen Dürr

Founder
Blackroll

Federico Winer

Head of Entertainment Industries EMEA
SAP

Jochen Röttgermann

Executive Board Member of Marketing & Sales
VfB Stuttgart

Amir Raveh

Founder & President
HYPE Sports Innovation
31.1. |
10:00 – 10:25 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Hyrox, social influencer – Esport? How Puma wants to reach young target groups beyond the classic channels

Puma has achieved a financial turnaround under the leadership of CEO Björn Gulden. And like many other players in the sports industry, the sports equipment company wishes to continue growing. Which channels and content does Puma use to reach young target groups?

Silja Hintz

Head of Sales DACH
Puma
31.1. |
10:00 – 14:00 |
Room 7 |
|
Side-Event |
Access: Invitation

Meeting of Working Group III of the European Association of Event Centres (EVVC)

The EVVC represents around 750 event and convention centres, arenas and special event locations in Europe. The original aim and concern of the EVVC is to facilitate an exchange of experiences between the individual centres, exchange knowledge and information, support members and lobby for the industry’s interests. The members of Working Group III will meet at the SPOBIS for one of its two to three annual working group meetings.

Operated by
31.1. |
10:00 – 15:00 |
Room 6 |
|
Side-Event |
Access: Invitation

Meeting of the Association of German Stadium Operators (VdS)

The forty-second meeting of the Association of German Stadium Operators (VdS) will also take place during the SPOBIS. The VdS sees itself as an alliance for the exchange of information and advice between stadium operators and also represents their interests. Founded in 2007, the VdS currently has a total of 46 members.

Operated by
31.1. |
10:00 – 15:00 |
Stage 4 |
|
Side-Event |
Access: Invitation

Elevator Pitch

Upon prior registration, rights holders, agencies, start-ups and service providers can present their innovative concepts and ideas directly to the industry’s marketing and sponsorship decision-makers during a pitch lasting a maximum of 10 minutes.

More information and participation here!

31.1. |
10:00 – 13:00 |
Room 8 |
|
Side-Event |
Access: Invitation

German Golf Association (DGV e. V.) – members roundtable

Discussion to assist DGV members in strategy development, in particular on member communication, association financing and golf development. The DGV board of directors will advise in direct dialogue with its members in order to develop sustainable content.

Operated by
31.1. |
10:25 – 10:45 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Community, content and creativity: Intersport’s new sponsorship reality

Internet addiction, the use of virtual reality and getting involved in Esport: Intersport recently changed its approach to sponsorship – and abandoned its previous approach as a media booker. The background to the reorientation.

David Tews

Head of Marketing Division
Intersport
31.1. |
10:45 – 11:05 |
Stage 2 |
|
Stage programme |
Access: Cat. A

After Darmstadt and Dresden: Will Craft also invest in the Bundesliga and other sports in the future?

“We want to be in the Bundesliga,” Craft Germany boss André Bachmann said in a SPONSORs interview back in April 2018. But the brand of the Swedish company New Wave does not only want to invest in professional football, but also in other team sports, too.

André Bachmann

Managing Director Craft
New Wave
31.1. |
10:45 – 11:30 |
Main Stage |
|
Stage programme |
Access: Cat. A

The state of German football – analysis and outlooks with Matthias Sammer

Matthias Sammer’s analyses as a TV expert for the Bundesliga broadcasts on Eurosport are the ultimate in German football. FC Bayern Munich’s former sports director is precise, clearly comprehensible and above all competent. A critical review of the state of German football.

Matthias Sammer

Eurosport expert
11:00
31.1. |
11:05 – 11:30 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Digital or nothing! The Siemens understanding of sponsorship

A 3D animation to visualize the volume in the Allianz Arena is just one of many data-based digital activations by Siemens as a sponsor of FC Bayern Munich. But what’s the idea behind these measures? The DAX company will explain its fundamental understanding of sponsorship at the SPOBIS.

Jens Haeussler

Teamlead Corporate Sponsoring
Siemens
31.1. |
11:30 – 11:55 |
Stage 2 |
|
Stage programme |
Access: Cat. A

1.5 years of Esport sponsorship: What Vodafone had to learn – and what rights holders can still improve

In 2017, Vodafone was one of the first “blue chip” brands to invest in the Esport advertising platform. After almost 1.5 years as the main sponsor of the Mousesports clan, it is time for an update.

Gregor Gründgens

Director Brand Marketing
Vodafone
31.1. |
11:55 – 12:20 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Hyundai in the top five European leagues: What the pan-European football sponsorship is all about

Andreas C. Hofmann

Vice President Marketing and Product
Hyundai Motor Europe
12:00
31.1. |
12:00 – 13:00 |
|
|
Side-Event |
Access: Invitation

Sports Maniac Community MeetUp

Digital meets analogue. This is the motto for the Sports Maniac community’s meetup at the SPOBIS. Whether you’re a community member or simply interested in digital trends and innovations in the sports business industry, the Sports Maniacs meetup is just the place to broaden your digital horizons, and to exchange and network with the community on the most important future topics in sport.

Operated by
31.1. |
12:00 – 14:00 |
Room 10 |
|
Side-Event |
Access: Invitation

ASS meets SPOBIS

Students and alumni of the German Sports University Cologne use the SPOBIS to exchange on the latest scientific findings. The two topics of “The role and potential of footballers in internationalisation” and “Internationalisation of the Bundesliga: The curse and blessing of acquiring international football fans” will be presented and discussed by graduates and employees of the German Sports University Cologne. The event is organised by alumni of the sports media and sport management programme (ASS).

Operated by
31.1. |
12:00 – 12:20 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Why BMW no longer relies exclusively on its own innovative power

BMW always strives to be the first automotive client of early-stage start-ups in order to acquire innovative solutions for its products. Because the billion-euros car manufacturer knows that it would be risky to rely exclusively on its own innovative power.

Bernhard Schambeck

Head of BMW Startup Garage
31.1. |
12:00 – 14:00 |
Room 9 |
|
Side-Event |
Access: Invitation

SPO-MAN get together

The non-profit association SPO-MAN currently brings together around 650 students, graduates and employees from the sports management programme at Ostfalia University of Applied Sciences. During the visit to the SPOBIS, the focus will be on current issues in addition to further training in the exchange between members.

Operated by
31.1. |
12:20 – 12:50 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

The Future of AI-Driven Marketing: An audio-visual journey through the day of a marketer in 2029

Iskender Dirik has established several start-ups, advised DAX companies and now manages one of the most relevant tech start-up accelerators: Microsoft Scale Up. Or to put it another way: Dirik has his finger on the pulse of digital development – and will share his vision for the future.

Iskender Dirik

CEO
Microsoft Scale Up
31.1. |
12:20 – 12:40 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Beyond football: A plea for sports partnerships away from the mainstream

Endurance sports, athletics, tennis: Generali is very active in sports sponsorship – but not in football. Decision-maker Stefan Göbel, who was once responsible for Gerolsteiner’s cycling sponsorship, is a man of conviction. A plea.

Stefan Göbel

Head of External Communications & Corporate Identity
Generali Deutschland
31.1. |
12:30 – 13:00 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

31.1. |
12:40 – 13:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Full throttle into a new era: How sponsorship in Formula E pays off

The Austrian technology and industrial commodities concern Voestalpine with annual turnover of €11.3 billion has advertised extensively in Formula E since 2018. With its commitment, the B2B company strives to further its e-mobility business – close to its major customers Audi, BMW and Porsche.

Peter Felsbach

Head of Group Communications
Voestalpine
31.1. |
12:50 – 13:10 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Business studies, start-up investments, stock trading: How I’m preparing for the career after my career

The former national goalkeeper René Adler is gradually entering the sports business industry and is among others involved in the goalkeeper gloves brand “T1tan”. The 33-year-old discusses his preliminary experiences as a businessman and his future plans and goals during a 1:1 chat.

René Adler

Goalkeeper
1. FSV Mainz 05
13:00
31.1. |
13:15 – 13:45 |
Main Stage |
|
Stage programme |
Access: Cat. A

First UEFA, now the DFB: Insights into Volkswagen’s new football sponsorship strategy

In 2017, Volkswagen caused a sensation with two million-euro sponsorship deals: in mid-July, the Wolfsburg-based group announced that it would replace Mercedes-Benz as the main sponsor for the DFB. This was followed by the announcement in early August of a four-year contract with UEFA. At the SPOBIS 2019, Jochen Sengpiehl (CMO, Volkswagen Passenger Cars) will share exclusive insights into the automotive group’s new football strategy for the first time.

Jochen Sengpiehl

Chief Marketing Officer
Volkswagen Pkw
31.1. |
13:30 – 15:30 |
Room 8 |
|
Side-Event |
Access: Invitation

Fit for work together!

The event kicks off a two-year project by streetfootballworld to promote social cohesion through football and facilitate access to the subject of career preparation. The project aims to establish a network of organisations in Germany that use football to prepare disadvantaged young people with and without flight experiences for a professional career, to establish an exchange of methods and knowledge on the subject, and to expand existing programmes or set up new ones. During the kick-off event at the SPOBIS, the cooperation partners will get to know one another, exchange information, and identify synergies and needs in order to define activities and milestones for the joint project.

Operated by
31.1. |
13:40 – 14:00 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Eyes wide open: The added value of eye tracking in pro sport

Nils Berger

CEO
Viewpointsystem
31.1. |
13:45 – 14:15 |
Main Stage |
|
Stage programme |
Access: Cat. A

UEFA Champions League, NFL – and what comes next? Facebook's strategy for live sports rights

Peter Hutton

Director Global Sports Partnerships & Programming
Facebook
14:00
31.1. |
14:25 – 14:55 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Without big data analytics, companies are blind and deaf, wandering out onto web like deer on a freeway

Dr. Patrick Petter is one of the world's leading mathematicians. The data scientist has the credo: "Analytics is the engine of change and data is its gasoline." For SPOBIS 2019, he developed an exclusive case together with Hannover 96 using "Predictive Analytics". A blueprint for all clubs?

Patrick Petter

Founder
Global Interlacing

Josip Grbavac

Head of Marketing
Hannover 96
31.1. |
14:30 – 16:00 |
Room 9 |
|
Side-Event |
Access: Cat. A / Cat. B

SPOAC Inside

Prof. Dr. Sascha L. Schmidt will provide exclusive insights into the Esport case study on FC Schalke 04​

The case study, which is also taught as part of the General Management Program in Sports Business (GMP) at the SPOAC, outlines the central challenges for the club in terms of its Esport commitment. Participants discuss the management decisions most critical to success in the typical SPOAC format. Strategic decision-making in dynamic markets will be discussed during the interactive discussion.

At the end of the session, Prof. Schmidt will answer participants’ questions. In short: he’ll give the SPOAC “inside scoop”.

See here for details of how to participate!

 

Alexander Jobst

Board Member for Marketing
FC Schalke 04
31.1. |
14:30 – 15:30 |
Room 10 |
|
Side-Event |
Access: Invitation

KIM ALUMNI meets: hosted by the network for the future of sports management

As part of the internal KIM ALUMNI event, all members of our career incubator as well as selected guests and friends of our network will meet at the SPOBIS 2019. We will discuss the future direction of the largest German-speaking network of young sports managers and forge further plans for our 1,000 members during a small workshop. 

Operated by
31.1. |
14:55 – 15:15 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

My roadmap for IAAF's winning digital transformation strategy

An Dang Duy has been CIO of the International Association of Athletics Federations (IAAF) since 2017. He is tasked with the technical restructuring of the association and with leading it into the digital future. What is the former Global CIO of Kantar Media planning?

An Dang Duy

Chief Information Officer
IAAF
15:00
31.1. |
15:15 – 15:35 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Democratising AI: Artificial intelligence changes everything – even sport

No sports business decision-maker can avoid the hot topic of “AI”. But how much do you really know about it? We’re offering the chance to learn from an absolute expert. A 20-minute exploration of the possibilities of artificial intelligence.

Ralph Kink

Director Technology and Solution Development, Commercial Partners
Microsoft Deutschland
31.1. |
15:45 – 16:15 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

31.1. |
15:45 – 16:30 |
Main Stage |
|
Stage programme |
Access: Cat. A

The Bundesliga, FC Bayern and me

Following his recent contract extension, it has now been confirmed that Karl-Heinz Rummenigge will lead the fortunes of FC Bayern Munich until at least the end of 2021 – and thus for around 20 years in total. But how exactly does Rummenigge run Germany’s largest club with the highest revenue? How does he make decisions? One of the country’s leading sports decision-makers shares insights in an interview at the SPOBIS.

Karl-Heinz Rummenigge

Chairman
FC Bayern München
16:00
31.1. |
16:00 – 19:00 |
|
|
Side-Event |
Access: Cat. A

Get-together

Two full days of content – you might just need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major gathering of the sports business scene!

There will be plenty of time and opportunity to exchange with all of the other conference participants and to make new contacts over some tasty snacks, beer, wine and cocktails.

Get-togethers will be held on both SPOBIS evenings and are an absolute must for all those active in the sports business industry!