SPOBIS

 

30/31 January 2018

 

Programme Planner

Programme Planner

 

Format: 21.03.2019
09:00
30.1. |
09:00 – 09:30 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

30.1. |
09:30 – 10:30 |
Room 10 |
|
Masterclass |
Access: Cat. A

Greenkeeping digital

Maintaining golf courses and football pitches is costly and work-intensive. Greenkeeper ensures the consistent playability and quality of pitches. It is now time for greenkeeping to receive digital support.

With its app, Trevisto AG shows an entirely new approach for the data-supported greenkeeping of the future. The quality, sustainability and costs involved in green care are optimised with image data analyses of the grass.

Operated by

Jens Horstmann

Board Member
Trevisto

Jonas Haag

Consultant
Trevisto
30.1. |
09:30 – 10:30 |
Room 9 |
|
Masterclass |
Access: Cat. A

Football, betting, media: New quality in sports sponsoring

Sports betting operators have become firmly established in the football sector - as partners for associations and clubs, key media advertising partners and as a major part of football entertainment for fans.

They increasingly explore innovative paths in terms of sponsorships. From partnerships in the field of CSR to digital activation campaigns. The masterclass offers an overview of the newest trends, developments and innovations in this sector, taking bwin and its sponsoring strategy vis-à-vis German football as an example.

Operated by

Stephan Heilmann

Head of DACH
Bwin

Philipp Radel

CEO
WWP

Denni Strich

Managing Director
DFB

Frank Sahler

Head of Marketing, Sales, Events and Merchandising
1. FC Köln

Werner Wittmann

Head of Digital Media
Kicker

Thomas Deissenberger

Managing Director
Sky Media
30.1. |
09:30 – 10:30 |
Room 10 |
|
Masterclass |
Access: Cat. A

How fan insights bring Rights Holders and Sponsors closer together

Data about fans, their interests, and their behavior are becoming increasingly important for both, brands and rights holders, especially when building commercial strategies. But which insights are key to driving value for both parties? Nielsen Sports will share insights, together with high-value speakers from the sports and Esports business. 

Do you know your fans? Surprising facts about fans from sports, music and esports 
Dr. Fabian Hedderich, Managing Director Consulting, Nielsen Sports

Data as a strategic toolkit – Dreamhack’s next steps within the esports & gaming industry
Tomas Lyckedal, Chief Strategy Officer, DreamHack AB

It all starts with the fans: making the fan central to the sport at Formula 1
Gregory Morris, Senior Brand Research Manager, Formula 1

Moderator: Annika Zimmermann

Panel discussion

Operated by

Fabian Hedderich

Managing Director Consulting
Nielsen Sports

Tomas Lyckedal

Chief Strategy Officer
DreamHack

Gregory Morris

Senior Brand Research Manager
Formula 1

Annika Zimmermann

Moderator
30.1. |
09:30 – 10:30 |
Room 6 |
|
Masterclass |
Access: Cat. A

Efficient Digitalization: The EVENTIM Sports Product Suite

Sports Promoters are looking for holistic solutions and an efficient process design. The EVENTIM Sports Product Suite connects all relevant data sources in the club and provides a modern user experience via Single-Sign-On (SSO) and consistent online shops. The ticketing, merchandising, SSO, CRM and ERP modules can be provided preconfigured and fully integrated. An automated campaign management tool with a target group-specific approach can be implemented to generate more revenue. 

Operated by

Julian de Grahl

Managing Director
CTS EVENTIM Sports

Jens Brämer

Head of Operations
CTS EVENTIM Sports
30.1. |
09:30 – 09:55 |
Stage 11 |
|
Stage programme |
Access: Cat. A

KSC’s future is in the Wildparkstadion: A closer look at Karlsruhe’s new stadium

Since October 2018, it has been official: Karlsruhe will get a new football stadium. KSC’s former home grounds will be demolished and rebuilt during the ongoing season. Learn more about the costs, schedule and special features of the new Wildparkstadion.

Fabian Herrmann

Managing Director
KSC Betriebsgesellschaft Stadion
30.1. |
09:30 – 10:00 |
Stage 3 |
|
Stage programme |
Access: Cat. A

DOSB meets Esport: Moving away from prejudices towards a constructive dialogue

At the end of October, the German Olympic Sports Confederation (DOSB) refused to recognise Esport as a sport. The Esport and gaming scene cannot understand this decision. Other unresolved issues also exist between the two parties. The SPOBIS 2019 is not for talking about each other, but rather for exchanging ideas at eye level – Jan Pommer and Veronika Rücker are predestined for this task.

Veronika Rücker

Chairman
DOSB

Jan Pommer

Member of the Board
WESA
30.1. |
09:30 – 10:30 |
Room 7 |
|
Masterclass |
Access: Cat. A

Game over? A proven way to prevent the shutdown: The European Championships

Many experts wonder if Federations, Organizers and Broadcasters can still transform, or is it already too late? In this masterclass, Eurovision Sport & Eurovision Services Leaders will show how their proven formula can bring all players back into the game. With the success of the European Championships 2018 in Glasgow and Berlin as a case study, they will demonstrate how their new model of teamwork and collaboration transforms the state of play and creates a win-win for all.

Operated by

Stefan Kuerten

Executive Director
Eurovision Sport

Marco Tinnirello

Chief Executive Officer
Eurovision Services S.A.
30.1. |
09:35 – 10:00 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Transform while Perform: How Porsche is shaping its digital future

With its subsidiary Porsche Digital, the Stuttgart-based carmaker has been at the very pulse of the start-up scene since 2016. The aim is to make Porsche the leading provider of digital mobility solutions in the premium automotive segment. At the SPOBIS 2019, CEO Thilo Koslowski will explain how Porsche Digital identifies and evaluates new trends and thus secures access to relevant technology.

Thilo Koslowski

CEO
Porsche Digital
30.1. |
09:55 – 10:20 |
Stage 11 |
|
Stage programme |
Access: Cat. A

The sports club is building its future: SC Freiburg’s new stadium

The Schwarzwaldstadion is the smallest stadium in the Bundesliga and does not have any box seats. SC Freiburg makes up for these competitive disadvantages with a great deal of creativity – among others, in the field of hospitality. The club’s managing director, Oliver Leki, explains how the SC intends to recreate this atmosphere in its new stadium.

Oliver Leki

Board Member
SC Freiburg
10:00
30.1. |
10:00 – 11:30 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Startup Competition

Curtain up for innovative business models: in cooperation with 1. FC Köln, which recently launched the first accelerator in the football Bundesliga, we are bringing up-and-coming start-ups to the SPOBIS stage. Young entrepreneurs from a total of ten start-ups will introduce their ideas and tools.

However, each will only have just a few minutes to do so – and at the same time to present and explain these to experienced sports business experts. Which start-ups will withstand the practical test?

Philipp Radel

CEO
WWP

Peter Lauterbach

CEO
Sporttotal

Andreas Heyden

Managing Director
DFL Digital Sports

Thomas Riedel

Managing Director
Riedel Communications

Lorenz Beringer

Founder and Managing Director
Lobeco

Thomas Krohne

Owner
KW25 Beteiligungs GmbH

Philipp Liesenfeld

Corporate Development & Internationalisation
1. FC Köln
30.1. |
10:00 – 10:20 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Vision: “Most popular sports league in the world.” How the DFL positions the Bundesliga brand

The DFL has an ambitious vision for the Bundesliga: to become the most popular sports league in the world. Insights into the Bundesliga’s brand strategy and current measures.

Christian Pfennig

Director of Corporate and Brand Communications & Member of the Executive Board
DFL
30.1. |
10:00 – 10:20 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Employer branding, marketing, technology: How SAP uses the Esport platform

Lars Lamadé

Head of Global Sponsorships Europe & Asia
SAP
30.1. |
10:15 – 10:40 |
Expo Area |
|
Open Presentation |
Access: Cat. A / Cat. B

STANCE Brand Overview

Operated by

Tobias Naumann

Managing Director
Block Voice
30.1. |
10:20 – 10:40 |
Stage 2 |
|
Stage programme |
Access: Cat. A

„It’s not football. It’s La Liga.” Our new brand positioning for global success

Spain’s La Liga wants to end the global supremacy of the English Premier League. “Our mission is to increase the passion for football worldwide,” says La Liga boss, Javier Tebas. Which brand strategy should be used to achieve this?

Enrique Moreno

Global Brand Director
La Liga
30.1. |
10:20 – 10:35 |
Stage 11 |
|
Stage programme |
Access: Cat. A

Between mobile ticketing and virtual reality: The expectations of Generations Y and Z of the sports venues of the future

When generations Y and Z attend sports events in stadiums and arenas, they want to do more than merely follow the sporting action. They are independent, tech-savvy and challenge the traditional approaches.

Maurice Sonneveld

Head of Digital Media
Hertha BSC
30.1. |
10:20 – 10:40 |
Stage 3 |
|
Stage programme |
Access: Cat. A

What Esport can give us – and where the limits to classic sport lie

Christine Schröder-Schönberg

Head of Global Sponsorships
Deutsche Post DHL Group
30.1. |
10:35 – 11:05 |
Stage 11 |
|
Stage programme |
Access: Cat. A

Invest or wait: How sports venue operators are adjusting to generations Y and Z

If stadiums and arenas want to appeal to future generations, they must also adapt and reinvent themselves in various areas. Digitalisation will play an essential role here.

Daniel Hopp

Managing Director
SAP-Arena Mannheim

Patrik Meyer

Managing Director
Stadion Frankfurt Management GmbH

Maurice Sonneveld

Head of Digital Media
Hertha BSC
30.1. |
10:40 – 11:00 |
Stage 3 |
|
Stage programme |
Access: Cat. A

eFootball vs. eSport?! Insights into FIFA’s strategy

For Christian Volk and the FIFA, Esport is anything but a trend. But what value does virtual sport have for the world football association’s digital strategy?

Christian Volk

Head of Digital Marketing
FIFA
30.1. |
10:40 – 11:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

How the Barça Innovation Hub will make the Club a worldwide leader in the realm of technology

In 2017, FC Barcelona opened the Barça Innovation Hub and it has been the Catalan centre for technology and innovation ever since. What goals is the top Spanish club pursuing with its hub – and how does its business model look?

Albert Mundet

Head of Barça Innovation Hub
11:00
30.1. |
11:00 – 11:30 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Focus on “FIFA” eSport: Potential and challenges

FC Schalke 04 and VfL Wolfsburg are Esport pioneers among the Bundesliga football clubs. But how do the clubs’ investments pay off? And how do the individual players in the EA Sports “FIFA” ecosystem interact with one another?

Felix Welling

Senior Director – Corporate Development
VfL Wolfsburg

Tim Latka

FIFA e-athlete
FC Schalke 04 Esports

Christian Volk

Head of Digital Marketing
FIFA

Ben Wyer-Roberts

Director of Program Management FIFA Competitive Gaming
EA
30.1. |
11:00 – 11:25 |
Expo Area |
|
Open Presentation |
Access: Cat. A / Cat. B

Professionalisation in sport: Growth, international markets and intelligent club management taking the example of SSC Palmberg Schwerin

Operated by

Andreas Burkard

Managing Director | Chairman
SSC Palmberg Schwerin | Deutsche Volleyball-Jugend
30.1. |
11:00 – 12:00 |
Room 7 |
|
Masterclass |
Access: Cat. A

Strategic partnerships in multi-sport streaming

Launched in 2017 as a streaming platform for amateur football, we have since developed into a multi-sport platform. More than 5,000 LIVE games - i.e. football, volleyball, etc. - have already been broadcasted in the short history. A worldwide unique value.

The experts agree: Streaming is the future.

In this masterclass we would like to show you the enormous potential of the huge content pool and data mining as well as some practical examples of how we activate this content together with our partners and interact successfully with the Generation Z.

.

Operated by

Gerrit Heidemann

Director
Sporttotal

Uwe Müller

Head of Sponsoring & Partner Relations
Sporttotal

Rainer Koch

Vice President
DFB

Michael Evers

President
Volleyball-Bundesliga

Myrthe Schoot

Rote Raben Vilsbiburg (VBL)

Marie Schölzel

Schweriner SC (VBL)

Christoph Metzelder

Chairman
TuS Haltern am See 1882 e.V.

Annette Feyh

Head of Brand Experience & Sports Marketing
Hyundai Motor Deutschland
30.1. |
11:00 – 12:00 |
Room 9 |
|
Masterclass |
Access: Cat. A

Work that earns attention

The battle for audience attention has never been greater. And brands winning their share of it are playing by a different set of rules. Join us for a masterclass that reveals the approach leading brands are taking to earn the attention of audiences – in a hyper-competitive world.

Operated by

Josh Green

Creative Director
Octagon

Henry Nash

Head of Strategy
Octagon

Yoo-Jin Shin

VP / Head of Client Service
Octagon
30.1. |
11:00 – 12:00 |
Room 8 |
|
Masterclass |
Access: Cat. A

#climbtotokyo – Sport Climbing Is Going Olympic!

Sport Cimbing will be part of the Olympic program at the Games in Tokyo 2020 for the first time.

With the newly created marketing platform „FLASH IT!“ the German Alpine Club (DAV) offers great potential for sponsors and partners to become a first player in a young and dynamic sport.

The DAV is one of the top five member associations of the German Olympic Sports Confederation (DOSB).In total about 1,3 million members are organized in 356 local clubs. Among other things the DAV hosts national and international climbing competitions and nominates the national climbing team. 

Moderation:
Andrea Händel, Deutscher Alpenverein, Communications and Marketing Director

Operated by

Katja Vogel

Marketing
Deutscher Alpenverein

Jens Leonhäuser

Managing Owner
Steilpass

Thomas Hodel

Brandmanagement
Edelrid

Andrea Händel

Communications and Marketing Director
Deutscher Alpenverein

Markus Röß

Head of Marketing Division
DAV
30.1. |
11:00 – 12:00 |
Room 10 |
|
Masterclass |
Access: Cat. A

Olympic success story on the Road to Tokyo 2020: digital, innovative, multi-platform approach.

With PyeongChang 2018 Eurosport celebrated its debut as „Home of the Olympics“ in Europe and set new standards in covering Olympic Games thanks to technical innovation, a digital first approach and pure emotion. Thanks to the media partnership with Team Germany, Eurosport put especially the athletes of Team Germany into the spotlight. The close cooperation with DOSB/DMS offers added value for partners, supporters and ad clients of the German sport market.

Operated by

Werner Starz

Director Product Development
Eurosport

Sven Hannawald

Eurosport expert

Claudia Wagner

Managing Director
DSM

Anna Kraft

Moderator

Christian Ehrhoff

Former professional ice hockey player

Annika Bäcker

Chief Marketing Officer
Zürich Gruppe Deutschland
30.1. |
11:00 – 11:40 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Between management and the training pitch: The role of the modern sports director of the future

Are the sports directors the most important doers at a professional club? After all, they’re the ones responsible for millions in spending (among others, for transfers) and thus pave the way for sporting success – as well as successful future marketing. However, clubs position their sports directors very differently. A discussion on structure.

Olaf Rebbe

Former Sporting Director
Huddersfield Town

Erik Stoffelshaus

Former Sporting Director
Lokomotive Moskau

Sebastian Kehl

Head of the Licensed Players Division
Borussia Dortmund
30.1. |
11:00 – 12:00 |
Room 6 |
|
Masterclass |
Access: Cat. A

Internationalization and fan engagement driven by AI and OTT Video Distribution

Most recent technologies create visibility for clubs and enable them to consistently service international markets. Thereby, potential to realize increases in brand value and revenue arises for clubs of Bundesliga and Zweite Liga. We show what Artificial Intelligence (AI) and Over-the-Top (OTT) video distribution is capable of and we demonstrate what the clubs could get out of it. Schalke 04, VfL Wolfsburg and FC St Pauli share insights into their experience and explain strategies for their future.    

Operated by

Sven Froberg

Leiter Medien
VfL Wolfsburg

Ashkan Maleki

Senior Director Digital & Content
FC Schalke 04

Martin Drust

Leiter Marketing
FC St. Pauli

Tobias Fröhlich

Managing Partner | Founder
TeraVolt
30.1. |
11:05 – 11:35 |
Stage 11 |
|
Stage programme |
Access: Cat. A

From Apple Pay to NFC ticketing: How FC Bayern and its partner HypoVereinsbank are introducing innovative systems

Benjamin Hoeneß

Director Corporate Partnership
FC Bayern München

Dirk Huefnagels

Head of Business Marketing
HypoVereinsbank
30.1. |
11:30 – 11:50 |
Stage 3 |
|
Stage programme |
Access: Cat. A

What sponsors and media platforms should know about the new League of Legends European Championship

It is a novelty in the European world of eSport: the publisher Riot Games agreed its first “League of Legends” franchise in November 2018 – and collected a total of €90 million in fees from the ten participating teams. Exclusive insights into the marketing concept.

Alban Dechelotte

Head of Sponsorship & Business Development EU Esports
Riot Games
30.1. |
11:40 – 12:10 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Tradition vs. innovation? Two VCs in a critical dialogue on pro football

Wilken Engelbracht is a venture capitalist (VC) and former board member of VfL Bochum. In dialogue with Sven Schmidt, who is one of the brightest and most constructively critical thinkers on the VC scene, the pair develop innovative ideas for the Bundesliga – and at the same time put salt in the wound.

Wilken Engelbracht

Venture Partner
Tengelmann Ventures

Sven Schmidt

Managing Director
ICS Internet Consumer Services
30.1. |
11:45 – 12:10 |
Expo Area |
|
Open Presentation |
Access: Cat. A / Cat. B

The evolution from traditional club to modern football enterprise

Operated by

Rolf Rombach

CEO
Ballsportfabrik
30.1. |
11:50 – 12:10 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Million-euro investment a shot in the dark?! The business plan behind FC Schalke 04’s franchise licence for the “League of Legends”

FC Schalke 04 has invested €8 million in a “League of Legends” franchise licence – and thus made an unprecedented statement as a football club active in Esport. The question of all questions: how will the club’s investment pay off?

Alexander Jobst

Board Member for Marketing
FC Schalke 04
30.1. |
11:55 – 12:15 |
Stage 11 |
|
Stage programme |
Access: Cat. A

First win the bid, then begin with the work: The processes and investments keeping Germany football busy until the UEFA EURO 2024

In 2024, the European Football Championship will take place in Germany for the second time since 1988. DFB manager Markus Stenger outlines UEFA’s specific criteria for European Championship venues and discusses upcoming contracts and award processes as well as the necessary investments.

Markus Stenger

Head of EURO 2024 Bid
DFB
12:00
30.1. |
12:10 – 12:40 |
Stage 2 |
|
Stage programme |
Access: Cat. A

The Silicon Valley of football: The plans of Philips and the DFB Academy

As part of a brand new cooperation, Philips will equip the German Football Association (DFB) and its planned academy with innovative medical technology for the fields of health and medicine. At the SPOBIS, the two partners will share exclusive details of the cooperation for the first time.

Thomas Schönen

Head of Marketing
Philips DACH

Tobias Haupt

Head of DFB-Akademie
30.1. |
12:10 – 12:40 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Where is the Esports and Gaming business heading?

Publishers, players, clans, tournament organisers, media, sponsors – the Esport ecosystem is increasingly taking shape. However, almost all clans can only survive with funding from investors. How can they improve their position in the ecosystem in the future?

Alexander Müller

Managing Director
SK Gaming

Tim Reichert

Chief Gaming Officer
FC Schalke 04
30.1. |
12:15 – 12:45 |
Stage 11 |
|
Stage programme |
Access: Cat. A

EURO 2024 as an opportunity for modernisation: How German stadiums should use the major event to their advantage

Around 5.5 years before the UEFA EURO 2024, countless questions must still be answered: what exactly needs to be renovated at which European Championship venues – and where should the focus lie? Which stadiums require the most investments? What budget is available overall and where will the money come from?

Christian Hockenjos

Director - Organisation | Chairman
Prokurist Borussia Dortmund | Vereinigung deutscher Stadionbetreiber (VDS)

Ulrich Wolter

Director Operation
RB Leipzig

Annette Röttgen

General Manager
Merkur Spiel-Arena
30.1. |
12:30 – 13:00 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

30.1. |
12:30 – 13:30 |
Room 8 |
|
Masterclass |
Access: Cat. A

Next Level Digital Marketing

1. “The digital evaluation of sponsorship deals” - Blinkfire Analytics and LOBECO GmbH

 

Operated by

Lorenz Beringer

Founder and Managing Director
Lobeco

Max Eber-Ischinger

Senior Consultant
Lobeco

Juan Luis Hortelano

COO & Co-Founder
Blinkfire Analytics
30.1. |
12:30 – 13:30 |
Room 7 |
|
Masterclass |
Access: Cat. A

Fact-based Monitoring© in the international Sports-Eco-System

The Sports-Eco-System is a comprehensive model, especially when looking at it in an international context in the global sports business. SLC Management and TÜV Rheinland are going into details with best practices that enable stakeholders in the sports business to work with data-driven insights for sustainable service and infrastructure optimization: this is how to conquer challenges and changes in a dynamic environment proactively.

Operated by

Alfons Madeja

Managing Director
SLC Management

Maximilian Madeja

Managing Director
SLC Management

Olaf Seiche

Head of Business Unit Service Sector
TÜV Rheinland

Rainer Koch

Vice President
DFB

Sven Beckedahl

Editor-in-Chief
Sport Bild

Christian Pfennig

Director of Corporate and Brand Communications & Member of the Executive Board
DFL

Rolf-Jürgen Merz

Managing Partner
RoM Management

Ulrich Wolter

Direkcor Operations
RB Leipzig

Christoph Metzelder

Chairman
TuS Haltern am See 1882 e.V.
30.1. |
12:30 – 13:30 |
Room 10 |
|
Masterclass |
Access: Cat. A

City of sports with perspective - Düsseldorf before EURO 2024 and with the initiative Rhein-Ruhr City 2032

In addition to the 2019 sports highlights, the next major events to be staged in the city of sports Düsseldorf are also scheduled: the state capital has been nominated as host city for the EURO 2024 with the third-best national bid behind Munich and Berlin. But as "The Best in the West" it is not only heading towards the European Championship. The initiative "Rhein Ruhr City 2032", which describes a comprehensive concept for the organisation of sustainable Olympic Games, is also supported by the city of sports Düsseldorf. Learn more about the strategy, sponsors and success factors of major international sporting events in this Masterclass.

Keynote "The sports city with a future"
Stefan Ludwig

Discussion round on “The sports city with a future”
Burkhard Hintzsche
Peter Frymuth
Selin Oruz
Martin Ammermann

Talk “The Gauselmann Group’s commitment in the sports city of Düsseldorf”
Manfred Stoffers
Michael Brill

 

Operated by

Stefan Ludwig

Head of Sport (Business Group)
Deloitte Düsseldorf

Burkhard Hintzsche

City Director and Head of the Sports Department
Landeshauptstadt Düsseldorf

Peter Frymuth

Vice President
DFB

Selin Oruz

Olympia-Bronzemedaillengewinnerin Hockey

Martin Ammermann

Executive Director Sports
D.LIVE/Sportstadt Düsseldorf

Manfred Stoffers

Chairman, Politics and Communication
Gauselmann Gruppe

Michael Brill

Managing Director
D.LIVE
30.1. |
12:30 – 13:30 |
Room 9 |
|
Masterclass |
Access: Cat. A

NFL & eSports – from Niche to Mainstream

ProSiebenSat.1 Sports has brought American Football from Niche to Mainstream. Following the example of NFL, eSports will be our next success story! Fans, Teams, Events, Media Rights and Sponsors - What are parallels and challenges? We give insights into the eSports market and our strategy.

Operated by

Stefan Zant

Managing Director
ProSiebenSat.1
30.1. |
12:30 – 12:55 |
Expo Area |
|
Open Presentation |
Access: Cat. A / Cat. B

Temporary Structures for Stadia and Arenas

Operated by

Bernd Helmstadt

Director Sales Events
Nüssli
30.1. |
12:40 – 13:10 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Building on the Overwatch League Inaugural Season – What Lies Ahead for the Overwatch League’s 2019 Season

Brandon Snow is the Chief Revenue Officer for Activision Blizzard’s Esport leagues, which include the franchise series “Overwatch League” and the “Call of Duty World League”. Other games by the US American publisher are very well known: “Hearthstone”, “Heroes of the Storm” and “StarCraft II”. Brandon has travelled to the SPOBIS from New York and brings more than ten years of experience in the NBA in addition to his extensive Esport expertise with him. He first began working for the North American basketball league back in 2006, among others as Senior Vice President (SVP) for the marketing team and, prior to this, SVP – Global Marketing Partnerships, NBA China.

Brandon Snow

Chief Revenue Officer
Activision Blizzard Esports Leagues
13:00
30.1. |
13:05 – 13:25 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Media production and broadcasting in the future: Successfully implementing innovations

Corner flag cameras, flycams and virtual advertising: where does media production stand in sport, and what potential and technical upgrades can realistically be implemented in the future?

Alexander Günther

Managing Director
Sportcast
30.1. |
13:15 – 13:45 |
Stage 2 |
|
Stage programme |
Access: Cat. A

How must the second Bundesliga position itself for future success?

The second Bundesliga is currently facing a mountain of questions: what USP is the league pursuing as a brand? What is its position within the DFL structure? And how will it set itself apart from the Bundesliga? Now is the time for trailblazing ideas.

Ilja Kaenzig

Member of the Board of Directors
VfL Bochum

Rüdiger Fritsch

President
SV Darmstadt 98

Karsten Petry

Managing Director
Octagon Germany

Olaf Schröder

Chairman
Constantin Medien
30.1. |
13:25 – 13:50 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Innovative technologies in football: Practical examples from TSG 1899 Hoffenheim

TSG Hoffenheim is considered one of the most progressive Bundesliga clubs in terms of the contemporary use of innovations in all business areas – especially in sports. An overview of the club’s technology setup and underlying investments.

Peter Görlich

Managing Director
TSG Hoffenheim
30.1. |
13:45 – 14:10 |
Expo Area |
|
Open Presentation |
Access: Cat. A / Cat. B

More than 2,000 sponsor deals, over 700 contacts, 1 database – how SPONSORs Data can help you find sponsors

Operated by

Stephan Westermann

Business Cooperations
SPONSORs

Steffen Dombert

IT & Digital
SPONSORs
30.1. |
13:45 – 14:10 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Lessons learned from LA: How Bundesliga clubs should develop their local market

At Adidas, Niels Rossow was responsible for the brand and business strategy in New York and Los Angeles – two of just six “key cities” that the supplier has defined as relevant to its business success. Which lessons can be transferred to the challenges that Bundesliga clubs face?

Niels Rossow

Member of the Board of Directors
1. FC Nürnberg
30.1. |
13:50 – 14:10 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

A new take on sport tracking: AI and algorithms as the basis for enhanced data collection

The start-up Track 160 wants to change the market with a tracking system – not least because it works without technology in or on the ball or athletes and enables 3D position detection. Insights into the state of developments and the challenges.

Miky Tamir

CEO
Track 160
14:00
30.1. |
14:00 – 15:00 |
Room 6 |
|
Masterclass |
Access: Cat. A

The future of sports flooring

From concert to Basketball game in seconds. Sports floors made from glass are enabling venue operation to cope in an increasingly fast paced environment. Christof Babinsky talks about the future of sports floors, and the possibilities of advertising and audience engagement on digital, interactive video floors and offers new revenue sources as well as increasing appeal to indoor sports.

Operated by

Christof Babinsky

Managing Director
ASB GlassFloor
30.1. |
14:00 – 15:00 |
Room 9 |
|
Masterclass |
Access: Cat. A

Fan engagement & AI, how to make fans' hearts beat faster

To make fans' hearts beat faster means, first of all, to look into it. Because only those who understand their target groups can offer you experiences that make a difference.

Learn how a club recognizes this on fundamentals of data, trends and moods, automated and purposefully monetized.

What part Artificial Intelligence plays and what this means for your business can be found here.

Operated by

Nishant Pithia

Senior Partner Solutions Consultant
Adobe

Klaus Eberle

Senior Business Development Manager
Microsoft

Eva Bruchez

Solution Consultant
Adobe
30.1. |
14:00 – 14:30 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Is modernisation long overdue?! What does German sport need to do to not lose touch?

Critics agree: German sport must be modernised to manage the leap into the digital age. There are many hurdles – from the personnel structures within associations to the future-oriented use of funding.

Mark Schober

Chairman
DHB

Thomas Krohne

Owner
KW25 Beteiligungs GmbH

Veronika Rücker

Chairman
DOSB

Rainer Koch

Vice President
DFB
30.1. |
14:00 – 15:00 |
Room 10 |
|
Masterclass |
Access: Cat. A

State of the Industry - a review and outlook for Esports

The world of esports is changing rapidly. What are the latest developments and trends? What are the chances and challenges for brands and rights holders that want to get involved in esports? We take a look back at 2018 and give an outlook on the upcoming developments. 

Operated by

Robert Müller von Vultejus

Managing Director
Lagardère Sports Germany

André Fläckel

Director Esports
Lagardère Sports Germany
30.1. |
14:05 – 15:00 |
Room 7 |
|
Masterclass |
Access: Cat. A

Bundesliga Sportschau: Linear TV and online usage – complete opposites or the perfect complement?

The Bundesliga Sportschau remains a highlight among the sports shows. Even 15 years after the rights to the Bundesliga were regained, it is still hugely popular. Indeed, in a viewer survey, respondents spoke of a “Saturday ritual” and the Sportschau received decidedly positive reviews. But where does the Sportschau stand in such a changing scene? And what value does the Sportschau have for football, clubs, sponsors and fans?

Operated by

Axel Balkausky

Sports Coordinator
ARD

Steffen Simon

Head of Sport
WDR

Michael Lina

Head of Sports Marketing
AS&S

Jessy Wellmer

Moderator
ARD
30.1. |
14:10 – 14:30 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Added value for all stakeholders: How sensor technology is used in ski jumping

Matchbox-sized sensors attached to the skis are now being used to collect data during ski jumping. Not only do these help the athletes and coaches. They also make the sport safer and provide TV viewers with even more information. The FIS will explain the use of the technology and outline further potential.

Walter Hofer

Head of Ski Jumping 
FIS
30.1. |
14:10 – 14:35 |
Stage 2 |
|
Stage programme |
Access: Cat. A

What comes after KKR? Hertha BSC’s new financing strategy

With a loan of €40 million, Hertha BSC has bought back all of the shares that the investor KKR held in the club since 2014. Now the Bundesliga club wants to resell the shares – for even more money. How do they intend to do this?

Ingo Schiller

Managing Director
Hertha BSC
30.1. |
14:30 – 14:55 |
Expo Area |
|
Open Presentation |
Access: Cat. A / Cat. B

The fan experience in stadiums and arenas

Operated by

Jürgen Dauk

Director Sports & Entertainment EMEA
Oracle
30.1. |
14:30 – 15:00 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Virtual reality you can touch: Contemporary digital communication in sport

More and more rights holders are attempting to create interesting content with virtual reality as added value for fans and sponsors. What lessons can be learned from the preliminary experiences? And where are there promising business models in this field?

Jennifer Kettemann

Managing Director
Rhein-Neckar Löwen

Andreas Heyden

Managing Director
DFL Digital Sports

Stephan Heininger

Head of Virtual Reality
Deutsche Telekom
30.1. |
14:30 – 14:55 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Those demanding medals must also provide support: The importance of value-oriented partnerships for sports aid

In 2017, Deutsche Sporthilfe received funding totalling €15 million for German sport. However, this is not enough to provide all of the athletes that it sponsors with an average of €1,000 per month. Sponsors also stand to gain a great deal with an investment.

Michael Ilgner

Chairman
Deutsche Sporthilfe

Joachim Müller

Chairman
Allianz Deutschland
30.1. |
14:35 – 15:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

From Barcelona via Bertelsmann to the Bundesliga: How Fernando Carro intends to lead Bayer 04 Leverkusen through European football

Fernando Carro de Prada has been the new strongman at Bayer 04 Leverkusen since May 2018. Prior to this, he was CEO of Bertelsmann’s IT service provider Arvato from 2015. What lessons from the corporate world does the Spaniard now bring to the club?

Fernando Carro de Prada

Managing Director
Bayer 04 Leverkusen
30.1. |
14:55 – 15:25 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Rhine-Ruhr Olympic City 2032: A critical venue assessment

Thomas Geisel

Mayor
Landeshauptstadt Düsseldorf

Walter Schneeloch

President
Landessportbund Nordrhein-Westfalen

Moritz Fürste

Managing Partner
Upsolut Sports
15:00
30.1. |
15:00 – 15:25 |
Stage 11 |
|
Stage programme |
Access: Cat. A

Global Commercial Trends in Sports and the impact for European Sports Business

Which are the trends in sports business that will shape the future of the sports & entertainment industry? How will they affect rights holders, brands and fans around the globe and in Europe? Glenn Lovett, Global Managing Director, Nielsen Sports will delve into the key insights and data.

Glenn Lovett

Global Managing Director
Nielsen Sports
30.1. |
15:00 – 15:30 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Social spotlight on pro football: Our best-case clubs and brands in 2018

Did the year absolutely fly by for you, too – again?! We’ll make sure you don’t miss anything major – especially in the extremely fast-paced social cosmos. We’ve invited two digital experts David Görges and Lorenz Beringer to present their best social cases for 2018.

David Görges

Managing Director
Beyer Görges

Lorenz Beringer

Founder and Managing Director
Lobeco
30.1. |
15:00 – 15:20 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Process review: How audio technology solved the VAR issue

Don’t worry, this isn’t going to involve a deep dive into the depths of technology. Rather, the focus will be on the process needed to introduce “Video Assistant Referee” technology – a must for all association decision-makers.

Thomas Riedel

Managing Director
Riedel Communications
30.1. |
15:20 – 15:45 |
Expo Area |
|
Open Presentation |
Access: Cat. A / Cat. B

More than 2,000 sponsor deals, over 700 contacts, 1 database – how SPONSORs Data can help you find sponsors

Operated by

Stephan Westermann

Business Cooperations
SPONSORs

Steffen Dombert

IT & Digital
SPONSORs
30.1. |
15:25 – 15:45 |
Stage 11 |
|
Stage programme |
Access: Cat. A

How technology makes sport better (and a better experience) – America’s Cup case study

The America’s Cup is not only the most traditional sailing regatta in the world, but also the most innovative. 360° cameras were recently installed on the yachts to allow spectators to participate in the races via virtual reality. But that’s not all.

Stephen Nuttall

Managing Director, Production & Media Rights
America’s Cup
30.1. |
15:30 – 16:30 |
Room 6 |
|
Masterclass |
Access: Cat. A

voestalpine meets Formel E

An 80-year-old Formula E rookie:  How an innovative sponsorship concept lends strength and glamor to the brand vision and future alignment of a global B2B group.

 Over the past 15 years, the voestalpine Group has successfully transformed itself from a high-tech steel company into a global technology and capital goods group.  As a consequence of this alignment, voestalpine is also breaking new ground in sponsorship and is a new partner to the ABB FIA Formula E Championship. In this master class, voestalpine provides insights into the communication strategy and its implementation. 

Operated by

Peter Felsbach

Head of Group Communications
Voestalpine

Michael Sterrer-Ebenführer

Group Communications
Voestalpine
30.1. |
15:30 – 16:30 |
Room 9 |
|
Masterclass |
Access: Cat. A

Eintracht Frankfurt a blueprint for digitalization of the Sports Department

Learn in this masterclass how Eintracht Frankfurt has gone through a massive change in the recent years. The whole sporting department from academy to pros had been reorganized and turned to become ‘fit for future’. Processes work now fully integrated and are successfully aligned. Missing information and gaps in communication had been reduced. A consistent philosophy has been established. See in this masterclass the successful blueprint that also contributed in the historic success to win the DFB-Pokal in 2018.

Operated by

Achim Ittner

Business Development Sports
SAP

Sebastian Zelichowski

Head of Analysis & Sports Technology
Eintracht Frankfurt
30.1. |
15:30 – 16:30 |
Room 8 |
|
Masterclass |
Access: Cat. A

Strategic partnership: SAXOPRINT’s sustainable sports promotion

CSR, brand or sales channel? - SAXOPRINT has been supporting sport and voluntary work since 2014: As a "National Sponsor", the online printing company grants all member organisations of the German Olympic Sports Confederation exclusive purchasing advantages on the entire product portfolio via the German Sports ID Card. This is a significant contribution to reduce costs in organised sport - nationwide and across all sports.

At SPOBIS, the initiators will have a look at the background of this strategic partnership for the first time.

Operated by

René Beck

Head of Sponsorship
Saxoprint Online-Druckerei

Stephan Penz

Managing Director
Deutscher Sportausweis
30.1. |
15:30 – 16:30 |
Room 7 |
|
Masterclass |
Access: Cat. A

Mobile Payment Bluecode & Digitale Value Added Solutions “ with 1. FC Köln, Alipay and more

With Google Pay and Apple Pay as well as the Android-based offerings by Sparkassen and banks in 2018, mobile payment is finally becoming more and more popular in Germany. Bluecode with its European scheme and a token-based processing platform offers an alternative to the proprietary and solely card- and NFC based mobile payment solutions by Android and Apple. Bluecode is a complementary option that can be used on Android and Apple devices offering digital value-added solutions and services for an appealing customer journey.

You will find ideas and solutions for the 3 challenges of the sports industry – Digitalization | Internationalization | Infrastructure – in the Masterclass Bluecode with three exciting speeches and a panel discussion in the end.

Operated by

Hermann Stengele

Business Partner
Blue Code

Philipp Deipenbrock

Head of Service & Sales Control
1. FC Köln

Xiaoqiong Hu

Head of Business Development DACH & CEE
Alipay EMEA

Markus Weber

Managing Director
Ingenico PAYONE

Thomas Baur

COO
TCPOS-Group
30.1. |
15:30 – 15:50 |
Stage 2 |
|
Stage programme |
Access: Cat. A

FC Bayern’s plans for its new media subsidiary

FC Bayern was the first Bundesliga club to outsource its media activities to its own company with 50 employees. The record champion has thus strategically rated this area as a growth field – and wishes to generate more and more new turnover.

Stefan Mennerich

Chairman of the Management Board
FCB Digital & Media Lab
30.1. |
15:30 – 16:30 |
Room 10 |
|
Masterclass |
Access: Cat. A

Tennis is king for premium brands

• Why Mercedes, Rolex, Emirates Air Lines, Lavazzy and many more prefer tennis although football defines the mass market?

• The Podium will discuss best practices on how premium brands can effectively use the growing tennis boom in Germany (thanks to Angelique Kerber and Alexander Zverev)

Best Practice

• Mercedes-Benz tennis sponsoring in Stuttgart: a partnership with over 40 years of conviction

• Wimbledon and Rolex – what makes the long lasting partnership so unique?

• How to create worlds of experience in tennis within premium partnerships?

Operated by

Edwin Weindorfer

CEO | Tournament Director MercedesCup Stuttgart
Emotion Group | MercedesCup Stuttgart

Marco Casanova

Markenexperte

Barbara Rittner

Head of Women's Tennis Germany & Eurosport Expertin

James Ralley

Head of Marketing & Commercial in Wimbledon (AELTC)
30.1. |
15:45 – 16:05 |
Stage 11 |
|
Stage programme |
Access: Cat. A

100,000 retail stores in 100 countries on 6 continents: The NBA’s global merchandising network

The NBA opened its first European merchandising store in Milan for the 2018/19 season. How is the North American Basketball League pursuing its internationalisation and what can European sports rights holders learn from the NBA’s strategy?

Vandana Balachandar

Vice President, Head of Global Partnerships EME
NBA
30.1. |
15:55 – 16:15 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Rights, reach, marketing: Esports One’s business model and goals

On 24 January 2019, Sport1 will launch its very own Esport channel. The linear pay channel will broadcast Esport events live and also show highlights and air self-produced content. A closer look at the broadcaster’s concept.

Daniel von Busse

COO TV
Sport1
16:00
30.1. |
16:05 – 16:30 |
Stage 11 |
|
Stage programme |
Access: Cat. A

After the World Cup at home is before the EURO at home: The structural challenges for German handball until 2024

Immediately after the home World Championship in January, DHB CEO Mark Schober drew the focus to the next major handball event in Germany: the EHF EURO 2024. It is already clear that there will be a great many investment projects.

Mark Schober

Chairman
DHB
30.1. |
16:15 – 16:40 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Twitter for football: How Onefootball became the #1 digital football platform – and where the journey is headed

Within ten years, Onefootball has evolved from a simple score app to the world’s leading online football medium. Lucas von Cranach (founder and CEO, Onefootball) explains how this was achieved, how such a platform approach can be used to build a sustainable business model, and what the Berlin-based start-up has planned for the future.

Lucas von Cranach

Gründer und CEO
Onefootball
30.1. |
16:30 – 16:55 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

“I'm already here!" Encouraging digitalisation – in a ‘rabbit and hedgehog’ style

Lars Lehne is one of the most experienced digital managers in Germany. He was responsible for the agency business at Google and headed up GroupM and Carat. A presentation for all those who do not yet have any answers to their questions on digital transformation.

Lars Lehne

CEO
Syzygy
30.1. |
16:30 – 16:55 |
Stage 11 |
|
Stage programme |
Access: Cat. A

The future of German sport: 3 theories for Henning Stiegenroth

Telecom decision-maker Henning Stiegenroth in a slightly different role: the long-standing industry expert shares his thoughts on SPONSOR’s theories on sport and media development.

Henning Stiegenroth

Senior Vice President Sportmarketing
Deutsche Telekom
30.1. |
16:30 – 17:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Emotions in football: 3 successful strategies for sponsorship activation

A new market research study looked at how the special emotions that football awakens affect sponsorship. A presentation of the key findings, including recommendations for activating sponsorship.

Eike Gyllensvärd

Senior Vice President Sales
Lagardère Sports Germany

Olaf Bauer

Managing Director
Lagardère Plus Germany
30.1. |
16:55 – 17:25 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

New target groups, new revenue: How documentary formats are enriching the sports business

Mehdi Benhadj-Djilali

Regisseur

Thomas Broich

Former Football Player

Gerd Voss

Head of Sports Communication
Volkswagen

Michael Bracher

Senior Vice President Programming DACH
Dazn

Andreas Leimbach-Niaz

Member of Festival Management
11mm Football Film Festival
17:00
30.1. |
17:00 – 17:30 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

30.1. |
17:00 – 18:00 |
Room 9 |
|
Masterclass |
Access: Cat. A

Different fans, different needs – using technology to scale

In an age where fans expect content to be readily available anywhere and anytime, sports properties need to be prepared to instantaneously produce attention-grabbing content. It's not enough to have the right content; it's creating the content quickly and efficiently or risk losing an engagement opportunity. 

Discover how automated content software has helped transform and substantially increase the reach and engagement rates at a number of events over the last year and how Infront is leveraging its network of start-ups to improve the service offered to federations and clubs.

Operated by

Damian Browarnik


Haggai Barel

CEO and Co-Founder
DEEP

Amit Golan

CEO and Co-Founder
Minute.ly

Tal Yannay

Head of product innovation and new business
WSC
30.1. |
17:00 – 17:30 |
Stage 2 |
|
Stage programme |
Access: Cat. A

A new take on sponsorship marketing: Why three long-standing Bundesliga manager believe in the automated sale of rights

With the automated sale of rights, the start-up Vispex wishes to change sponsorship marketing in the long term – and in doing so also relies on the expertise of renowned advisory boards and partners. What is the thinking behind the idea? And how does the concept tally with the efforts of many Bundesliga clubs to market sustainable sponsorship partnerships?

Jan Lehmann

Member of the Board of Directors
1. FSV Mainz 05

Michael Meeske

Managing Director
VfL Wolfsburg

Joachim Hilke

Managing Director Global Partnerships
Fanatics
30.1. |
17:00 – 17:00 |
Room 7 |
|
Masterclass |
Access: Cat. A

Friends of the Games: B2B community marketing behind global sports events

Whereas the big brands of the consumer segment are clearly visible as sponsors of major international events, numerous technical suppliers and service providers are running the show – unseen in the background. To place these enablers in a well-deserved and effective spotlight, the international B2B network platform “Friends of the Games” was established in 2016. As a place to forge partnerships, create synergies and develop new content formats, it has developed into a true hub of community marketing and networking. Shining a light on the strategic mindset behind this innovative forum, this masterclass highlights its potential for leading suppliers and service providers involved in global events.

Operated by

Christian Peer


30.1. |
17:05 – 17:30 |
Stage 3 |
|
Stage programme |
Access: Cat. A

The Twitch growth strategy – and the role of Esport and gaming

Amazon acquired Twitch back in 2014 for US$970 million. The streaming platform is growing rapidly – and Burkhard Leimbrock has been the company’s commercial director for Europe since 2017. Will Twitch leave traditional TV and other streaming services far behind?

Burkhard Leimbrock

Commercial Director Europe
Twitch
30.1. |
17:25 – 18:00 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Next-generation sports content: How automated live data will shape the viewer experience

The bite-sized processing of live data offers genuine added value for sports viewers and can enhance the relevance of sporting disciplines as TV products. The leading sports host, Red Bull, will first explain what exactly is possible, then innovative industry players will discuss.

Eduard Gerlof

Director of Marketing
Comdirect

Andreas Gall

Chief Innovation Officer
Red Bull Media House

Maximilian Schmidt

Co-Founder and Managing Director
Kinexon
30.1. |
17:30 – 18:00 |
Stage 3 |
|
Stage programme |
Access: Cat. A

The media market of the future – and sport’s place in it

Digitalisation is constantly changing the media market forever. Which business models will prevail in the next five years – and which media brands will be relevant for rights holders in the future?

Thomas de Buhr

EVP DACH
DAZN

Jochen Lösch

Partner
JL Sports Investment

Susanne Aigner-Drews

Managing Director
Discovery Communications DACH

Holger Blask

Director of Audiovisual Rights & Member of the Executive Board
DFL
30.1. |
17:30 – 18:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Media bookers vs. sponsorship partners in stadiums and arenas: Is there space for both?

For years now, the Bundesliga clubs have been trying to reduce the number of media bookers in the stadiums in favour of sponsorship partnerships. Very little progress has been made so far. Will the balance of power change the perspectives?

Holger Thalheimer

CEO
Phd Germany

Dirk Schluenz

Head of Commercial Division
FC St. Pauli

Dirk Huefnagels

Head of Business Marketing
HypoVereinsbank
18:00
30.1. |
18:00 – 01:00 |
|
|
Side-Event |
Access: Cat. A

Get-together

Two full days of content – you might just need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major gathering of the sports business scene!

There will be plenty of time and opportunity to exchange with all of the other conference participants and to make new contacts over some tasty snacks, beer, wine and cocktails.

Get-togethers will be held on both SPOBIS evenings and are an absolute must for all those active in the sports business industry!

30.1. |
18:00 – 22:00 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Get-together in the expo area

A compelling programme and endless insights – you might need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major meetup for the sports business scene!

There is sufficient time and opportunity to exchange with your fellow participants and to make new contacts over music and drinks offered by our partner Red Bull.

New this year: a get-together will also be held in the Expo area!