SPOBIS

 

30/31 January 2018

 

Programme Planner

Programme Planner

 

Format: 17.01.2019
17:00
29.1. |
17:00 – 20:00 |
External Location |
|
Side-Event |
Access: Invitation

Pre-Opener

To get in the mood for the two-day SPOBIS, partners, exhibitors, speakers and other guests are invited to our “Pre-Opener” on the eve of the official conference start. We have decided to once again host this event at Tim Mälzer’s Restaurant Hausmann’s in Düsseldorf’s old town.

Participation is possible through a limited VIP-Ticket or by personal invitation only.

Address:
Hausmann's Düsseldorf
Hafenstraße 9
40213 Düsseldorf

18:00
29.1. |
18:00 – 22:00 |
External Location |
|
Side-Event |
Access: Invitation

Captain's Dinner

On the organiser’s invitation!

On the eve of the official start to the SPOBIS, our managing directors invite selected guests to attend the Captain’s Dinner. This very special side event offers representatives from our top partners and other leading industry representatives optimal opportunities to exchange in a unique atmosphere.

Participation is by personal invitation only.

09:00
30.1. |
09:00 – 09:30 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

30.1. |
09:30 – 10:30 |
Room 10 |
|
Masterclass |
Access: Cat. A

Greenkeeping digital

Maintaining golf courses and football pitches is costly and work-intensive. Greenkeeper ensures the consistent playability and quality of pitches. It is now time for greenkeeping to receive digital support.

With its app, Trevisto AG shows an entirely new approach for the data-supported greenkeeping of the future. The quality, sustainability and costs involved in green care are optimised with image data analyses of the grass.

Operated by

Jens Horstmann

Board Member
Trevisto

Jonas Haag

Consultant
Trevisto
30.1. |
09:30 – 10:00 |
Stage 3 |
|
Stage programme |
Access: Cat. A

DOSB meets Esport: Moving away from prejudices towards a constructive dialogue

At the end of October, the German Olympic Sports Confederation (DOSB) refused to recognise Esport as a sport. The Esport and gaming scene cannot understand this decision. Other unresolved issues also exist between the two parties. The SPOBIS 2019 is not for talking about each other, but rather for exchanging ideas at eye level – Jan Pommer and Veronika Rücker are predestined for this task.

Veronika Rücker

Chairman
DOSB

Jan Pommer

Member of the Board
WESA
30.1. |
09:30 – 10:30 |
Room 8 |
|
Masterclass |
Access: Cat. A

How fan insights bring Rights Holders and Sponsors closer together

Data about fans, their interests, and their behavior are becoming increasingly important for both, brands and rights holders, especially when building commercial strategies. But which insights are key to driving value for both parties? Nielsen Sports will share insights, together with high-value speakers from the sports and Esports business. 

Do you know your fans? Surprising facts about fans from sports, music and esports 
Dr. Fabian Hedderich, Managing Director Consulting, Nielsen Sports

Data as a strategic toolkit – Dreamhack’s next steps within the esports & gaming industry
Tomas Lyckedal, Chief Strategy Officer, DreamHack AB

It all starts with the fans: making the fan central to the sport at Formula 1
Gregory Morris, Senior Brand Research Manager, Formula 1

Moderator: Annika Zimmermann

Panel discussion

Operated by

Fabian Hedderich

Managing Director Consulting
Nielsen Sports

Tomas Lyckedal

Chief Strategy Officer
DreamHack

Gregory Morris

Senior Brand Research Manager
Formula 1

Annika Zimmermann

Moderator
30.1. |
09:30 – 10:30 |
Room 9 |
|
Masterclass |
Access: Cat. A

Efficient Digitalization: The EVENTIM Sports Product Suite

Sports Promoters are looking for holistic solutions and an efficient process design. The EVENTIM Sports Product Suite connects all relevant data sources in the club and provides a modern user experience via Single-Sign-On (SSO) and consistent online shops. The ticketing, merchandising, SSO, CRM and ERP modules can be provided preconfigured and fully integrated. An automated campaign management tool with a target group-specific approach can be implemented to generate more revenue. 

Operated by

Julian de Grahl

Managing Director
CTS EVENTIM Sports

Jens Brämer

Head of Operations
CTS EVENTIM Sports
30.1. |
09:30 – 10:30 |
Room 6 |
|
Masterclass |
Access: Cat. A

Football, betting, media: New quality in sports sponsoring

Sports betting operators have become firmly established in the football sector - as partners for associations and clubs, key media advertising partners and as a major part of football entertainment for fans.

They increasingly explore innovative paths in terms of sponsorships. From partnerships in the field of CSR to digital activation campaigns. The masterclass offers an overview of the newest trends, developments and innovations in this sector, taking bwin and its sponsoring strategy vis-à-vis German football as an example.

Operated by

Stephan Heilmann

Head of DACH
Bwin
30.1. |
09:30 – 09:55 |
Stage 11 |
|
Stage programme |
Access: Cat. A

KSC’s future is in the Wildparkstadion: A closer look at Karlsruhe’s new stadium

Since October 2018, it has been official: Karlsruhe will get a new football stadium. KSC’s former home grounds will be demolished and rebuilt during the ongoing season. Learn more about the costs, schedule and special features of the new Wildparkstadion.

Fabian Herrmann

Managing Director
KSC Betriebsgesellschaft Stadion
30.1. |
09:35 – 10:00 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Transform while Perform: How Porsche is shaping its digital future

With its subsidiary Porsche Digital, the Stuttgart-based carmaker has been at the very pulse of the start-up scene since 2016. The aim is to make Porsche the leading provider of digital mobility solutions in the premium automotive segment. At the SPOBIS 2019, CEO Thilo Koslowski will explain how Porsche Digital identifies and evaluates new trends and thus secures access to relevant technology.

Thilo Koslowski

CEO
Porsche Digital
30.1. |
09:55 – 10:20 |
Stage 11 |
|
Stage programme |
Access: Cat. A

The sports club is building its future: SC Freiburg’s new stadium

The Schwarzwaldstadion is the smallest stadium in the Bundesliga and does not have any box seats. SC Freiburg makes up for these competitive disadvantages with a great deal of creativity – among others, in the field of hospitality. The club’s managing director, Oliver Leki, explains how the SC intends to recreate this atmosphere in its new stadium.

Oliver Leki

Board Member
SC Freiburg
10:00
30.1. |
10:00 – 10:20 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Employer branding, marketing, technology: How SAP uses the Esport platform

Lars Lamadé

Head of Global Sponsorships Europe & Asia
SAP
30.1. |
10:00 – 10:20 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Vision: “Most popular sports league in the world.” How the DFL positions the Bundesliga brand

The DFL has an ambitious vision for the Bundesliga: to become the most popular sports league in the world. Insights into the Bundesliga’s brand strategy and current measures.

Christian Pfennig

Director of Corporate and Brand Communications & Member of the Executive Board
DFL
30.1. |
10:00 – 11:30 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Start-up Competition

Curtain up for innovative business models: in cooperation with 1. FC Köln, which recently launched the first accelerator in the football Bundesliga, we are bringing up-and-coming start-ups to the SPOBIS stage. Young entrepreneurs from a total of nine start-ups will introduce their ideas and tools.

However, each will only have just a few minutes to do so – and at the same time to present and explain these to experienced sports business experts. Which start-ups will withstand the practical test?

Philipp Radel

CEO
WWP

Peter Lauterbach

CEO
Sporttotal

Andreas Heyden

Managing Director
DFL Digital Sports

Thomas Riedel

Managing Director
Riedel Communications

Lorenz Beringer

Founder and Managing Director
Lobeco

Thomas Krohne

Owner
KW25 Beteiligungs GmbH
30.1. |
10:20 – 10:40 |
Stage 3 |
|
Stage programme |
Access: Cat. A

What Esport can give us – and where the limits to classic sport lie

Christine Schröder-Schönberg

Head of Global Sponsorships
Deutsche Post DHL Group
30.1. |
10:20 – 10:35 |
Stage 11 |
|
Stage programme |
Access: Cat. A

Between mobile ticketing and virtual reality: The expectations of Generations Y and Z of the sports venues of the future

When generations Y and Z attend sports events in stadiums and arenas, they want to do more than merely follow the sporting action. They are independent, tech-savvy and challenge the traditional approaches.

Maurice Sonneveld

Head of Digital Media
Hertha BSC
30.1. |
10:20 – 10:40 |
Stage 2 |
|
Stage programme |
Access: Cat. A

„It’s not football. It’s La Liga.” Our new brand positioning for global success

Spain’s La Liga wants to end the global supremacy of the English Premier League. “Our mission is to increase the passion for football worldwide,” says La Liga boss, Javier Tebas. Which brand strategy should be used to achieve this?

Enrique Moreno

Global Brand Director
La Liga
30.1. |
10:35 – 11:05 |
Stage 11 |
|
Stage programme |
Access: Cat. A

Invest or wait: How sports venue operators are adjusting to generations Y and Z

If stadiums and arenas want to appeal to future generations, they must also adapt and reinvent themselves in various areas. Digitalisation will play an essential role here.

Daniel Hopp

Managing Director
SAP-Arena Mannheim

Patrik Meyer

Managing Director
Stadion Frankfurt Management GmbH

Maurice Sonneveld

Head of Digital Media
Hertha BSC
30.1. |
10:40 – 11:00 |
Stage 3 |
|
Stage programme |
Access: Cat. A

eFootball vs. eSport?! Insights into FIFA’s strategy

For Christian Volk and the FIFA, Esport is anything but a trend. But what value does virtual sport have for the world football association’s digital strategy?

Christian Volk

Head of Digital Marketing
FIFA
30.1. |
10:40 – 11:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

How the Barça Innovation Hub will make the Club a worldwide leader in the realm of technology

In 2017, FC Barcelona opened the Barça Innovation Hub and it has been the Catalan centre for technology and innovation ever since. What goals is the top Spanish club pursuing with its hub – and how does its business model look?

Albert Mundet

Head of Barça Innovation Hub
11:00
30.1. |
11:00 – 12:00 |
Room 7 |
|
Masterclass |
Access: Cat. A

Strategic partnerships in multi-sport streaming

Launched in 2017 as a streaming platform for amateur football, we have since developed into a multi-sport platform. More than 5,000 LIVE games - i.e. football, volleyball, etc. - have already been broadcasted in the short history. A worldwide unique value.

The experts agree: Streaming is the future.

In this masterclass we would like to show you the enormous potential of the huge content pool and data mining as well as some practical examples of how we activate this content together with our partners and interact successfully with the Generation Z.

.

Operated by

Gerrit Heidemann

Director
Sporttotal

Uwe Müller

Head of Marketing
Sporttotal
30.1. |
11:00 – 11:40 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Between management and the training pitch: The role of the modern sports director of the future

Are the sports directors the most important doers at a professional club? After all, they’re the ones responsible for millions in spending (among others, for transfers) and thus pave the way for sporting success – as well as successful future marketing. However, clubs position their sports directors very differently. A discussion on structure.

Olaf Rebbe

Sporting Director
Huddersfield Town

Erik Stoffelshaus

Former Sporting Director
Lokomotive Moskau

Sebastian Kehl

Head of the Licensed Players Division
Borussia Dortmund
30.1. |
11:00 – 12:00 |
Room 8 |
|
Masterclass |
Access: Cat. A

Olympic success story on the Road to Tokyo 2020: digital, innovative, multi-platform approach.

With PyeongChang 2018 Eurosport celebrated its debut as „Home of the Olympics“ in Europe and set new standards in covering Olympic Games thanks to technical innovation, a digital first approach and pure emotion. Thanks to the media partnership with Team Germany, Eurosport put especially the athletes of Team Germany into the spotlight. The close cooperation with DOSB/DMS offers added value for partners, supporters and ad clients of the German sport market.

Operated by

Werner Starz

Director Product Development
Eurosport

Sven Hannawald

Eurosport expert

Claudia Wagner

Managing Director
DSM

Anna Kraft

Moderator

Christian Ehrhoff

Former professional ice hockey player

Annika Bäcker

Chief Marketing Officer
Zürich Gruppe Deutschland
30.1. |
11:00 – 12:00 |
Room 6 |
|
Masterclass |
Access: Cat. A

Work that earns attention

The battle for audience attention has never been greater. And brands winning their share of it are playing by a different set of rules. Join us for a masterclass that reveals the approach leading brands are taking to earn the attention of audiences – in a hyper-competitive world.

Operated by

Josh Green

Creative Director
Octagon

Henry Nash

Head of Strategy
Octagon

Yoo-Jin Shin

VP / Head of Client Service
Octagon
30.1. |
11:00 – 12:00 |
Room 10 |
|
Masterclass |
Access: Cat. A

#climbtotokyo – Sport Climbing Is Going Olympic!

Sport Cimbing will be part of the Olympic program at the Games in Tokyo 2020 for the first time.

With the newly created marketing platform „FLASH IT!“ the German Alpine Club (DAV) offers great potential for sponsors and partners to become a first player in a young and dynamic sport.

The DAV is one of the top five member associations of the German Olympic Sports Confederation (DOSB).In total about 1,3 million members are organized in 356 local clubs. Among other things the DAV hosts national and international climbing competitions and nominates the national climbing team. 

Moderation:
Andrea Händel, Deutscher Alpenverein, Communications and Marketing Director

Operated by

Katja Vogel

Marketing
Deutscher Alpenverein

Jens Leonhäuser

Managing Owner
Steilpass

Thomas Hodel

Brandmanagement
Edelrid
30.1. |
11:00 – 11:30 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Focus on “FIFA” eSport: Potential and challenges

FC Schalke 04 and VfL Wolfsburg are Esport pioneers among the Bundesliga football clubs. But how do the clubs’ investments pay off? And how do the individual players in the EA Sports “FIFA” ecosystem interact with one another?

Felix Welling

Senior Director – Corporate Development
VfL Wolfsburg

Tim Latka

FIFA e-athlete
FC Schalke 04 Esports

Christian Volk

Head of Digital Marketing
FIFA
30.1. |
11:00 – 12:00 |
Room 9 |
|
Masterclass |
Access: Cat. A

Internationalization and fan engagement driven by AI and OTT Video Distribution

Most recent technologies create visibility for clubs and enable them to consistently service international markets. Thereby, potential to realize increases in brand value and revenue arises for clubs of Bundesliga and Zweite Liga. We show what Artificial Intelligence (AI) and Over-the-Top (OTT) video distribution is capable of and we demonstrate what the clubs could get out of it. Schalke 04, VfL Wolfsburg and FC St Pauli share insights into their experience and explain strategies for their future.    

Operated by

Sven Froberg

Leiter Medien
VfL Wolfsburg

Ashkan Maleki

Senior Director Digital & Content
FC Schalke 04

Martin Drust

Leiter Marketing
FC St. Pauli
30.1. |
11:30 – 11:50 |
Stage 3 |
|
Stage programme |
Access: Cat. A

What sponsors and media platforms should know about the new League of Legends European Championship

It is a novelty in the European world of eSport: the publisher Riot Games agreed its first “League of Legends” franchise in November 2018 – and collected a total of €90 million in fees from the ten participating teams. Exclusive insights into the marketing concept.

Alban Dechelotte

Head of Sponsorship & Business Development EU Esports
Riot Games
30.1. |
11:40 – 12:10 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Tradition vs. innovation? Two VCs in a critical dialogue on pro football

Wilken Engelbracht is a venture capitalist (VC) and former board member of VfL Bochum. In dialogue with Sven Schmidt, who is one of the brightest and most constructively critical thinkers on the VC scene, the pair develop innovative ideas for the Bundesliga – and at the same time put salt in the wound.

Wilken Engelbracht

Venture Partner
Tengelmann Ventures

Sven Schmidt

Managing Director
ICS Internet Consumer Services
30.1. |
11:50 – 12:10 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Million-euro investment a shot in the dark?! The business plan behind FC Schalke 04’s franchise licence for the “League of Legends”

FC Schalke 04 has invested €8 million in a “League of Legends” franchise licence – and thus made an unprecedented statement as a football club active in Esport. The question of all questions: how will the club’s investment pay off?

Alexander Jobst

Board Member for Marketing
FC Schalke 04
30.1. |
11:55 – 12:15 |
Stage 11 |
|
Stage programme |
Access: Cat. A

First win the bid, then begin with the work: The processes and investments keeping Germany football busy until the UEFA EURO 2024

In 2024, the European Football Championship will take place in Germany for the second time since 1988. DFB manager Markus Stenger outlines UEFA’s specific criteria for European Championship venues and discusses upcoming contracts and award processes as well as the necessary investments.

Markus Stenger

Head of EURO 2024 Bid
DFB
12:00
30.1. |
12:10 – 12:40 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Where is the Esports and Gaming business heading?

Publishers, players, clans, tournament organisers, media, sponsors – the Esport ecosystem is increasingly taking shape. However, almost all clans can only survive with funding from investors. How can they improve their position in the ecosystem in the future?

Alexander Müller

Managing Director
SK Gaming

Hicham Chahine

CEO
Ninjas in Pyjamas

Tim Reichert

Chief Gaming Officer
FC Schalke 04
30.1. |
12:15 – 12:45 |
Stage 11 |
|
Stage programme |
Access: Cat. A

EURO 2024 as an opportunity for modernisation: How German stadiums should use the major event to their advantage

Around 5.5 years before the UEFA EURO 2024, countless questions must still be answered: what exactly needs to be renovated at which European Championship venues – and where should the focus lie? Which stadiums require the most investments? What budget is available overall and where will the money come from?

Christian Hockenjos

Director - Organisation | Chairman
Prokurist Borussia Dortmund | Vereinigung deutscher Stadionbetreiber (VDS)

Ulrich Wolter

Director Operation
RB Leipzig
30.1. |
12:30 – 13:30 |
Room 6 |
|
Masterclass |
Access: Cat. A

Fact-based Monitoring© in the international Sports-Eco-System

The Sports-Eco-System is a comprehensive model, especially when looking at it in an international context in the global sports business. SLC Management and TÜV Rheinland are going into details with best practices that enable stakeholders in the sports business to work with data-driven insights for sustainable service and infrastructure optimization: this is how to conquer challenges and changes in a dynamic environment proactively.

Operated by

Alfons Madeja

Managing Director
SLC Management

Maximilian Madeja

Managing Director
SLC Management

Olaf Seiche

Head of Business Unit Service Sector
TÜV Rheinland
30.1. |
12:30 – 13:00 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

30.1. |
12:30 – 13:30 |
Room 9 |
|
Masterclass |
Access: Cat. A

Next Level Digital Marketing

1. “Digital ecosystem for versatile marketing activities”

2. “The digital evaluation of sponsorship deals”

 

Operated by

Lorenz Beringer

Founder and Managing Director
Lobeco

Max Eber-Ischinger

Senior Consultant
Lobeco

Juan Luis Hortelano

COO & Co-Founder
Blinkfire Analytics
30.1. |
12:30 – 13:30 |
Room 8 |
|
Masterclass |
Access: Cat. A

City of sports with perspective - Düsseldorf before EURO 2024 and with the initiative Rhein-Ruhr City 2032

In addition to the 2019 sports highlights, the next major events to be staged in the city of sports Düsseldorf are also scheduled: the state capital has been nominated as host city for the EURO 2024 with the third-best national bid behind Munich and Berlin. But as "The Best in the West" it is not only heading towards the European Championship. The initiative "Rhein Ruhr City 2032", which describes a comprehensive concept for the organisation of sustainable Olympic Games, is also supported by the city of sports Düsseldorf. Learn more about the strategy, sponsors and success factors of major international sporting events in this Masterclass.

Operated by

Burkhard Hintzsche

City Director and Head of the Sports Department
Landeshauptstadt Düsseldorf

Martin Ammermann

Executive Director Sports
D.LIVE/Sportstadt Düsseldorf
13:00
30.1. |
13:05 – 13:25 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Media production and broadcasting in the future: Successfully implementing innovations

Corner flag cameras, flycams and virtual advertising: where does media production stand in sport, and what potential and technical upgrades can realistically be implemented in the future?

Alexander Günther

Managing Director
Sportcast
30.1. |
13:15 – 13:45 |
Stage 2 |
|
Stage programme |
Access: Cat. A

How must the second Bundesliga position itself for future success?

The second Bundesliga is currently facing a mountain of questions: what USP is the league pursuing as a brand? What is its position within the DFL structure? And how will it set itself apart from the Bundesliga? Now is the time for trailblazing ideas.

Ilja Kaenzig

Member of the Board of Directors
VfL Bochum

Rüdiger Fritsch

President
SV Darmstadt 98

Karsten Petry

Managing Director
Octagon Germany

Olaf Schröder

Chairman
Constantin Medien
30.1. |
13:25 – 13:50 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Innovative technologies in football: Practical examples from TSG 1899 Hoffenheim

TSG Hoffenheim is considered one of the most progressive Bundesliga clubs in terms of the contemporary use of innovations in all business areas – especially in sports. An overview of the club’s technology setup and underlying investments.

Peter Görlich

Managing Director
TSG Hoffenheim
30.1. |
13:45 – 14:10 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Lessons learned from LA: How Bundesliga clubs should develop their local market

At Adidas, Niels Rossow was responsible for the brand and business strategy in New York and Los Angeles – two of just six “key cities” that the supplier has defined as relevant to its business success. Which lessons can be transferred to the challenges that Bundesliga clubs face?

Niels Rossow

Member of the Board of Directors
1. FC Nürnberg
30.1. |
13:50 – 14:10 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

A new take on sport tracking: AI and algorithms as the basis for enhanced data collection

The start-up Track 160 wants to change the market with a tracking system – not least because it works without technology in or on the ball or athletes and enables 3D position detection. Insights into the state of developments and the challenges.

Miky Tamir

CEO
Track 160
14:00
30.1. |
14:00 – 15:00 |
Room 10 |
|
Masterclass |
Access: Cat. A

The future of sports flooring

From concert to Basketball game in seconds. Sports floors made from glass are enabling venue operation to cope in an increasingly fast paced environment. Christof Babinsky talks about the future of sports floors, and the possibilities of advertising and audience engagement on digital, interactive video floors and offers new revenue sources as well as increasing appeal to indoor sports.

Operated by

Christof Babinsky

Managing Director
ASB GlassFloor
30.1. |
14:00 – 14:30 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Is modernisation long overdue?! What does German sport need to do to not lose touch?

Critics agree: German sport must be modernised to manage the leap into the digital age. There are many hurdles – from the personnel structures within associations to the future-oriented use of funding.

Mark Schober

Chairman
DHB

Thomas Krohne

Owner
KW25 Beteiligungs GmbH

Veronika Rücker

Chairman
DOSB
30.1. |
14:00 – 15:00 |
Room 6 |
|
Masterclass |
Access: Cat. A

State of the Industry - a review and outlook for Esports

The world of esports is changing rapidly. What are the latest developments and trends? What are the chances and challenges for brands and rights holders that want to get involved in esports? We take a look back at 2018 and give an outlook on the upcoming developments. 

Operated by

Robert Müller von Vultejus

Managing Director
Lagardère Sports Germany

André Fläckel

Director Esports
Lagardère Sports Germany
30.1. |
14:05 – 15:00 |
Room 7 |
|
Masterclass |
Access: Cat. A

Bundesliga Sportschau: Linear TV and online usage – complete opposites or the perfect complement?

The Bundesliga Sportschau remains a highlight among the sports shows. Even 15 years after the rights to the Bundesliga were regained, it is still hugely popular. Indeed, in a viewer survey, respondents spoke of a “Saturday ritual” and the Sportschau received decidedly positive reviews. But where does the Sportschau stand in such a changing scene? And what value does the Sportschau have for football, clubs, sponsors and fans?

Operated by

Axel Balkausky

Sports Coordinator
ARD

Steffen Simon

Head of Sport
WDR

Michael Lina

Head of Sports Marketing
AS&S

Jessy Wellmer

Moderator
ARD
30.1. |
14:10 – 14:35 |
Stage 2 |
|
Stage programme |
Access: Cat. A

What comes after KKR? Hertha BSC’s new financing strategy

With a loan of €40 million, Hertha BSC has bought back all of the shares that the investor KKR held in the club since 2014. Now the Bundesliga club wants to resell the shares – for even more money. How do they intend to do this?

Ingo Schiller

Managing Director
Hertha BSC
30.1. |
14:10 – 14:30 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Added value for all stakeholders: How sensor technology is used in ski jumping

Matchbox-sized sensors attached to the skis are now being used to collect data during ski jumping. Not only do these help the athletes and coaches. They also make the sport safer and provide TV viewers with even more information. The FIS will explain the use of the technology and outline further potential.

Walter Hofer

Head of Ski Jumping 
FIS
30.1. |
14:30 – 14:55 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Those demanding medals must also provide support: The importance of value-oriented partnerships for sports aid

In 2017, Deutsche Sporthilfe received funding totalling €15 million for German sport. However, this is not enough to provide all of the athletes that it sponsors with an average of €1,000 per month. Sponsors also stand to gain a great deal with an investment.

Michael Ilgner

Chairman
Deutsche Sporthilfe
30.1. |
14:30 – 15:00 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Virtual reality you can touch: Contemporary digital communication in sport

More and more rights holders are attempting to create interesting content with virtual reality as added value for fans and sponsors. What lessons can be learned from the preliminary experiences? And where are there promising business models in this field?

Jennifer Kettemann

Managing Director
Rhein-Neckar Löwen

Andreas Heyden

Managing Director
DFL Digital Sports

Stephan Heininger

Head of Virtual Reality
Deutsche Telekom
30.1. |
14:35 – 15:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

From Barcelona via Bertelsmann to the Bundesliga: How Fernando Carro intends to lead Bayer 04 Leverkusen through European football

Fernando Carro de Prada has been the new strongman at Bayer 04 Leverkusen since May 2018. Prior to this, he was CEO of Bertelsmann’s IT service provider Arvato from 2015. What lessons from the corporate world does the Spaniard now bring to the club?

Fernando Carro de Prada

Managing Director
Bayer 04 Leverkusen
30.1. |
14:55 – 15:25 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Rhine-Ruhr Olympic City 2032: A critical venue assessment

Thomas Geisel

Mayor
Landeshauptstadt Düsseldorf

Walter Schneeloch

President
Landessportbund Nordrhein-Westfalen
15:00
30.1. |
15:00 – 15:25 |
Stage 11 |
|
Stage programme |
Access: Cat. A

Global Commercial Trends in Sports and the impact for European Sports Business

Which are the trends in sports business that will shape the future of the sports & entertainment industry? How will they affect rights holders, brands and fans around the globe and in Europe? Glenn Lovett, Global Managing Director, Nielsen Sports will delve into the key insights and data.

Glenn Lovett

Global Managing Director
Nielsen Sports
30.1. |
15:00 – 15:30 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Social spotlight on pro football: Our best-case clubs and brands in 2018

Did the year absolutely fly by for you, too – again?! We’ll make sure you don’t miss anything major – especially in the extremely fast-paced social cosmos. We’ve invited two digital experts David Görges and Lorenz Beringer to present their best social cases for 2018.

David Görges

Managing Director
Beyer Görges

Lorenz Beringer

Founder and Managing Director
Lobeco
30.1. |
15:00 – 15:20 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Process review: How audio technology solved the VAR issue

Don’t worry, this isn’t going to involve a deep dive into the depths of technology. Rather, the focus will be on the process needed to introduce “Video Assistant Referee” technology – a must for all association decision-makers.

Thomas Riedel

Managing Director
Riedel Communications
30.1. |
15:25 – 15:45 |
Stage 11 |
|
Stage programme |
Access: Cat. A

How technology makes sport better (and a better experience) – America’s Cup case study

The America’s Cup is not only the most traditional sailing regatta in the world, but also the most innovative. 360° cameras were recently installed on the yachts to allow spectators to participate in the races via virtual reality. But that’s not all.

Mirko Gröschner

Chief Marketing & Commercial Officer
America’s Cup
30.1. |
15:30 – 16:30 |
Room 6 |
|
Masterclass |
Access: Cat. A

voestalpine meets Formel E

An 80-year-old Formula E rookie:  How an innovative sponsorship concept lends strength and glamor to the brand vision and future alignment of a global B2B group.

 Over the past 15 years, the voestalpine Group has successfully transformed itself from a high-tech steel company into a global technology and capital goods group.  As a consequence of this alignment, voestalpine is also breaking new ground in sponsorship and is a new partner to the ABB FIA Formula E Championship. In this master class, voestalpine provides insights into the communication strategy and its implementation. 

Operated by

Peter Felsbach

Head of Group Communications
Voestalpine

Michael Sterrer-Ebenführer

Group Communications
Voestalpine
30.1. |
15:30 – 16:30 |
Room 8 |
|
Masterclass |
Access: Cat. A

Strategic partnership: SAXOPRINT’s sustainable sports promotion

CSR, brand or sales channel? - SAXOPRINT has been supporting sport and voluntary work since 2014: As a "National Sponsor", the online printing company grants all member organisations of the German Olympic Sports Confederation exclusive purchasing advantages on the entire product portfolio via the German Sports ID Card. This is a significant contribution to reduce costs in organised sport - nationwide and across all sports.

At SPOBIS, the initiators will have a look at the background of this strategic partnership for the first time.

Operated by

René Beck

Head of Sponsorship
Saxoprint Online-Druckerei

Stephan Penz

Managing Director
Deutscher Sportausweis
30.1. |
15:30 – 16:30 |
Room 9 |
|
Masterclass |
Access: Cat. A

Eintracht Frankfurt a blueprint for digitalization of the Sports Department

Learn in this masterclass how Eintracht Frankfurt has gone through a massive change in the recent years. The whole sporting department from academy to pros had been reorganized and turned to become ‘fit for future’. Processes work now fully integrated and are successfully aligned. Missing information and gaps in communication had been reduced. A consistent philosophy has been established. See in this masterclass the successful blueprint that also contributed in the historic success to win the DFB-Pokal in 2018.

Operated by

Achim Ittner

Business Development Sports
SAP

Sebastian Zelichowski

Head of Analysis & Sports Technology
Eintracht Frankfurt
30.1. |
15:30 – 16:30 |
Room 10 |
|
Masterclass |
Access: Cat. A

Tennis is king for premium brands

• Why Mercedes, Rolex, Emirates Air Lines, Lavazzy and many more prefer tennis although football defines the mass market?

• The Podium will discuss best practices on how premium brands can effectively use the growing tennis boom in Germany (thanks to Angelique Kerber and Alexander Zverev)

Best Practice

• Mercedes-Benz tennis sponsoring in Stuttgart: a partnership with over 40 years of conviction

• Wimbledon and Rolex – what makes the long lasting partnership so unique?

• How to create worlds of experience in tennis within premium partnerships?

Operated by

Edwin Weindorfer

CEO | Tournament Director MercedesCup Stuttgart
Emotion Group | MercedesCup Stuttgart

Tommy Haas

Former Tennis Pro & Tournament Director Indian Wells

Marco Casanova

Markenexperte

Aljoscha Thron

Manager of Angelique Kerber
30.1. |
15:30 – 15:50 |
Stage 2 |
|
Stage programme |
Access: Cat. A

FC Bayern’s plans for its new media subsidiary

FC Bayern was the first Bundesliga club to outsource its media activities to its own company with 50 employees. The record champion has thus strategically rated this area as a growth field – and wishes to generate more and more new turnover.

Stefan Mennerich

Chairman of the Management Board
FCB Digital & Media Lab
30.1. |
15:45 – 16:05 |
Stage 11 |
|
Stage programme |
Access: Cat. A

100,000 retail stores in 100 countries on 6 continents: The NBA’s global merchandising network

The NBA opened its first European merchandising store in Milan for the 2018/19 season. How is the North American Basketball League pursuing its internationalisation and what can European sports rights holders learn from the NBA’s strategy?

Vandana Balachandar

Vice President, Head of Global Partnerships EME
NBA
30.1. |
15:55 – 16:15 |
Stage 3 |
|
Stage programme |
Access: Cat. A

Rights, reach, marketing: Esports One’s business model and goals

On 24 January 2019, Sport1 will launch its very own Esport channel. The linear pay channel will broadcast Esport events live and also show highlights and air self-produced content. A closer look at the broadcaster’s concept.

Daniel von Busse

COO TV
Sport1
16:00
30.1. |
16:05 – 16:30 |
Stage 11 |
|
Stage programme |
Access: Cat. A

After the World Cup at home is before the EURO at home: The structural challenges for German handball until 2024

Immediately after the home World Championship in January, DHB CEO Mark Schober drew the focus to the next major handball event in Germany: the EHF EURO 2024. It is already clear that there will be a great many investment projects.

Mark Schober

Chairman
DHB
30.1. |
16:30 – 16:55 |
Stage 11 |
|
Stage programme |
Access: Cat. A

The future of German sport: 3 theories for Henning Stiegenroth

Telecom decision-maker Henning Stiegenroth in a slightly different role: the long-standing industry expert shares his thoughts on SPONSOR’s theories on sport and media development.

Henning Stiegenroth

Senior Vice President Sportmarketing
Deutsche Telekom
30.1. |
16:30 – 16:55 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

“I'm already here!" Encouraging digitalisation – in a ‘rabbit and hedgehog’ style

Lars Lehne is one of the most experienced digital managers in Germany. He was responsible for the agency business at Google and headed up GroupM and Carat. A presentation for all those who do not yet have any answers to their questions on digital transformation.

Lars Lehne

CEO
Syzygy
30.1. |
16:30 – 17:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Emotions in football: 3 successful strategies for sponsorship activation

A new market research study looked at how the special emotions that football awakens affect sponsorship. A presentation of the key findings, including recommendations for activating sponsorship.

Eike Gyllensvärd

Senior Vice President Sales
Lagardère Sports Germany

Olaf Bauer

Managing Director
Lagardère Plus Germany
30.1. |
16:40 – 17:05 |
Stage 3 |
|
Stage programme |
Access: Cat. A

The beginning of a new media age: How to create good content for young target groups

Hardly any other media group has grown as much as VICE Media in recent years. And hardly any other media group understands better how to create content that is relevant to young target groups. What can the sports business industry learn from the global youth media empire?

Carsten Kritscher

Vice President Client Services
VICE Media
30.1. |
16:55 – 17:30 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Next-generation sports content: How automated live data will shape the viewer experience

The bite-sized processing of live data offers genuine added value for sports viewers and can enhance the relevance of sporting disciplines as TV products. The leading sports host, Red Bull, will first explain what exactly is possible, then innovative industry players will discuss.

Eduard Gerlof

Director of Marketing
Comdirect

Andreas Gall

Chief Innovation Officer
Red Bull Media House

Maximilian Schmidt

Co-Founder and Managing Director
Kinexon
17:00
30.1. |
17:00 – 17:30 |
Stage 2 |
|
Stage programme |
Access: Cat. A

A new take on sponsorship marketing: Why three long-standing Bundesliga manager believe in the automated sale of rights

With the automated sale of rights, the start-up Vispex wishes to change sponsorship marketing in the long term – and in doing so also relies on the expertise of renowned advisory boards and partners. What is the thinking behind the idea? And how does the concept tally with the efforts of many Bundesliga clubs to market sustainable sponsorship partnerships?

Jan Lehmann

Member of the Board of Directors
1. FSV Mainz 05

Michael Meeske

Managing Director
VfL Wolfsburg

Joachim Hilke

Managing Director Global Partnerships
Fanatics
30.1. |
17:00 – 17:30 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

30.1. |
17:00 – 17:00 |
Room 7 |
|
Masterclass |
Access: Cat. A

Friends of the Games: B2B community marketing behind global sports events

Whereas the big brands of the consumer segment are clearly visible as sponsors of major international events, numerous technical suppliers and service providers are running the show – unseen in the background. To place these enablers in a well-deserved and effective spotlight, the international B2B network platform “Friends of the Games” was established in 2016. As a place to forge partnerships, create synergies and develop new content formats, it has developed into a true hub of community marketing and networking. Shining a light on the strategic mindset behind this innovative forum, this masterclass highlights its potential for leading suppliers and service providers involved in global events.

Operated by

Christian Peer


30.1. |
17:05 – 17:30 |
Stage 3 |
|
Stage programme |
Access: Cat. A

The Twitch growth strategy – and the role of Esport and gaming

Amazon acquired Twitch back in 2014 for US$970 million. The streaming platform is growing rapidly – and Burkhard Leimbrock has been the company’s commercial director for Europe since 2017. Will Twitch leave traditional TV and other streaming services far behind?

Burkhard Leimbrock

Commercial Director Europe
Twitch
30.1. |
17:30 – 18:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Media bookers vs. sponsorship partners in stadiums and arenas: Is there space for both?

For years now, the Bundesliga clubs have been trying to reduce the number of media bookers in the stadiums in favour of sponsorship partnerships. Very little progress has been made so far. Will the balance of power change the perspectives?

Holger Thalheimer

CEO
Phd Germany

Dirk Schluenz

Head of Commercial Division
FC St. Pauli

Dirk Huefnagels

Head of Business Marketing
HypoVereinsbank
30.1. |
17:30 – 18:00 |
Stage 3 |
|
Stage programme |
Access: Cat. A

The media market of the future – and sport’s place in it

Digitalisation is constantly changing the media market forever. Which business models will prevail in the next five years – and which media brands will be relevant for rights holders in the future?

Thomas de Buhr

EVP DACH
DAZN

Jochen Lösch

Partner
JL Sports Investment

Susanne Aigner-Drews

Managing Director
Discovery Communications DACH

Holger Blask

Director of Audiovisual Rights & Member of the Executive Board
DFL
18:00
30.1. |
18:00 – 01:00 |
|
|
Side-Event |
Access: Cat. A

Get-together

Two full days of content – you might just need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major gathering of the sports business scene!

There will be plenty of time and opportunity to exchange with all of the other conference participants and to make new contacts over some tasty snacks, beer, wine and cocktails.

Get-togethers will be held on both SPOBIS evenings and are an absolute must for all those active in the sports business industry!

30.1. |
18:00 – 21:00 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Get-together in the expo area

Two full days of content – you might just need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major gathering of the sports business scene!

There will be plenty of time and opportunity to exchange with all of the other conference participants and to make new contacts over some tasty snacks, beer, wine and cocktails.

Get-togethers will be held on both SPOBIS evenings and are an absolute must for all those active in the sports business industry!

09:00
31.1. |
09:00 – 09:30 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

31.1. |
09:30 – 10:00 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

From music start-up to audio entertainment network – what does it mean for sports business?

From Netflix podcasts to BBC programmes, from radio to television stations, from YouTube stars to Bundesliga clubs through to advertisers – the entire media industry is tapping into the power of audio. When it was founded back in 2006, Spotify already knew what has only gradually became relevant for a great many decision-makers. Since this time, the audio pioneer has continued to expand and become a trendsetter. Spotify’s Managing Director EMEA Michael Krause will offer insights into the streaming service’s recipe for success and explain what the platform has in store for sport.

Michael Krause

Managing Director EMEA
Spotify
31.1. |
09:45 – 10:45 |
Room 10 |
|
Side-Event |
Access: Invitation

VSD meeting of working groups and regional managers

The professional association of German sports managers (VSD e. V.) will begin its twenty-second year by launching a new working group on “Digitalisation in Sport”. The working group’s spokesperson, Soufiane El-Bali, will give a keynote speech, and the working groups and VSD regional groups will also have the opportunity to present and agree the association’s activities in 2019. At the same time, the meeting will also kick off the new annual “VSD goes SPOBIS” format that aims to enable coordination between the working groups and regions during a face-to-face meeting. 

Operated by
10:00
31.1. |
10:00 – 10:25 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Hyrox, social influencer – Esport? How Puma wants to reach young target groups beyond the classic channels

Puma has achieved a financial turnaround under the leadership of CEO Björn Gulden. And like many other players in the sports industry, the sports equipment company wishes to continue growing. Which channels and content does Puma use to reach young target groups?

Silja Hintz

Head of Sales DACH
Puma
31.1. |
10:00 – 14:00 |
Room 7 |
|
Side-Event |
Access: Invitation

Meeting of Working Group III of the European Association of Event Centres (EVVC)

The EVVC represents around 750 event and convention centres, arenas and special event locations in Europe. The original aim and concern of the EVVC is to facilitate an exchange of experiences between the individual centres, exchange knowledge and information, support members and lobby for the industry’s interests. The members of Working Group III will meet at the SPOBIS for one of its two to three annual working group meetings.

Operated by
31.1. |
10:00 – 15:00 |
Room 6 |
|
Side-Event |
Access: Invitation

Meeting of the Association of German Stadium Operators (VdS)

The forty-second meeting of the Association of German Stadium Operators (VdS) will also take place during the SPOBIS. The VdS sees itself as an alliance for the exchange of information and advice between stadium operators and also represents their interests. Founded in 2007, the VdS currently has a total of 46 members.

Operated by
31.1. |
10:00 – 13:00 |
Room 8 |
|
Side-Event |
Access: Invitation

German Golf Association (DGV e. V.) – members roundtable

Discussion to assist DGV members in strategy development, in particular on member communication, association financing and golf development. The DGV board of directors will advise in direct dialogue with its members in order to develop sustainable content.

Operated by
31.1. |
10:00 – 15:00 |
Stage 4 |
|
Side-Event |
Access: Invitation

Elevator Pitch

Upon prior registration, rights holders, agencies, start-ups and service providers can present their innovative concepts and ideas directly to the industry’s marketing and sponsorship decision-makers during a pitch lasting a maximum of 10 minutes.

More information and participation here!

31.1. |
10:00 – 12:00 |
Stage 12 |
|
Side-Event |
Access: Invitation

ADAC TOTAL 24h Race Nürburgring meets SPOBIS 2019

During the SPOBIS, we plan to host an exchange with the event sponsors on the evening of 30 January. This will take place in pleasant surrounds during the Get-Together at our exhibition stand. Should there be sufficient interest, a workshop will take place on the morning of 31 January to present the latest developments for the world’s biggest endurance race. We wish to create an opportunity for the various race stakeholders to get to know one another, exchange interests and potentially also identify activation synergies.

Operated by
31.1. |
10:00 – 10:45 |
Main Stage |
|
Stage programme |
Access: Cat. A

A sporting classification of the Bundesliga

While the biggest stars in football play for FC Barcelona, Real Madrid or Paris Saint-Germain, the English Premier League has by far the most money and the most exciting tournament. But where does the Bundesliga stand in the fiercely contested international competition?

Fredi Bobic

Director of Sport
Eintracht Frankfurt

Michael Preetz

Managing Director for Sports, Communication & Media
Hertha BSC

Christian Heidel

Director of Sport
FC Schalke 04
31.1. |
10:00 – 11:30 |
Room 9 |
|
Side-Event |
Access: Cat. A / Cat. B

SPOAC Inside

Prof. Dr. Sascha L. Schmidt will provide exclusive insights into the Esport case study on FC Schalke 04​

The case study, which is also taught as part of the General Management Program in Sports Business (GMP) at the SPOAC, outlines the central challenges for the club in terms of its Esport commitment. Participants discuss the management decisions most critical to success in the typical SPOAC format. Strategic decision-making in dynamic markets will be discussed during the interactive discussion.

At the end of the session, Prof. Schmidt will answer participants’ questions. In short: he’ll give the SPOAC “inside scoop”.

See here for details of how to participate!

Alexander Jobst

Board Member for Marketing
FC Schalke 04
31.1. |
10:00 – 11:30 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Start-up Competition

SPONSORs and HYPE Sports Innovation are excited to host the first Global Sports Innovation Competition at SPOBIS. The Shark Tank-style competition will showcase up-and-coming, cutting-edge technologies in the world of sports. Each startup will have 5 minutes to present their pitch and then participate in a Q&A session with our judges, a winner will be selected and rewarded a prize at the end of the competition.

Bernd Wahler

Chairman of the Board
HYPE Sports Innovation

Jürgen Dürr

Founder
Blackroll

Federico Winer

Head of Entertainment Industries EMEA
SAP

Jochen Röttgermann

Executive Board Member of Marketing & Sales
VfB Stuttgart

Amir Raveh

Founder & President
HYPE Sports Innovation
31.1. |
10:25 – 10:45 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Community, content and creativity: Intersport’s new sponsorship reality

Internet addiction, the use of virtual reality and getting involved in Esport: Intersport recently changed its approach to sponsorship – and abandoned its previous approach as a media booker. The background to the reorientation.

David Tews

Head of Marketing Division
Intersport
31.1. |
10:45 – 11:05 |
Stage 2 |
|
Stage programme |
Access: Cat. A

After Darmstadt and Dresden: Will Craft also invest in the Bundesliga and other sports in the future?

“We want to be in the Bundesliga,” Craft Germany boss André Bachmann said in a SPONSORs interview back in April 2018. But the brand of the Swedish company New Wave does not only want to invest in professional football, but also in other team sports, too.

André Bachmann

Managing Director Craft
New Wave
31.1. |
10:45 – 11:30 |
Main Stage |
|
Stage programme |
Access: Cat. A

The state of German football – analysis and outlooks with Matthias Sammer

Matthias Sammer’s analyses as a TV expert for the Bundesliga broadcasts on Eurosport are the ultimate in German football. FC Bayern Munich’s former sports director is precise, clearly comprehensible and above all competent. A critical review of the state of German football.

Matthias Sammer

Eurosport expert
11:00
31.1. |
11:05 – 11:30 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Digital or nothing! The Siemens understanding of sponsorship

A 3D animation to visualize the volume in the Allianz Arena is just one of many data-based digital activations by Siemens as a sponsor of FC Bayern Munich. But what’s the idea behind these measures? The DAX company will explain its fundamental understanding of sponsorship at the SPOBIS.

Jens Haeussler

Teamlead Corporate Sponsoring
Siemens
31.1. |
11:30 – 11:55 |
Stage 2 |
|
Stage programme |
Access: Cat. A

1.5 years of Esport sponsorship: What Vodafone had to learn – and what rights holders can still improve

In 2017, Vodafone was one of the first “blue chip” brands to invest in the Esport advertising platform. After almost 1.5 years as the main sponsor of the Mousesports clan, it is time for an update.

Gregor Gründgens

Director Brand Marketing
Vodafone
31.1. |
11:55 – 12:20 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Hyundai in the top five European leagues: What the pan-European football sponsorship is all about

Andreas C. Hofmann

Vice President Marketing and Product
Hyundai Motor Europe
12:00
31.1. |
12:00 – 13:00 |
|
|
Side-Event |
Access: Invitation

Sports Maniac Community MeetUp

Digital meets analogue. This is the motto for the Sports Maniac community’s meetup at the SPOBIS. Whether you’re a community member or simply interested in digital trends and innovations in the sports business industry, the Sports Maniacs meetup is just the place to broaden your digital horizons, and to exchange and network with the community on the most important future topics in sport.

Operated by
31.1. |
12:00 – 14:00 |
Room 10 |
|
Side-Event |
Access: Invitation

ASS meets SPOBIS

Students and alumni of the German Sports University Cologne use the SPOBIS to exchange on the latest scientific findings. The two topics of “The role and potential of footballers in internationalisation” and “Internationalisation of the Bundesliga: The curse and blessing of acquiring international football fans” will be presented and discussed by graduates and employees of the German Sports University Cologne. The event is organised by alumni of the sports media and sport management programme (ASS).

Operated by
31.1. |
12:00 – 14:00 |
Room 9 |
|
Side-Event |
Access: Invitation

SPO-MAN get together

The non-profit association SPO-MAN currently brings together around 650 students, graduates and employees from the sports management programme at Ostfalia University of Applied Sciences. During the visit to the SPOBIS, the focus will be on current issues in addition to further training in the exchange between members.

Operated by
31.1. |
12:00 – 12:20 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Why BMW no longer relies exclusively on its own innovative power

BMW always strives to be the first automotive client of early-stage start-ups in order to acquire innovative solutions for its products. Because the billion-euros car manufacturer knows that it would be risky to rely exclusively on its own innovative power.

Bernhard Schambeck

Head of BMW Startup Garage
31.1. |
12:20 – 12:40 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Beyond football: A plea for sports partnerships away from the mainstream

Endurance sports, athletics, tennis: Generali is very active in sports sponsorship – but not in football. Decision-maker Stefan Göbel, who was once responsible for Gerolsteiner’s cycling sponsorship, is a man of conviction. A plea.

Stefan Göbel

Head of External Communications & Corporate Identity
Generali Deutschland
31.1. |
12:20 – 12:50 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

The Future of AI-Driven Marketing: An audio-visual journey through the day of a marketer in 2029

Iskender Dirik has established several start-ups, advised DAX companies and now manages one of the most relevant tech start-up accelerators: Microsoft Scale Up. Or to put it another way: Dirik has his finger on the pulse of digital development – and will share his vision for the future.

Iskender Dirik

CEO
Microsoft Scale Up
31.1. |
12:30 – 13:00 |
|
|
Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

31.1. |
12:40 – 13:00 |
Stage 2 |
|
Stage programme |
Access: Cat. A

Full throttle into a new era: How sponsorship in Formula E pays off

The Austrian technology and industrial commodities concern Voestalpine with annual turnover of €11.3 billion has advertised extensively in Formula E since 2018. With its commitment, the B2B company strives to further its e-mobility business – close to its major customers Audi, BMW and Porsche.

Peter Felsbach

Head of Group Communications
Voestalpine
31.1. |
12:50 – 13:10 |
Stage 1 |
|
Stage programme |
Access: Cat. A / Cat. B

Business studies, start-up investments, stock trading: How I’m preparing for the career after my career

The former national goalkeeper René Adler is gradually entering the sports business industry and is among others involved in the goalkeeper gloves brand “T1tan”. The 33-year-old discusses his preliminary experiences as a businessman and his future plans and goals during a 1:1 chat.

René Adler

Goalkeeper
1. FSV Mainz 05
13:00
31.1. |
13:15 – 13:45 |
Main Stage |
|
Stage programme |
Access: Cat. A

First UEFA, now the DFB: Insights into Volkswagen’s new football sponsorship strategy

In 2017, Volkswagen caused a sensation with two million-euro sponsorship deals: in mid-July, the Wolfsburg-based group announced that it would replace Mercedes-Benz as the main sponsor for the DFB. This was followed by the announcement in early August of a four-year contract with UEFA. At the SPOBIS 2019, Jochen Sengpiehl (CMO, Volkswagen Passenger Cars) will share exclusive insights into the automotive group’s new football strategy for the first time.

Jochen Sengpiehl

Chief Marketing Officer
Volkswagen Pkw
31.1. |
13:30 – 15:30 |
Room 8 |
|
Side-Event |
Access: Invitation

Fit for work together!

The event kicks off a two-year project by streetfootballworld to promote social cohesion through football and facilitate access to the subject of career preparation. The project aims to establish a network of organisations in Germany that use football to prepare disadvantaged young people with and without flight experiences for a professional career, to establish an exchange of methods and knowledge on the subject, and to expand existing programmes or set up new ones. During the kick-off event at the SPOBIS, the cooperation partners will get to know one another, exchange information, and identify synergies and needs in order to define activities and milestones for the joint project.

Operated by
31.1. |
13:40 – 14:00 |
Stage 1 |
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Stage programme |
Access: Cat. A / Cat. B

Eyes wide open: The added value of eye tracking in pro sport

Nils Berger

CEO
Viewpointsystem
31.1. |
13:45 – 14:15 |
Main Stage |
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Stage programme |
Access: Cat. A

UEFA Champions League, NFL – and what comes next? Facebook's strategy for live sports rights

Peter Hutton

Director Global Sports Partnerships & Programming
Facebook
14:00
31.1. |
14:25 – 14:55 |
Stage 1 |
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Stage programme |
Access: Cat. A / Cat. B

Without big data analytics, companies are blind and deaf, wandering out onto web like deer on a freeway

Dr. Patrick Petter is one of the world's leading mathematicians. The data scientist has the credo: "Analytics is the engine of change and data is its gasoline." For SPOBIS 2019, he developed an exclusive case together with Hannover 96 using "Predictive Analytics". A blueprint for all clubs?

Patrick Petter

Founder
Global Interlacing

Josip Grbavac

Head of Marketing
Hannover 96
31.1. |
14:30 – 15:30 |
Room 10 |
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Side-Event |
Access: Invitation

KIM ALUMNI meets: hosted by the network for the future of sports management

As part of the internal KIM ALUMNI event, all members of our career incubator as well as selected guests and friends of our network will meet at the SPOBIS 2019. We will discuss the future direction of the largest German-speaking network of young sports managers and forge further plans for our 1,000 members during a small workshop. 

Operated by
31.1. |
14:30 – 16:00 |
Room 9 |
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Side-Event |
Access: Cat. A / Cat. B

SPOAC Inside

Prof. Dr. Sascha L. Schmidt will provide exclusive insights into the Esport case study on FC Schalke 04​

The case study, which is also taught as part of the General Management Program in Sports Business (GMP) at the SPOAC, outlines the central challenges for the club in terms of its Esport commitment. Participants discuss the management decisions most critical to success in the typical SPOAC format. Strategic decision-making in dynamic markets will be discussed during the interactive discussion.

At the end of the session, Prof. Schmidt will answer participants’ questions. In short: he’ll give the SPOAC “inside scoop”.

See here for details of how to participate!

 

Alexander Jobst

Board Member for Marketing
FC Schalke 04
31.1. |
14:55 – 15:15 |
Stage 1 |
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Stage programme |
Access: Cat. A / Cat. B

My roadmap for IAAF's winning digital transformation strategy

An Dang Duy has been CIO of the International Association of Athletics Federations (IAAF) since 2017. He is tasked with the technical restructuring of the association and with leading it into the digital future. What is the former Global CIO of Kantar Media planning?

An Dang Duy

Chief Information Officer
IAAF
15:00
31.1. |
15:15 – 15:35 |
Stage 1 |
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Stage programme |
Access: Cat. A / Cat. B

Democratising AI: Artificial intelligence changes everything – even sport

No sports business decision-maker can avoid the hot topic of “AI”. But how much do you really know about it? We’re offering the chance to learn from an absolute expert. A 20-minute exploration of the possibilities of artificial intelligence.

Ralph Kink

Director Technology and Solution Development, Commercial Partners
Microsoft Deutschland
31.1. |
15:45 – 16:30 |
Main Stage |
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Stage programme |
Access: Cat. A

The Bundesliga, FC Bayern and me

Following his recent contract extension, it has now been confirmed that Karl-Heinz Rummenigge will lead the fortunes of FC Bayern Munich until at least the end of 2021 – and thus for around 20 years in total. But how exactly does Rummenigge run Germany’s largest club with the highest revenue? How does he make decisions? One of the country’s leading sports decision-makers shares insights in an interview at the SPOBIS.

Karl-Heinz Rummenigge

Chairman
FC Bayern München
31.1. |
15:45 – 16:15 |
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Side-Event |
Access: Cat. A / Cat. B

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make up to 15 new contacts in just 30 minutes. Places are limited: first come, first served!

16:00
31.1. |
16:00 – 19:00 |
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Side-Event |
Access: Cat. A

Get-together

Two full days of content – you might just need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major gathering of the sports business scene!

There will be plenty of time and opportunity to exchange with all of the other conference participants and to make new contacts over some tasty snacks, beer, wine and cocktails.

Get-togethers will be held on both SPOBIS evenings and are an absolute must for all those active in the sports business industry!