Stage Programme

At the SPOBIS, the industry’s leading decision-makers take to the stage to discuss the topics shaping the future of the sports business industry:

Sport-Tech & Digital | Football | Esport | Media | Venue & Events | Other Sports | Sponsoring-Cases


At the SPOBIS, thinkers and doers from Europe and beyond will share their expertise, opinions and visions during compelling discussions, 1:1 chats, presentations, case studies and other formats on 11 stages over two days.

Our speakers are:
Top managers from sports associations, leagues and clubs – Innovators from technology companies and digital enterprises – Leading service providers and agency bosses – Heads of global corporations – Sponsorship experts and market leaders – High-ranking executives from media enterprises


There will once again be a large Expo area at the SPOBIS. In addition to technology providers, digital enterprises and start-ups, clubs and associations as well as young professionals and decision-makers will gather here to experience, test and understand the latest technology trends in the sports business industry.


The SPOBIS is much more just than a series of presentations and discussions. In addition to our two-day stage programme, the SPOBIS also offers countless opportunities for networking, working, brainstorming ideas, developing careers – and naturally also having fun.


Two full days of content – you might just need to let it all sink in first. Ideally, in relaxed surrounds during the traditional get-together. The major gathering of the sports business scene!

There will be plenty of time and opportunity to exchange with all of the other conference participants and to make new contacts over some tasty snacks, beer, wine and cocktails.

Get-togethers will be held on both SPOBIS evenings and are an absolute must for all those active in the sports business industry!

New at the SPOBIS 2019

We introduced countless innovations at the SPOBIS in 2018 – and this will also be the case in 2019. See below for details of the key innovations planned for the SPOBIS 2019:

I. New programme structure

  • Improved orientation through adjustment of the programme structure
  • Wednesday, 30 January 2019: focus on a varied range of topics on up to 4 large stages and in 30 masterclasses
  • Thursday, 31 January 2019: opening of the Main Stage, complemented with the two lead topics of Digitalisation + Technology and Business + Sponsors

II. New Stage 1

  • Innovative new 360° stage in the Expo area – our Stage 1 will focus exclusively on content relating to technology and digitalisation

III. New networking formats

  • During the Career Day, interested participants will be able to meet with and introduce themselves to top employers from the sports business industry
  • Upon prior registration, innovative concepts and ideas can be presented directly to marketing and sponsorship decision-makers during an elevator pitch

IV. Even more Side-Events

  • Thursday, 31 January 2019: for the first time ever, we will create a space for associations, clubs and commissions to meet

V. New ticket structure

  • The ticket categories have been refined and the prices adjusted accordingly
  • The new ticket categories (Category A, Category B, VIP) enable access to different areas of the SPOBIS