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Stage Programme

At the SPOBIS, the industry’s leading decision-makers take to the stage to discuss the topics shaping the future of the sports business industry:

Sport-Tech & Digital | Football | Esport | Media | Venue & Events | Other Sports | Sponsoring-Cases


At the SPOBIS, thinkers and doers from Europe and beyond will share their expertise, opinions and visions during compelling discussions, 1:1 chats, presentations, case studies and other formats on 11 stages over two days.

Our speakers are:
Top managers from sports associations, leagues and clubs – Innovators from technology companies and digital enterprises – Leading service providers and agency bosses – Heads of global corporations – Sponsorship experts and market leaders – High-ranking executives from media enterprises


Two full days of content – you might need to let this sink in first. Ideally in a relaxed surrounding during our get-together.

There will be plenty of time and opportunity to catch up with your fellow participants and to make new contacts over some tasty beer, wine, cocktails and food.

Our get-together has been an absolute must-attend event among experienced industry reps for years now!

New at the SPOBIS 2019

We introduced countless innovations at the SPOBIS in 2018 – and this will also be the case in 2019. See below for details of the key innovations planned for the SPOBIS 2019:

I. New programme structure

  • Improved orientation through adjustment of the programme structure
  • Wednesday, 30 January 2019: focus on a varied range of topics on up to 4 large stages and in 30 masterclasses
  • Thursday, 31 January 2019: opening of the Main Stage, complemented with the two lead topics of Digitalisation + Technology and Business + Sponsors

II. New Stage 1

  • Innovative new 360° stage in the Expo area – our Stage 1 will focus exclusively on content relating to technology and digitalisation

III. New networking formats

  • During the Career Day, interested participants will be able to meet with and introduce themselves to top employers from the sports business industry
  • Upon prior registration, innovative concepts and ideas can be presented directly to marketing and sponsorship decision-makers during an elevator pitch

IV. Even more Side-Events

  • Thursday, 31 January 2019: for the first time ever, we will create a space for associations, clubs and commissions to meet

V. New ticket structure

  • The ticket categories have been refined and the prices adjusted accordingly
  • The new ticket categories (Category A, Category B, VIP) enable access to different areas of the SPOBIS