The sports business festival
For the future of sports

Europe's biggest

sportsbusiness conference.

30.– 31. January 2018


More stages and topics for the future of sports >


Pre-Opener, VIP dinner, awards and expo party >


New area, new partners, new target groups >


One main stage is to become three! In 2018, SPOBIS SUMMIT events will take place on a total of three main stages for the first time. Allowing us to offer the 2,000 SUMMIT participants more major topics, decision-makers and formats than ever before. Over 20 masterclasses will also be held on the two festival days.


All programme events will consider the future of sport, with a special focus on the aspects of digital transformation and internationalisation.


Countless opportunities for individual meetings and two major get-togethers guarantee SUMMIT participants excellent networking opportunities.


In future, the SPOBIS is to be more than just a series of presentations and discussions rounds with networking in the evening. We wish to diversify and to develop different formats together with our partners: for networking, conceiving ideas and also having fun together.


These can take place in the CCD Congress Center Düsseldorf or elsewhere in the city. The formats of SPOBIS SIDE EVENTS range from speed networking and exclusive invitation-only events such as the VIP dinner and Pre-Opener to the EXPO party.


Interested in holding your own SIDE EVENT during the SPOBIS? Then please do not hesitate to contact us. We’re gladly on hand to advise.


With the SPOBIS EXPO, a whole new area will be offered in 2018! The existing exhibition area will be significantly expanded, with a new EXPO area focusing on companies devoted to the future of sport. These will include everything from global players to start-ups.


Beside interactive formats such as guided tours, speed networking and open presentations, one further innovation will be an EXPO stage for 1,000 participants.


Tickets for the EXPO cost from 35 euros. This will open up the SPOBIS to a new target group comprising young professionals, clubs, associations and start-ups. SUMMIT participants are naturally also able to access the SPOBIS EXPO.

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Highlights SPOBIS 2017
Rummenigge und Watzke über die Zukunft des Fußballs | SPOBIS 2017
Opel-CMO Tina Müller analysiert die neue Markenkommunikation | SPOBIS 2017
Draftkings CEO Robins in discussion with Sportradar CEO Koerl | SPOBIS 2017
Under Armour Vice President Europe Chris Bate on their strategy for the German market | SPOBIS 2017
Nico Rosbergs Laudatio zur Verleihung des Keep Fighting Awards
MP & Silva CEO Jochen Lösch über die globalen Trends im digitalen Sponsoring
Nico Rosberg und Jean Todt im Talk, Verleihung des Keep Fighting Awards | SPOBIS 2017
Sportradar CEO Koerl schätzt die Reize und Potenziale von Fantasy-Gaming ein
Mintzlaff (Vorstandsvorsitzender RB Leipzig): wirtschaftlicher Impact für die Region | SPOBIS 2017
Unikrn CEO Rahul Sood on the future of eSports-betting in Germany and worldwide | SPOBIS 2017
WESA (Ken Hershman): eSport-trends and how to be successfull in eSports | SPOBIS 2017
Online Marketing Rockstars (P. Westermeyer) mit Tipps um digital erfolgreich zu sein | SPOBIS 2017
Interwetten-CEO Werner Becher über die Sponsoringstrategie des Wettenanbieters | SPOBIS 2017
C. Bate (Under Armour) analyses strategies for testimonials and engagements in Germany | SPOBIS 2017
DFB-Manager Bierhoff über die Wettbewerbsfähigkeit in der Weltspitze | SPOBIS 2016
DFL Chef Christian Seifert über die Zukunft der Bundesliga | SPOBIS 2013
IOC-Präsident Thomas Bach gibt exklusive Einblicke über (Breiten-)Sport im Fernsehen | SPOBIS 2012
BVB-Chef Watzke im Talk: "Ist Erfolg planbar?" | SPOBIS 2015
FC Bayern Chef Rummenigge im Talk über die Zukunft des Fußballs | SPOBIS 2014
DOSB-Präsident Alfons Hörmann über die Zukunft des Sports
FC Schalke 04 AR-Chef Clemens Tönnies im Talk | SPOBIS 2014
Oliver Kahn im Talk über seine Karriere nach dem Fußball | SPOBIS 2013
Sportbusiness Kongresse von SPONSORs: Beste Plattform für Networking im Sport
Beiersdorfer (HSV) und Bode (Werder) über Rivalität und Erfolgshunger | SPOBIS 2016
Best of Harald Schmidt - „Ich und Guardiola" | SPOBIS 2014
Kommerz vs. Romantik im Fußball – Kind, Lohmeyer & Co. diskutieren | SPOBIS 2014
Kongress-Stimmen | SPOBIS 2013
Sports-Content-Chef Ruibal erläutert Wege der Sportrechte-Distributionen auf YouTube | SPOBIS 2014
Wolfgang Niersbach (Ex-DFB-Präsident) im Talk | SPOBIS 2015
Sportradar CEO Carsten Koerl über den Weg zum global Player im Sportbusiness | SPOBIS 2016
Eurosport CEO Hutton über TV-Rechte der Olympiade und Eurosports zukünftige Strategie | SPOBIS 2016
Discovery Communications Geschäftsführerin Aigner-Drews über die Strategie Eurosports | SMS 2015

Quotes about SPOBIS

    “A success story for more than 20 years.”

    Oliver Bierhoff
    Manager German national football team (DFB)

    “Extremely interesting and lively.”

    Herbert Hainer
    former CEO Adidas

    “An excellent opportunity to network with sponsors and partners alike – and it is not least for this reason that the SPOBIS has become so well established.”

    Thomas Bach
    President IOC

    “It is undoubtedly the most interesting event in this field in Europe.”

    Hans-Joachim Watzke
    Chairman of the Board Borussia Dortmund

    “It is well worth being here.”

    Christian Seifert

    “A permanent fixture in the annual events calendar.”

    Jens Thiemer
    Vice President Marketing Mercedes-Benz Cars

    “I am impressed with everything that’s on offer here.”

    Dietmar Hopp
    Co-founder SAP

    “There are countless interesting presentations and a great deal of valuable impetus to be gained.”

    Oliver Kahn
    former national goalkeeper

    “The latest trends! I’ve already spotted countless gentlemen in the foyer sporting the Guardiola look.”

    Harald Schmidt

    “You will find interesting topics, a good atmosphere and excellent opportunities for networking here. These three components characterise the SPOBIS.”

    Karl-Heinz Rummenigge
    Chairman FC Bayern München


    Sports tech nation of Israel at the SPOBIS

    The new orientation of SPOBIS to become a sports business festival fits perfectly with our cooperation with the Israel Export Institute. These days, the Israeli sports tech market is one of the most exciting and well-funded in the world.

    In order to meet the people behind these and to take a look at the latest ideas, we have invited selected Israeli start-ups to the SPOBIS with the aim of bringing them together with interested investors and customers. (We’ll be announcing which start-ups will be attending very soon!)

    Meldung teilen auf:

    Sporttotal once again an official Presenting-Partner

    We are very proud and thankful: Sporttotal (formerly Wige Media) is to be a Presenting-Partner for the fourth year running! During this time, Sporttotal has practically reinvented itself and at the same time fundamentally changed the media future of popular sport.

    At the SPOBIS, Sporttotal will not only host a fascinating masterclass, but also work with us to bring leading businesses and speakers from China to the stage.


    Meldung teilen auf:

    “From conference to sports business festival”

    The SPOBIS, Europe’s largest sports business meet, is to evolve from a conference to a sports business festival. From 2018, countless new features and innovations will be offered within the three event components of a SUMMIT, EXPO and SIDE EVENTS.

    Managing directors Marco Klewenhagen and Philipp Klotz explain the organiser’s vision in an interview.


    Meldung teilen auf:

    Keep Fighting Award launched by the Schumacher family at the SPOBIS

    The Keep Fighting Award is the first action of the Keep Fighting initiative, which was launched by the Schumacher family for charitable purposes and was presented for the first time at the SPOBIS 2017.

    Vanessa Low, the Rio Paralympics Gold medal winner, was presented with the Keep Fighting Award by Mr. Jean Todt, President of the Federation Internationale de l'Automobile (FIA) and a long-time friend of the Schumacher family. The laudation was delivered by reigning Formula 1 World Champion Nico Rosberg, who from 2010 to 2012 was Schumacher's team-mate, with the Mercedes AMG Petronas F1 team.

    Meldung teilen auf:


Karl-Heinz Rummenigge


FC Bayern München

Hans-Joachim Watzke


Borussia Dortmund

Nico Rosberg

Formula 1 World Champion

Jean Todt


Federation Internationale de l'Automobile (FIA)

Jason Robins



Carsten Koerl



Chris Bate

Vice President

Under Armour

John Gleasure



Carsten Schmidt


Sky Germany

Tina Müller

Chief Marketing Officer

Opel Group

Ben Morel

Managing Director & Senior Vice President

EMEA at National Basketball Association




CCD Congress Center Düsseldorf
Stockumer Kirchstraße 61
40474 Düsseldorf

Entrance: Stadthalle



by car
by plane

You can park on the spaces P3 und P5.


Me and All Hotel
Immermannstraße 23, 40210 Düsseldorf
Price 29.01.18 - 30.01.2018: 139,- Euro incl. breakfast
Price 30.01.18 - 01.02.2018: 149,- Euro incl. breakfast (per night)
Reservation: +49 211 54259 110 /
Password: SPOBIS

Lindner Congress Hotel
Lütticher Str. 130, 40547 Düsseldorf
Price 29.01.18 - 31.01.18: 139,- Euro incl. breakfast (per night)
Reservation: +49 211 5997599 /
Password: SPOBIS 

Renaissance Düsseldorf Hotel
Nördlicher Zubringer 6, 40470 Düsseldorf
Price 29.01.18 - 31.01.18: EZ 139,- Euro incl. breakfast (per night)
Reservation: +49 211 62160 
Password: SPOBIS

Please be aware that the room contingent is limited until 29 of December 2017!


Please send your press request to Noah Freyer (


SPONSORs is the leading German-language provider of information in the sports business industry.

Since its founding back in 1996, SPONSORS has offered all market participants comprehensive information and platforms to enable them to interact as well as to further their expertise. The company portfolio ranges from media coverage (online and print) to conferences and corporate events through to further training for the managers of the future.