Europe's biggest

sportsbusiness conference.

30.– 31. January 2018

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Decision makers
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Best Networking

Quotes about SPOBIS

    “A success story for more than 20 years.”

    Oliver Bierhoff
    Manager German national football team (DFB)

    “Extremely interesting and lively.”

    Herbert Hainer
    former CEO Adidas

    “An excellent opportunity to network with sponsors and partners alike – and it is not least for this reason that the SPOBIS has become so well established.”

    Thomas Bach
    President IOC

    “It is undoubtedly the most interesting event in this field in Europe.”

    Hans-Joachim Watzke
    Chairman of the Board Borussia Dortmund

    “It is well worth being here.”

    Christian Seifert

    “A permanent fixture in the annual events calendar.”

    Jens Thiemer
    Vice President Marketing Mercedes-Benz Cars

    “I am impressed with everything that’s on offer here.”

    Dietmar Hopp
    Co-founder SAP

    “There are countless interesting presentations and a great deal of valuable impetus to be gained.”

    Oliver Kahn
    former national goalkeeper

    “The latest trends! I’ve already spotted countless gentlemen in the foyer sporting the Guardiola look.”

    Harald Schmidt

    “You will find interesting topics, a good atmosphere and excellent opportunities for networking here. These three components characterise the SPOBIS.”

    Karl-Heinz Rummenigge
    Chairman FC Bayern München


    Keep Fighting Award launched by the Schumacher family at the SPOBIS

    The Keep Fighting Award is the first action of the Keep Fighting initiative, which was recently launched by the Schumacher family for charitable purposes and will be presented for the first time on January 30 at the SPOBIS.

    Vanessa Low, the Rio Paralympics Gold medal winner, will be presented with the Keep Fighting Award by Mr. Jean Todt, President of the Federation Internationale de l'Automobile (FIA) and a long-time friend of the Schumacher family. The laudation will be delivered by reigning Formula 1 World Champion Nico Rosberg, who from 2010 to 2012 was Schumacher's team-mate, with the Mercedes AMG Petronas F1 team.

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    Decision-makers from top clubs in discussion

    Leading figures from German club football will set the pace at the SPOBIS 2017 – among them, Karl-Heinz Rummenigge (Chairman, FC Bayern Munich) and Hans-Joachim Watzke (Chairman, Borussia Dortmund), who will discuss the future of European football and the role of German clubs. Other renowned club decision-makers will also take to the stage to reflect on a whole range of issues: 1. FC Kaiserslautern, 1. FC Köln, Borussia Dortmund, RB Leipzig, FC Bayern München, FC Chelsea, FC Ingolstadt 04, FC Schalke 04, FC St. Pauli, Fortuna Düsseldorf, Hannover 96, Hertha BSC and SV Werder Bremen.

    Get the Programme! Buy your ticket!

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    Under Armour strives to enter the European market

    Under Armour is presently perhaps one of the most exciting and aggressive challengers on the international supplier market. The Baltimore-based sports outfitter has plans to even overtake rivals adidas and Nike. We want to hear from Chris Bate (VP Europe) how the company intends to achieve this and what this would mean for the European and especially the German markets.


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    New DFL partners explain their strategy

    Awarding of the Bundesliga rights for the 2017/18 season through to the 2020/21 season was the sports media talking point of the year. At the SPOBIS, the new DFL partners Eurosport and RTL Nitro will discuss their strategies for utilising the DFL rights. Sport1 will explain how it intends to compensate for loss of the broadcasting rights.

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    Top NFL and NBA representatives in Düsseldorf

    When it comes to the digitalisation, internationalisation and commercialisation of sports, the US sports industry is leading the way. Particularly the NFL and NBA are the measures of all things. In Düsseldorf, NFL development expert Akash Jain and NBA VP EMEA Benjamin Morel will share strategies and insights from their league business.

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    DAZN CCO John Gleasure takes stock

    It must be the biggest new product in the German sports media scene for years: this summer, the Perform Group launched DAZN, which has been heralded as the “Netflix of sport”. For €9.99 a month, sports fans are able to watch the English Premier League as well as the US NBA and NFL sports leagues. The broadcaster also holds the rights for Bundesliga highlights. At the SPOBIS, DAZN CCO John Gleasure (who is also one of Perform’s founders) will explain the project and take stock – during DAZN’s first ever appearance on stage in Germany.

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    Nico Rosberg at the SPOBIS 2017

    The current Formula 1 Worldchampion Nico Rosbergwill be on stage at the SPOBIS 2017. After his success of the first championship title and the following retirement from the formula 1 Rosberg went on vacation. Rosberg will attend the SPOBIS on 30 january to speak about his achievements and his plans for the future.

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    Harvard case study: a discussion on strategy with Sky boss Carsten Schmidt

    The national media rights tender for the German Football League (DFL) from the 2017/18 season left pay TV market leader Sky facing an absolutely critical decision. One thing was for certain: the prices for the live national Bundesliga rights would increase. At the same time, the challenge for Sky to refinance these rights costs is also growing. So how exactly does a pay TV broadcaster coordinate its rights and negotiation strategy?

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    DraftKings wishes to conquer German market

    Fantasy sport manager games are a billion dollar business in the USA. Since 2012, DraftKings has been one of the two market leaders in this sector. In 2015, the start-up company’s 35-year-old CEO and founder, Jason Robins, was listed among the top ten most influential young entrepreneurs in the USA. He now also wants to conquer the German market.

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Karl-Heinz Rummenigge


FC Bayern München

Hans-Joachim Watzke


Borussia Dortmund

Nico Rosberg

Formula 1 World Champion

Jean Todt


Federation Internationale de l'Automobile (FIA)

Jason Robins



Carsten Koerl



Chris Bate

Vice President

Under Armour

John Gleasure



Carsten Schmidt


Sky Germany

Tina Müller

Chief Marketing Officer

Opel Group

Ben Morel

Managing Director & Senior Vice President

EMEA at National Basketball Association



Rummenigge und Watzke über die Zukunft des Fußballs | SPOBIS 2017
Nico Rosberg und Jean Todt im Talk, Verleihung des Keep Fighting Awards | SPOBIS 2017
Opel-CMO Tina Müller analysiert die neue Markenkommunikation | SPOBIS 2017
Draftkings CEO Robins in discussion with Sportradar CEO Koerl | SPOBIS 2017
Under Armour Vice President Europe Chris Bate on their strategy for the German market | SPOBIS 2017
Highlights SPOBIS 2017
Nico Rosbergs Laudatio zur Verleihung des Keep Fighting Awards
MP & Silva CEO Jochen Lösch über die globalen Trends im digitalen Sponsoring
Sportradar CEO Koerl schätzt die Reize und Potenziale von Fantasy-Gaming ein
Mintzlaff (Vorstandsvorsitzender RB Leipzig): wirtschaftlicher Impact für die Region | SPOBIS 2017
Unikrn CEO Rahul Sood on the future of eSports-betting in Germany and worldwide | SPOBIS 2017
WESA (Ken Hershman): eSport-trends and how to be successfull in eSports | SPOBIS 2017
Online Marketing Rockstars (P. Westermeyer) mit Tipps um digital erfolgreich zu sein | SPOBIS 2017
Interwetten-CEO Werner Becher über die Sponsoringstrategie des Wettenanbieters | SPOBIS 2017
C. Bate (Under Armour) analyses strategies for testimonials and engagements in Germany | SPOBIS 2017
DFB-Manager Bierhoff über die Wettbewerbsfähigkeit in der Weltspitze | SPOBIS 2016
DFL Chef Christian Seifert über die Zukunft der Bundesliga | SPOBIS 2013
IOC-Präsident Thomas Bach gibt exklusive Einblicke über (Breiten-)Sport im Fernsehen | SPOBIS 2012
BVB-Chef Watzke im Talk: "Ist Erfolg planbar?" | SPOBIS 2015
FC Bayern Chef Rummenigge im Talk über die Zukunft des Fußballs | SPOBIS 2014
DOSB-Präsident Alfons Hörmann über die Zukunft des Sports
FC Schalke 04 AR-Chef Clemens Tönnies im Talk | SPOBIS 2014
Oliver Kahn im Talk über seine Karriere nach dem Fußball | SPOBIS 2013
Sportbusiness Kongresse von SPONSORs: Beste Plattform für Networking im Sport
Beiersdorfer (HSV) und Bode (Werder) über Rivalität und Erfolgshunger | SPOBIS 2016
Best of Harald Schmidt - „Ich und Guardiola" | SPOBIS 2014
Kommerz vs. Romantik im Fußball – Kind, Lohmeyer & Co. diskutieren | SPOBIS 2014
Kongress-Stimmen | SPOBIS 2013
Sports-Content-Chef Ruibal erläutert Wege der Sportrechte-Distributionen auf YouTube | SPOBIS 2014
Wolfgang Niersbach (Ex-DFB-Präsident) im Talk | SPOBIS 2015
Sportradar CEO Carsten Koerl über den Weg zum global Player im Sportbusiness | SPOBIS 2016
Eurosport CEO Hutton über TV-Rechte der Olympiade und Eurosports zukünftige Strategie | SPOBIS 2016
Discovery Communications Geschäftsführerin Aigner-Drews über die Strategie Eurosports | SMS 2015



CCD Congress Center Düsseldorf
Stockumer Kirchstraße 61
40474 Düsseldorf

Entrance: Stadthalle



by car
by plane

You can park on the spaces P3 und P5.


Wir are delighted to present two strong economy media brands as partners of the SPOBIS.


SPONSORs is the leading German-language provider of information in the sports business industry.

Since its founding back in 1996, SPONSORS has offered all market participants comprehensive information and platforms to enable them to interact as well as to further their expertise. The company portfolio ranges from media coverage (online and print) to conferences and corporate events through to further training for the managers of the future.